Because to a celebrity, the most important thing is their image. IU's company had pushed hat she was this innocent fluffy cloud angel that could do no wrong. And then she posted a picture post-coitus. And when fan's aren't happy with you or your image, they're not going to buy your stuff. People don't buy your stuff and you fade into irrelevancy.
If LOEN hadn't been pushing that image of IU but rather kept it as "she's just some normal girl nxt door" this wouldn't be as big of a deal.
If LOEN hadn't been pushing that image of IU but rather kept it as "she's just some normal girl nxt door" this wouldn't be as big of a deal.