11:00 pm - 11/18/2012

Lee Hi to release new single on November 22nd



YG Entertainment announced on November 18th that ”monster rookie” Lee Hi will be releasing a new single to follow up her successful debut track “1, 2, 3, 4” on November 22nd.

YG’s CEO Yang Hyun Suk surprised even insiders at YG by sending them a text message about the new single. According to insiders, there had been no plans for a music video for the new single, nor had their been any discussion with online music charts pertaining to the newly scheduled release.

Lee Hi’s debut single “1, 2, 3, 4″ has been maintaining its high ranking on various online charts, staying strong weeks after her debut, which is unusual for many artists, let alone a rookie. This new project, which has surprised even YG insiders, is drawing in much curiosity and attention.

Lee Hi is the first rookie YG has had since 2NE1 in 2009, and CEO Yang Hyun Suk has been paying attention to each and every detail of her debut. It was revealed that he personally creates and manages the details of her schedule. An insider with YG revealed, “Considering that CEO Yang Hyun Suk kept his romantic relationship with one of his singers, Lee Eun Joo, for 9 years until they were married a secret, this surprise release seems reasonable.”

Many are curious to see how successful this new single will be, especially in comparison to “1, 2, 3, 4″, as well as the transformations Lee Hi might undergo for the new track.

What do you think about this pleasant surprise?



source: Naver via allkpop

angry 2ne1 fans in 1, 2, 3, 4...

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in_noctem 19th-Nov-2012 02:28 am (UTC)
I'm just sad this may hinder B1A4's slight chance at winning on M! Countdown.
ginevragirl 19th-Nov-2012 02:34 am (UTC)
If she doesn't promote it, then they may still have a chance. They had a super slim chance anyways. If they get in the top 5 on MCD, I'll be happy. I know they'll get their #1 someday...
burger 19th-Nov-2012 02:30 am (UTC)
"angry 2ne1 fans in 1,2,3,4" you mean ahahaha

ok I'm leaving
markthatcoin 19th-Nov-2012 02:31 am (UTC)
hehe came here to say but will this feature 2ne1 :(

i stan lee hayi tho, it's so hard to be a yg family fan

Edited at 2012-11-19 02:32 am (UTC)
mizzyoung 19th-Nov-2012 02:33 am (UTC)
:D :D :D

I'm still waiting for Lee Michelle + Su: Pearls tho
dapo322 19th-Nov-2012 02:35 am (UTC)
Hmm... I mean she just started promos and already a new song. I get strike while she is getting good attention, but I would wait a little bit. Plus like OP said angry 2ne1 fans. Have 2ne1 release a song and then release something for Hayi in Jan or something since they said she'd have an album in 2013. Although I read somewhere the other group [not Supearls] is supposed to debut in Jan, but this is YGE so who the hell knows.
http://www.hellokpop.com/2012/10/07/ygs-new-girl-group-confirmed-to-debut-in-january/
markthatcoin 19th-Nov-2012 02:41 am (UTC)
meh it's yg so we'll hear it when we hear it (along with 2ne1, big bang solos/subgroups, gummy, the new girls, supearls, et al)

that's my sister's bday and she liked 1234 so it could be the best thanksgiving in her recent memory lol
frequency 19th-Nov-2012 02:50 am (UTC)
already? hope it's as good as 1.2.3.4 was.
sjtaazrz 19th-Nov-2012 03:14 am (UTC)
It seems pretty rushed. Isn't she still promoting 1,2,3,4? I understand striking while the iron is hot, but there doesn't seem to be any need right now. Just let the success of this single unfold.


I hope it's something they already had planned and not some super rushed garbage for the sake of having another single.
markthatcoin 19th-Nov-2012 12:04 pm (UTC)
Didn't he imply recently that she had enough material recorded for an album? Made it seem like she should have some more tracks mastered and on deck.
ashiva 19th-Nov-2012 03:19 am (UTC)
They should wait at least 'till 1, 2, 3, 4 drops from first place. Releasing the song now will just cannibalize her own song.
hpn88 19th-Nov-2012 03:23 am (UTC)
i like her so cool!
as for 2ne1, i feel like they are getting wondergirled - trying to make it abroad and remaining mia at home...
asnindie 19th-Nov-2012 03:25 am (UTC)
This is just stupid, if anything a new single will harm 1,2,3,4. You need to establish her alittle first before throwing more songs at the public.
b1gay4 19th-Nov-2012 03:28 am (UTC)
and yet 2ne1 is still....?????
lysblack 19th-Nov-2012 03:32 am (UTC)
lmao OP you stole my comment!
illustratedd 19th-Nov-2012 03:43 am (UTC)
yg's new cash cow
21banged 19th-Nov-2012 11:02 am (UTC)
mte YG's struck a goldmine and they aren't going to stop digging until it caves in :\
carmine_pink 19th-Nov-2012 03:57 am (UTC)
“Considering that CEO Yang Hyun Suk kept his romantic relationship with one of his singers, Lee Eun Joo, for 9 years until they were married a secret, this surprise release seems reasonable.”

I don't get it, is this supposed to imply something with Lee Hi?


beanii 19th-Nov-2012 04:09 am (UTC)
They're referring to the fact that no one knew about Lee Hi's new single until recently. He hid this secret well just like he hid his relationship for 9 years.
beanii 19th-Nov-2012 04:11 am (UTC)
They should actually wait till 1,2,3,4 falls. This could either hurt her or do good for her.
Either way, this has been an excellent year for YG, he's probably just like "hey, I got money to spend".

Edited at 2012-11-19 04:11 am (UTC)
mentality34 19th-Nov-2012 04:14 am (UTC)
YG’s CEO Yang Hyun Suk surprised even insiders at YG by sending them a text message about the new single. According to insiders, there had been no plans for a music video for the new single, nor had their been any discussion with online music charts pertaining to the newly scheduled release.

and this is why yg releases never actually come out when they say they will lol
virgo288 19th-Nov-2012 04:47 am (UTC)
Comparing this to his relationship with Lee Eunjoo is awk as hell though? O.o
lilmissniza 19th-Nov-2012 04:59 am (UTC)
I'm having mixed emotions right now. I'm happy Hayi's getting so much love and gets to continue her promotion but then I'm really pissed that 2ne1 (and se7en and gummy and supearl and the new girl/boy groups) gets shoved into the basement these days.
sjtaazrz 19th-Nov-2012 06:56 am (UTC)
Dara in a drama?
I know she used to act in the Philippines, but I've never heard her express wanting to act again. Where did you get that idea? (just curious if it's wishful thinking or if she's mentioned it in a recent interview or something)
benihime99 19th-Nov-2012 07:07 am (UTC)
Give it to me
es2pido 19th-Nov-2012 07:59 am (UTC)
angry 2ne1 fans in 1, 2, 3, 4...

I AM ANGRY. I AM R E A L L Y A N G R Y H A M N I D A ! ! !! ! ! ! !! !

Jk. I love Lee Hi to bits. It's like Lee Hi party on my iPod every day.

Edited at 2012-11-19 07:59 am (UTC)
soramai 19th-Nov-2012 10:51 am (UTC)
I like her so yes for a second single.
Now we just have to wait for supearls and their new girls group (and maybe hopefully some male solo or boys group ...).
21banged WELL FUCK.19th-Nov-2012 11:10 am (UTC)
ok 2NE1 bbies, it's been a good run, but I think YG needs you to fade into oblivion right now, they've found their new favourite cash cow.

All jokes (though half serious) aside, excited for her new single, not all that excited about how YG is promoting her. This tactic would have been excellent for 2NE1 when they debuted, but Hayi is doing just great with 1,2,3,4 and she's still at no. 1 so wtf in releasing this when she's still on top? I get the strike while the iron is hot methodology but god you can't just release new shit out of the blue when you already have a stack of other releases that were promised to fans regarding other artists. I'm talking about the other solo acts in particular - I want me some Gummy and Se7en, and none of that single/minialbum bullshit you pulled last time YG.

Also, I know YGE is a business so their primary focus is to make profit, but Hayi releasing a new single whilst 2NE1 is shunned will only be profitable in the short term. You don't just create a new market by obliterating one of the pre-existing fanbases. Like OP suggested, some crazy ass blackjacks will be vocal with regards to spreading negativity and hate with Hayi, and I don't think that's a good start to a rookie artists debut. As if the BlackjackxVIP fanwars were not enough.

Whatevs, I'll just chillax and listen to Sungkyu's new album while the rest of the YG fandom goes batshit. Do what you will YG, I've decided that there is no point in trying to hold you to your promises.
markthatcoin Re: WELL FUCK.19th-Nov-2012 12:01 pm (UTC)
Are there really blackjack vs VIP fan wars? That's so stupid, they're not even in the same market, they have totally different sounds. I mean, I was a blackjack first but I stan Bigbang harder than the girls now; that's in no way related to the actual band though?!

Hayi is not a cash cow yet - she's still a rookie and there's no way she'll ever tour, that's where the money is. But yg hasn't had an in with the older fan base before, and honestly I think he's just trying to keep yg on their minds until Supearls since they'll appeal most to that same demographic. He could have waited a bit, but kpopstar started and he needs to keep his acquisitions from last season relevant.
song_jihyuk 19th-Nov-2012 11:44 am (UTC)
isnt it too fast,im still jamming over 1,2,3,4
es2pido 19th-Nov-2012 02:16 pm (UTC)
MTE
fabledlamb 19th-Nov-2012 03:28 pm (UTC)
I'm ready. And it certainly will add to the hype leading to the (full?) album release.

“Considering that CEO Yang Hyun Suk kept his romantic relationship with one of his singers, Lee Eun Joo, for 9 years until they were married a secret, this surprise release seems reasonable.”

Huh? What do these things have to do with each other?
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