YG Entertainment announced on November 18th that ”monster rookie” Lee Hi will be releasing a new single to follow up her successful debut track “1, 2, 3, 4” on November 22nd.
YG’s CEO Yang Hyun Suk surprised even insiders at YG by sending them a text message about the new single. According to insiders, there had been no plans for a music video for the new single, nor had their been any discussion with online music charts pertaining to the newly scheduled release.
Lee Hi’s debut single “1, 2, 3, 4″ has been maintaining its high ranking on various online charts, staying strong weeks after her debut, which is unusual for many artists, let alone a rookie. This new project, which has surprised even YG insiders, is drawing in much curiosity and attention.
Lee Hi is the first rookie YG has had since 2NE1 in 2009, and CEO Yang Hyun Suk has been paying attention to each and every detail of her debut. It was revealed that he personally creates and manages the details of her schedule. An insider with YG revealed, “Considering that CEO Yang Hyun Suk kept his romantic relationship with one of his singers, Lee Eun Joo, for 9 years until they were married a secret, this surprise release seems reasonable.”
Many are curious to see how successful this new single will be, especially in comparison to “1, 2, 3, 4″, as well as the transformations Lee Hi might undergo for the new track.