1:37 am - 12/20/2012

T-ara turns down alcohol cf but gets on board with Pachinko ad

Girl group T-ara is said to have turned down an endorsement deal with an alcohol brand, a coveted commercial deal in the entertainment industry.

Aside from Ahreum, T-ara’s youngest member (with the exception of Dani, who will join the group later), all of the members of T-ara are legally adults in Korea. However, as a big girl group in Korea, T-ara has apparently turned down this offer.

Their agency Core Contents Media stated, “We believed that having the girls appear in an alcohol-related commercial is not fitting, for the dancing, singing, fashion, and actions of idol stars are highly mimicked by the teenagers of Korea, and thus, we have turned down the offer.

They further added, “[T-ara] will not be appearing in commercials that condone drinking culture to teenagers in the future as well.”

Source: Newsen via Nate + allkpop

An advertisement for Japanese game machines, or Pachinko, has recently been circulating the Korean web, featuring girl group T-ara as the endorsement model, which has caused a bit of a stir online, especially with Core Contents Media‘s latest statement on turning down alcohol endorsement deals to serve as good role models for teenagers.

On December 19th, a post called “T-ara’s Pachinko Ad” surfaced, attracting many comments and much attention from netizens through both SNS and online communities, on the belief that by doing the advertisement, the girls are endorsing gambling. Although the game’s object itself isn’t to gamble, the machines are widely used in Japan for gambling purposes, so some felt that by the girls endorsing the game machine, they were also endorsing gambling.

Wit Core Contents Media releasing a comment about turning down an alcohol related commercial deal in hopes of becoming better role models for children and teenagers, who look up to idols and mimic their behavior, this advertisement has struck netizens as hypocritical.

Core Contents Media has responded, “While they did do the Pachinko advertisement, it is not for gambling. Well-known actors like Song Seung Hun and Bae Yong Joon have done Pachinko ads, as well as KARA.

So are they being hypocritical or are netizens being unfair? What are your thoughts?

Source: Sports Chosun, Herald Economics via Nate eToday + allkpop


asnindie 20th-Dec-2012 05:43 am (UTC)
Mentioning Kara again CCM. And we all see the shade you threw at Hyuna, Hyorin and Hara.

Edited at 2012-12-20 05:46 am (UTC)
oystersauce87 20th-Dec-2012 05:47 am (UTC)
What did they say about the 3 girls?
asnindie 20th-Dec-2012 05:51 am (UTC)
“We believed that having the girls appear in an alcohol-related commercial is not fitting, for the
dancing, singing, fashion, and actions of idol stars are highly mimicked by the teenagers of Korea, and thus, we have turned down the offer.”

They further added, “[T-ara] will not be appearing in commercials that condone drinking culture to teenagers in the future as well.”

Basically throwing shade at the recent soju ad.
b1gay4 20th-Dec-2012 05:54 am (UTC)
dani should tighten some loose bolts and leave the company while she still has time to finish middle school
goshipgurl 20th-Dec-2012 07:53 am (UTC)
eishastan 20th-Dec-2012 06:47 am (UTC)
Why do they keep telling us about the offers they reject? first that concert tour and now an endorsement deal.. sounds like bullshit to me, and coming from CCM i need receipts to believe anything they say.

And they need to stop throwing shade at other idols especially Kara.
lysblack 20th-Dec-2012 10:06 am (UTC)
because that's the only way they can get 'positive' news now, when the company makes up some endorsement or whatever, that they of course rejected.

i swear they are the only company i can think of that keeps bringing up that they reject 5644456445 offers.
eishastan 20th-Dec-2012 04:04 pm (UTC)
CCM tries way too hard to clean up T-aras image and they only make things worse, they are truly the worst company ever, they need to hire pr help for their own pr team.
lysblack 20th-Dec-2012 04:51 pm (UTC)
they are the worst, it is like they don't know the Korean media or public, i mean t-ara just got a black ocean and they come out with their obvious media play with the worst theme possible (and a side of shading others while they are at it).
eishastan 20th-Dec-2012 07:24 pm (UTC)
I feel bad for the girls, their company is supposed to help them and they've been doing everything but that.
shanny_w 21st-Dec-2012 12:26 am (UTC)
lee_chikin 20th-Dec-2012 12:55 pm (UTC)
I was once offered to become the queen of the unicorns but I had to reject because there's no chocolate in the magic woods and I think unicorn are not good role models for all the squirrels in Maine.
eishastan 20th-Dec-2012 04:06 pm (UTC)
lmao that sucks! becoming the queen of unicorns sounded really nice.
markthatcoin 20th-Dec-2012 09:02 pm (UTC)
worth it. wtf are you supposed to do without chocolate??
sadistic_dance 20th-Dec-2012 05:49 pm (UTC)
Maybe the pachinko article came out first and people called them hypocrites for not doing a beer commercial which warranted a statement.
eishastan 20th-Dec-2012 07:28 pm (UTC)
As far as i know they talked about the endorsement deal first and then people pointed they were advertising pachinko and called them hypocrites.

They should stop with those statements about them rejecting stuff on the first place, all this would've never started if it wasn't for them telling the media how much everyone wants them and how they keep rejecting them.

CCM are a bunch of idiots and all their artists should leave them.
sadistic_dance 20th-Dec-2012 08:23 pm (UTC)
I see that one article is two days older than the other but I'm not sure which one. I can't read any of that.

I don't see a problem tbh.
frantastic 20th-Dec-2012 08:30 pm (UTC)
Articles were posted in chronological order, being the alcohol deal first and the pachinko later.

The thing is that CCM likes to tell the press out of the blue how T-Ara turns down really great endorsement deals, in this case, the alcohol deal, because as idols, they have to be role models for teenagers.
But then netizens dug up a Pachinko ad, which is not per se gambling, but encourages it.

So it's a bit contradictory how CCM claims to be interested in the well being of teenagers by turning down an alcohol endorsement but at the same time has T-Ara promoting games, especially when no one asked them about the alcohol cf.

I hope this clears it up a bit.
sadistic_dance 20th-Dec-2012 08:59 pm (UTC)
Ah I see.

Still I don't see the issue. Gambling doesn't really hold the same stigma as alcohol consumption so I can understand endorsing the pachinko machine and not the beer.

Also companies talk about getting "love calls" and such for their idols all the time. Saying how T-ara are rejecting them is too similar for it to be a problem.
supplanter 20th-Dec-2012 09:26 pm (UTC)
Given the chance, Davichi didn't, tho....

(Of course, CCM hasn't fucked up with Davichi or anything....)
crazykaiyi 20th-Dec-2012 07:31 am (UTC)
Well-known actors like Song Seung Hun and Bae Yong Joon have done Pachinko ads
The same could be said for soju ads (Lee Young Ae, Ha Jiwon, Han Jimin...) & Does being a well-known celebrity change the nature of the product endorsed? No it doesn't. What a shitty excuse.

CCM should treat themselves to soju using the money they earned from the pachinko ad, they might do their PR work better drunk.
epona 20th-Dec-2012 07:33 am (UTC)
lol please they never got an offer for an ~alcohol related commercial~
mad_nux 20th-Dec-2012 09:25 am (UTC)
lol stfu ccm
lysblack 20th-Dec-2012 10:04 am (UTC)
lmao CCM and KKS are my fav comedians!
fancifury 20th-Dec-2012 02:58 pm (UTC)
i don't see the problem.
rylee900 20th-Dec-2012 07:18 pm (UTC)
That's because there isn't one lbr
eishastan 20th-Dec-2012 07:29 pm (UTC)
CCM is the problem imo
sadistic_dance 20th-Dec-2012 05:50 pm (UTC)
Y'all so mad all the time.
yasmine2009 20th-Dec-2012 06:46 pm (UTC)
I'm lost. What's the big deal? Why is everyone complaining so much in the comments? O.o
rylee900 20th-Dec-2012 07:18 pm (UTC)
I wish ccm would stop :(
srybutno 20th-Dec-2012 10:32 pm (UTC)
lol at this piece of shit mentioning kara again and they never did a pachinko commercial ffs
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