3:20 pm - 01/20/2013

SECRET’s Hyosung selected as the endorsement model for underwear brand ‘Yes’

Earlier, the photo below of SECRET‘s Hyosung posing in undergarments was leaked online and definitely piqued the attention of netizens. It was revealed that the photo that had been leaked was one that was taken during a photoshoot held with an underwear brand.

With the photo gaining attention, TS Entertainment confirmed that Hyosung, known for her “bagel girl” image, has indeed been selected as the endorsement model for trendy undergarments brand ‘Yes‘.

‘Yes’ targets women in their 20s, and Hyosung will begin her endorsement activities with them for this coming Spring/Summer season.

A representative of ‘Yes’ revealed, “Hyosung has a cute image and a voluptuous figure, and is the next generation’s sexy icon that women in their 20s aspire to be like. Through the opposing charms of her cuteness and sexiness, Hyosung who is receiving attention as the top ‘bagel girl’ will work together with us to strengthen the youthful and trendy ‘Yes’ brand image.”

In other news, SECRET recently picked up the ‘Digital Bonsang’ award for the third straight year at the 27th Golden Disk Awards.

source: akp

Tbh the leaked picture is kinda tame. And this should have been a joint deal with Zinger!

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krobwell 20th-Jan-2013 05:00 pm (UTC)
they couldn't have picked a better model imo
chanqsun 21st-Jan-2013 01:14 am (UTC)
frantastic 20th-Jan-2013 05:15 pm (UTC)
Nice. But lol how can you endorse underwear when you are so covered.
in_noctem 20th-Jan-2013 05:27 pm (UTC)
Park Han Byul's ads are my favourite, Baek Ji Young is a close second. Other lingerie CFs have been pretty lame tbh.
unicornios 20th-Jan-2013 05:20 pm (UTC)
lol this is so vanilla
she is really cute though
yesungholic 20th-Jan-2013 05:22 pm (UTC)
better model impossible!
stephantasm 20th-Jan-2013 05:56 pm (UTC)
921227 20th-Jan-2013 06:13 pm (UTC)
It's cute, but since I'm so used to VS catalogs, it's sooo tame.
shineebambi 20th-Jan-2013 07:03 pm (UTC)
Bless this endorsment the god heard my pleas ;0;
sharpietoday 20th-Jan-2013 07:40 pm (UTC)
needs more boobage and tooshie pops. but I'm satisfied
lazmy 20th-Jan-2013 07:56 pm (UTC)
i like the face that she's sort of covered up. it's tasteful imo (in advance if this is slut shaming or offensive i'm sorry and if it's not i'm sorry but ontd has made me so nervous about saying anything like this)
imyoona 21st-Jan-2013 01:40 am (UTC)
but it's pointless. If I'm looking at a bra ad as a woman I want to be able to see how it fits the breast, a bit of cleavage and a bra strap isn't going to help. These ads just seem like its for people to ogle at.

Edited at 2013-01-21 01:41 am (UTC)
century_fox 20th-Jan-2013 08:36 pm (UTC)
she is the cutest
jessicamariek 20th-Jan-2013 09:20 pm (UTC)
She's gorgeous. And yeah, it's a very tasteful shot.

And um, forgive an omona rookie... "bagel girl"? What? :P
dapo322 20th-Jan-2013 09:24 pm (UTC)
Bagel girl is funny korean term for baby + glamour. It's supposed to mean someone with a nice body/curvy and a baby face/young face.
the_erotomanic 20th-Jan-2013 09:41 pm (UTC)
that's a good bra she's wearing.
asnindie 20th-Jan-2013 11:14 pm (UTC)
This is about as ballsy they'll go with an idol. She looks good, idk the bra looks alittle Barbie.
encyclopedicace 21st-Jan-2013 12:43 am (UTC)
I find it funny that they chose Hyosung after using Gain, because I feel like Hyosung looks a lot like Gain with her hair like that.
jasmineakaiumi 21st-Jan-2013 01:13 am (UTC)
It's already hard enough to get my boyfriend to stop drooling over her lmao fuck she looks amazing
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