3:20 pm - 01/20/2013

SECRET’s Hyosung selected as the endorsement model for underwear brand ‘Yes’

Earlier, the photo below of SECRET‘s Hyosung posing in undergarments was leaked online and definitely piqued the attention of netizens. It was revealed that the photo that had been leaked was one that was taken during a photoshoot held with an underwear brand.

With the photo gaining attention, TS Entertainment confirmed that Hyosung, known for her “bagel girl” image, has indeed been selected as the endorsement model for trendy undergarments brand ‘Yes‘.

‘Yes’ targets women in their 20s, and Hyosung will begin her endorsement activities with them for this coming Spring/Summer season.

A representative of ‘Yes’ revealed, “Hyosung has a cute image and a voluptuous figure, and is the next generation’s sexy icon that women in their 20s aspire to be like. Through the opposing charms of her cuteness and sexiness, Hyosung who is receiving attention as the top ‘bagel girl’ will work together with us to strengthen the youthful and trendy ‘Yes’ brand image.”

In other news, SECRET recently picked up the ‘Digital Bonsang’ award for the third straight year at the 27th Golden Disk Awards.

source: akp

Tbh the leaked picture is kinda tame. And this should have been a joint deal with Zinger!

krobwell 20th-Jan-2013 05:00 pm (UTC)
they couldn't have picked a better model imo
chanqsun 21st-Jan-2013 01:14 am (UTC)
frantastic 20th-Jan-2013 05:15 pm (UTC)
Nice. But lol how can you endorse underwear when you are so covered.
in_noctem 20th-Jan-2013 05:27 pm (UTC)
Park Han Byul's ads are my favourite, Baek Ji Young is a close second. Other lingerie CFs have been pretty lame tbh.
dapo322 20th-Jan-2013 09:35 pm (UTC)
This is still better than some of G.NA's ads where they barely even showed the bra.

Most of the time these lingerie ads have the girls covered with clothes and show like a strap or a little bit of the bra. At least with this we see like one side of the bra.

Ivy had one of the few I've seen where one could clearly see everything.
xkimchi_ninja 20th-Jan-2013 09:42 pm (UTC)
"one reason you used to see so few Korean women modeling lingerie was because many pornography actors used to do it, giving it a certain stigma (and in turn sustaining stereotypes about the foreign, overwhelmingly Caucasian women used in their place)."

Apparently there is less of a stigma about doing lingerie modeling today, but the remnants still remain, which is why so many of these ads we see are so conservative.

frantastic 20th-Jan-2013 11:06 pm (UTC)
Oh, I remember that article. Read it last year.

I wonder how long it'll be before Korean society can get rid of that stigma.
pinkosa 22nd-Jan-2013 03:04 am (UTC)
I was reading that and omg what is this O.O i thought it was a mannequin at first (the girl in the right)

unicornios 20th-Jan-2013 05:20 pm (UTC)
lol this is so vanilla
she is really cute though
yesungholic 20th-Jan-2013 05:22 pm (UTC)
better model impossible!
stephantasm 20th-Jan-2013 05:56 pm (UTC)
921227 20th-Jan-2013 06:13 pm (UTC)
It's cute, but since I'm so used to VS catalogs, it's sooo tame.
shineebambi 20th-Jan-2013 07:03 pm (UTC)
Bless this endorsment the god heard my pleas ;0;
sharpietoday 20th-Jan-2013 07:40 pm (UTC)
needs more boobage and tooshie pops. but I'm satisfied
lazmy 20th-Jan-2013 07:56 pm (UTC)
i like the face that she's sort of covered up. it's tasteful imo (in advance if this is slut shaming or offensive i'm sorry and if it's not i'm sorry but ontd has made me so nervous about saying anything like this)
imyoona 21st-Jan-2013 01:40 am (UTC)
but it's pointless. If I'm looking at a bra ad as a woman I want to be able to see how it fits the breast, a bit of cleavage and a bra strap isn't going to help. These ads just seem like its for people to ogle at.

Edited at 2013-01-21 01:41 am (UTC)
lazmy 21st-Jan-2013 02:13 am (UTC)
i agree that you'd want to see how the bra functions and fits the bust but i wouldn't think this brand is any good. i think they're just utilizing the young and hot idols willing to be models

Edited at 2013-01-21 02:13 am (UTC)
imyoona 21st-Jan-2013 04:50 am (UTC)
oh if its a crappy brand then I get it lol.
century_fox 20th-Jan-2013 08:36 pm (UTC)
she is the cutest
jessicamariek 20th-Jan-2013 09:20 pm (UTC)
She's gorgeous. And yeah, it's a very tasteful shot.

And um, forgive an omona rookie... "bagel girl"? What? :P
dapo322 20th-Jan-2013 09:24 pm (UTC)
Bagel girl is funny korean term for baby + glamour. It's supposed to mean someone with a nice body/curvy and a baby face/young face.
jessicamariek 20th-Jan-2013 09:27 pm (UTC)
Hmm, accurate description is quite accurate. :P Thanks!
the_erotomanic 20th-Jan-2013 09:41 pm (UTC)
that's a good bra she's wearing.
asnindie 20th-Jan-2013 11:14 pm (UTC)
This is about as ballsy they'll go with an idol. She looks good, idk the bra looks alittle Barbie.
encyclopedicace 21st-Jan-2013 12:43 am (UTC)
I find it funny that they chose Hyosung after using Gain, because I feel like Hyosung looks a lot like Gain with her hair like that.
jasmineakaiumi 21st-Jan-2013 01:13 am (UTC)
It's already hard enough to get my boyfriend to stop drooling over her lmao fuck she looks amazing
illustratedd 21st-Jan-2013 02:07 am (UTC)
sub_divided 21st-Jan-2013 03:09 am (UTC)
She's so cute.
b1gay4 21st-Jan-2013 03:31 am (UTC)
pls leak more pics thank u
lonelymoon 21st-Jan-2013 06:22 am (UTC)
Please. I show more skin in my gym clothes.
falling_empress 21st-Jan-2013 11:37 am (UTC)
real or not?
thebluemonk 21st-Jan-2013 02:59 pm (UTC)
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achan123 21st-Jan-2013 03:41 pm (UTC)
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