10:50 pm - 01/21/2013

Netizens freak out at Kan Min Kyung's CF, CCM responds + Davichi to comeback in March

Davichi‘s Kang Min Kyung recently filmed a new CF for Gillette razors, which was posted on an online community on January 20th under the title, “Kang Min Kyung’s razor CF that makes you feel weird“.

The video was filmed with the concept of “a shave that calls for a kiss“, and is taken from the perspective of a man who appears to be facing Kang Min Kyung. She says into the camera, “You look neater? It looks good” while smiling, and then the man’s hand rests on her shoulder as the camera closes in for a “kiss,” closing up on the singer’s lips with a kissing sound effect.

Another video titled ”Close your eyes when putting on headphones or earphones” surfaced online, featuring Kang Min Kyung’s voice-over during a scene in which she shaves the man’s face. Netizens commented on how the sounds of her breathing bothered them because they sounded sensual.

Some of the comments included, “I thought this was an adult video. This is embarrassing“, “This is a video for shaving?“, “This is too obvious. What kind of promotional video is this lewd?“, and “As soon as I saw it, I was surprised. What is this“, while other netizens commented, “It’s nice and sexy, I don’t see any problem“, and “I wish I had a girlfriend like that who would shave my face for me.”

What do you think about the videos? Are they overly provocative or adequate for a razor commercial?

1. [+344, -79] I watched this video and I seriously thought it was a porno;;; Min Kyung, wake up

2. [+281, -55] What is wrong with Kang Min Kyung these days

3. [+259, -82] She just keeps firing up the sexy concept... Why does she have to do this? She keeps showing off her body, obsessed with looking sexy... She looks so cheap sigh...


"Is this a CF or a screenshot from an AV?"

"It's like a scene out of a Japanese AV."

"You'd all shield your oppas if he shot a CF topless ㅋㅋ"

"It was a bit stimulating but not to this extent. Definitely not porno level."


"It was more embarrassing than it was sexy. Her acting made me want to crawl in a hole."

"She's so sexy and talented with just singing on stage, why does she have to do things like this?"

"Jealous of the cameraman..."

"I'm a man and I approve this CF."

"What an embarrassing CF to chance upon when you're with family."
Kang Min Kyung‘s label released a statement in response to the criticism for her Gillette CF.

The CF was filmed with the concept of “a shave that calls for a kiss“, and is taken from the perspective of a man who appears to be facing Kang Min Kyung. The CF received a lot of criticism for being very lewd.

On January 21st, her label stated, “We filmed the CF for a razor company recently, and it was agreed upon that the CFs, including the internet ads, would be carefully reviewed by both the advertising company and the label before they were released. However, that promise was broken and now the ads are being heavily criticized, so we are upset.”

They added, “We are upset that the CFs were released without consulting us, but we believe that the advertisement company made their decision after giving it a lot of thought. Kang Min Kyung has no power to do anything, and it is ultimately the responsibility of the advertisement company. We will be respecting their judgement and patiently wait for their upcoming decision.”

1. [+357, -32] I don't understand.. She knew what she was filming so shouldn't she have refused to film a scene like that from the start if she felt upset by it..?? It doesn't make sense

2. [+322, -29] Her moaning was on par with any porno

3. [+238, -25] I was misunderstood by my parents when I clicked on the video without thinking much about it... Grr..

4. [+105, -2] She could've been remembered as a pretty singer who sings well but she's the one who was obsessed with creating this fake image for herself and it's backfiring now. She always tried to hide her husky voice and speak only in high tones and made herself the subject of ridicule when she tried to act like she was a sexy actress. It's obvious why those that know who she truly is will laugh at that. People are all fake to an extent, but you'll never get a good response once it becomes glaringly obvious.

5. [+101, -2] Everyone knows that a man pushing a woman onto a sofa is a standard scene in every porno. While it's ridiculous that the CF director even suggested such a scene, she's just as much responsible for agreeing to record it. Kang Min Kyung is just ruining her image.

6. [+74, -4] She doesn't seem too bright...

7. [+73, -1] So if she's upset that the controversy happened, then that means she didn't know that the scene was weird to film ㅡㅡ;

8. [+68, -1] It just sounds like an excuse.

9. [+59, -4] She should've read the script and said no because it's obvious that anything like this will cause a controversy. Or is it that she's just desperate for the cash and doesn't give a crap?

10. [+51, -2] I still don't know how this CF is about razors

source: akp + netizenbuzz

Davichi will be making their comeback in March.

The comeback will not be in the form of a single or an EP, but a full album. They released their first full album back in 2008, so their upcoming album will be their first full album in 5 years. The ladies have been active through mini albums and project albums and songs such as “8282“, and “Don’t Say Goodbye“.

The songs on their upcoming full album will be produced by Vibe‘s Ryu Jae Hyun, Duble Sidekick, and Choi Kyu Sung, who worked with B2ST, Huh Gak, and Noel.

Davichi stated, “We’re going to be showing a lot of music that we’ve never attempted before through our 2nd full album in March. Please look forward to it.“

source: akp
dapo322 22nd-Jan-2013 03:07 am (UTC)
I was expecting worse for the sound only one. The whole it was leaked without being consulted thing just reminds me of the whole Mary J Blige crispy chicken commercial debacle.
waterpulse 22nd-Jan-2013 03:10 am (UTC)
Conspiracy theory: Davichi tried to leave CCM and now KKS is now trying to sink their reputation by painting one of the members in a promiscuous light.

Or not, idk that much about Davichi to begin with, just that weird stuff happens with idols in CCM..
supplanter 22nd-Jan-2013 07:09 am (UTC)
CCM keeps pulling davichi in to try to help make speed and the seeya happen; with that in mine, I doubt CCM would actively sabotage davichi, of all their groups.
waterpulse 23rd-Jan-2013 12:53 am (UTC)
Lol T-ara was their biggest money maker and from the lousy way their scandals have been handled, I can only assume malicious sabotage by their own company. Perhaps to 'teach them a lesson'--didn't Jiyeon and Hyomin(?)'s scandals arise after they spoke up about not having a vacation in two years?
supplanter 23rd-Jan-2013 12:57 am (UTC)
I'd say that leaving after their contract had expired is fair game, but yeah, let's not accuse CCM of rational thought, here....
waterpulse 23rd-Jan-2013 01:05 am (UTC)
I think when Davichi 'left', they signed with a company made up of a lot of former-CCM producers/managers. I'm still not sure why they went back, but I hope them the best.

Plus if all this is CCM-PR at their best, I'd hate to see them at their worse.
supplanter 23rd-Jan-2013 01:10 am (UTC)
Yes, apparently their contract was up and they were going to sign on with their former managers' new company rather than renew with CCM, but they wound up re-signing with CCM after all, so....

Well, one can only assume they were making sincere efforts to not blow up the Hwayoung thing, so I can't attribute to malice what could be sheer incompetence in this case. >.>
waterpulse 23rd-Jan-2013 01:25 am (UTC)
In all honesty, I'd be more worried for CCM if this whole thing was sheer incompetence than outright malice. Like, they couldn't shut up about the Hwayoung thing, and then they couldn't shut up after the Hwayoung thing, and the Minkyung thing where they couldn't shut up and now the Soyeon thing where they keep talking and keep fanning netizens hatred. At some point, you'd think they'd learn that the more you deny, the more it stays fresh in peoples' minds. >
b1gay4 22nd-Jan-2013 03:17 am (UTC)
she didnt show her boobs
prayforit 22nd-Jan-2013 04:19 am (UTC)
glassskin, is dat you?
b1gay4 22nd-Jan-2013 05:27 am (UTC)
who r u

Edited at 2013-01-22 05:32 am (UTC)
prayforit 22nd-Jan-2013 06:08 am (UTC)
nobody for real, but i did a double take seeing his picture. been following him since his ice queen days (never forget rip ice queen generally got you beat).
hellicoptajuuce 22nd-Jan-2013 03:23 am (UTC)
i was expecting "omg oppa you shaved your beard?! now you won't tickle tickle my vagina"

i know what she is saying but the fact that it seems like the entire ad had nothing to do with shaving is stupid.

convenient that it "leaked" a 2 months before their comeback. lmao reminds me of Speednugu's "leaked" MV
a_perfect_shade 22nd-Jan-2013 03:30 am (UTC)
forreal though it does look a lot like an av. serious feels of discomfort.
sub_divided 22nd-Jan-2013 04:30 am (UTC)
Yeah, there's nothing explicit but something about the soft focus lighting, not being able to see the guy, how uncomfortable she looks...
boncoup 22nd-Jan-2013 05:06 am (UTC)
Horrible acting, being blatantly aware of the camera...
sub_divided 22nd-Jan-2013 06:07 am (UTC)
Yeah, and I feel like I am supposed to be identifying with the cameraman and enjoying my power over Kang Min Kyung. I feel like a creep.

Edited at 2013-01-22 06:07 am (UTC)
mouthings 22nd-Jan-2013 03:31 am (UTC)
honestly it reminds me of asmr videos that people also misunderstand.
but her nasally sounds are kind of suggestive. meh. tbh i think she's trying to be cute but not getting it...and sounding like a softcore porn star.

eta: okay, i saw the actual video (only played the audio one before) and... it is kind of ... yeah.

Edited at 2013-01-22 03:32 am (UTC)
sadistic_dance 22nd-Jan-2013 03:37 am (UTC)
Collective stop its. It's not serious at all.
thebluemonk 22nd-Jan-2013 03:37 am (UTC)
thebluemonk 22nd-Jan-2013 03:42 am (UTC)
markthatcoin 22nd-Jan-2013 04:01 am (UTC)
idk why but it's killing me that these comments are bolded
royu_kiyo 22nd-Jan-2013 03:46 pm (UTC)
So I take it you came?
achan123 22nd-Jan-2013 03:40 am (UTC)
I couldn't even listen to the whole this.
it was too unnecessarily intimate... :/
eishastan 22nd-Jan-2013 03:46 am (UTC)
Yes it was creepy but netizens are overreacting like they always do.
markthatcoin 22nd-Jan-2013 04:02 am (UTC)
these are creepy and kinda weird and i can't imagine this coming up on my tv or as a hulu ad or something
prayforit 22nd-Jan-2013 04:26 am (UTC)
regardless of whether or not the cf is too over the top, at the end of the day you gotta stand by your shit, ccm. quit making excuses and and trying to bs your way out of every situation that comes up!
prayforit 22nd-Jan-2013 04:27 am (UTC)
i feel like i'm scolding a little kid, but dang ccm. step up!
royu_kiyo 22nd-Jan-2013 03:47 pm (UTC)
KKS has the mentality of a little kid.
destined2beboss i fail to see the prob22nd-Jan-2013 04:57 am (UTC)
it was definitely awkward but it wasn't that bad (visually). If it had background music it would not have been that bad
illustratedd 22nd-Jan-2013 04:58 am (UTC)
what a creepy cf. when he put his hand on her, i was like?????
mad_nux 22nd-Jan-2013 05:10 am (UTC)
totally looks like a start of a porn vid
b1gay4 22nd-Jan-2013 05:31 am (UTC)
is the 3d sound supposed to him pissing and then talking back and forth between his ears im actually laughing
when she gets too close to the mic my ears itch nd my dingdong tingles((only a little????)) but this isnt evn hot ew
iznanassi 22nd-Jan-2013 05:33 am (UTC)
That made me really uncomfortable, wtf CCM
shuureii 22nd-Jan-2013 06:36 am (UTC)
Haha, she ran into that table.
soramai 22nd-Jan-2013 07:12 am (UTC)
lol, how awkward...
annhh 22nd-Jan-2013 12:39 pm (UTC)
interesting, not well made, cheap, awkward, not her fault.
ayumikoshiro 22nd-Jan-2013 03:28 pm (UTC)
It looks awkward to me. Maybe I haven't seen enough porn to know if this would fly or not but if I was a man this would be fappable material but wouldn't make it to my go to playlist.
asnindie 22nd-Jan-2013 04:40 pm (UTC)
This is like one of those virtual date videos...
aigyu 22nd-Jan-2013 07:07 pm (UTC)
it ain't cute.
illuxtris 22nd-Jan-2013 07:50 pm (UTC)
Don't understand Korean, so I don't know what she's saying, but I'm guessing the concept was how it was attractive when he (as in first person man) shaved?

However, the part where she flopped on the couch looked like she was pushed down and then pushed back for the "kiss" just wasn't done well, which is why it's sort of looking like a first person soft porn video.

Either way -- surely there's a different way to utilise the celebrity in promoting the product in a TV ad?
cairistiona 22nd-Jan-2013 07:58 pm (UTC)
...I couldn't stop laughing. It really does feel suggestive.
iksagor 22nd-Jan-2013 10:39 pm (UTC)
This CF is so awkward.
This page was loaded Jul 28th 2017, 5:05 pm GMT.