Me: Shadow
fallingfortruth 22nd-Jan-2013 04:08 am (UTC)
They're not paid if they don't mention that they're sponsored content. More likely everyone and their sister label are sending out press releases and it was a slow day at Fuse so they threw something together.

When it comes to the magazine write ups, do you seriously think that being paid is the only reason a music journalist would write about K-Pop? They have to write a minimum of words per issue if they want to keep their jobs, and American music is fairly awful at the moment. There's a much greater depth of musical influences in K-Pop, and it's something that is new and different if you're not already down the rabbit hole.
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