1:05 pm - 02/01/2013

A sub-unit for the Chinese market, a Chinese album, a Chinese song, enters the stores in Korea first

Super Junior-M on KBS Music Bank
Super Junior M performed 'Break Down', with verse sections in Korean and choruses in Chinese.

Backstage with Sistar19

Also, Mnet Wide segment from yesterday with subtitles is here but I can't embed the video :D

Netizen reaction seems positive? Korean fans realise what we've known all along.

Some netizen responses have been floating around twitter/weibo.
NAVER实时搜索一位 #슈퍼주니어m# 韩国民众表示对于Break Down留下深刻的印象。他们说韩国的Super Junior好像已经被俞永镇给毁了,像Break Down这种曲风就很适合他们。[Cr: kyuminupdates] 俞永镇=유영진=Yoo Young-jin=韩国最杰出的作词作曲家和歌手之一,SM公司的核心人物=SJ大多主打歌都出自他手
[Rough trans] Naver real-time search #Super Junior M# Korean people seem impressed by Break Down. They say Korean Super Junior has been ruined by Yoo Young-Jin, and Break Down is a better song for them. (rest just explains who YYJ is and that he's wrote a lot of SJ title tracks)

The physical copy of 'Break Down' is now on sale. In Korea. *picture heavy*



'Break Down' has been spotted in stores in Korea, however it's still a pre-order item on sites like YesAsia and isn't in stores in China yet. It's being sold for 15,800 won. It seems to come with a photobook. The Korean version does not come with a poster or photo cards.

Pictures of the album~











Super Junior M Break Down ‘Thanks To’ Translations /the easy-to-read version

Sungmin: First, thanks to God for letting me and the people I love, for those who love music and those who love and protect us, to share this album together. I hope that you will all be happy everyday! Love you all!

Siwon: The new era has come! I believe that the language that we share ‘music’ will let our friendship and love be closer and be more honest(?), one and a half years has passed, Super Junior-M has a new beginning, hope that time time will be a time that you all treasure very much! God Bless and Happy New Year.

Ryeowook: First, I want to thank everyone who was with me, may you all be happy every day! ♥ Love you all E.L.F!~^_____^

Kyuhyun: Thanks to God! To everyone of the S.M staff who worked hard on this album I express my thanks! I love you all! At the same time, I also want to thank the Chinese ELF who have waited so long for us Hope that we will once again build happy memories for you all! Our hearts will beat together! (not sure about the last line)

Zhou Mi: Thanks to every single one of the SM workers who worked hard on this album, thank you to all the fans for waiting for SJ-M, Siwon, Donghae, Ryeowook, Sungmin hyung, Hangeng hyung, Heechul hyung, Leeteuk hyung, Kangin hyung, Shindong hyung, Eunhyuk, Kibum, Yesung hyung, Kyuhyun, Henry, members, I love you all! To [who I'm] close (like family)* the beautiful Song Qian (Victoria), you will be better and better! Amber, Kris, Luhan, Lay, Tao, Zhang LiYin~ it feels good when everybody is together, China line fighting! At the end, I must also thank dear Guang Liang for writing such nice lyrics for me even when he was busy!! Hope that everybody will like this new album! Break down!

*as pointed out in this comment, Zhou Mi use 至亲 which refers to close family, so it's probably close to the English words kin or loved-one. I wasn't sure how to fit it into the sentence since I don't actually know Chinese and thus do not know what i appropriate. Victoria used the same phrase when thanking Zhou Mi in Pinocchio.

Henry This album has been a huge step forward for myself Throughout the making of this album, I've noticed a huge growth for me as an artist, composer, and even as a person. All of this would not be possible if it wasn't for my production team who are also my closest friends "The Noize Bank" Thank you guys for being here for me. I also want to thank all the staff at SM Entertainment [A&R, Mix Engineers, Managers etc.] for working hard to put this album together. Thank you each and every member of SJ for always caring about me as if I were family. Lastly, I would like to thank my supporters/fans. You guys have been there for me no matter what and I wouldn't know what to do without you. You guys are amazing and I promise to work as hard as I can. Hope you enjoy the album!

Eunhyuk: The Chinese fans who have been waiting for this album for so long! Super Junior-M fans from all over the world! Thank you all so very much! Also, those who have worked so hard on this album, I express thanks! Our members, especially Zhou Mi, Henry, I thank you all! I will learn Chinese well Everybody should study Korean hard okay! I love you all! May you all be healthy and happy every day!

Donghae: Love you God! Love you Daddy! Love you E.L.F! In 2013, I hope that everybody will be healthy, and every day will be happy, don’t get sick, and may everybody realise their dreams! I love you all!

Twitter and Weibo updates

@HenryLau89: 오늘한국에서무대하고나서넘넘넘넘행복해요 !! 슈주엠응원해주신펜들많이만나서기분이아주좋아요 앞으로도열심히할데니까사랑많니해주세요!! 나중에밥한번사줄게요^^
@HenryLau89: I feel very very very very very blessed(happy) after standing on Korea’s stage today!! After meeting so many fans who support SJ-M, I feel very happy. In the future, I will also continue to work hard so do give me loads of love!! I will treat you all once in future ^^

SMTown Facebook:
sm facebook
Super Junior, SHINee,f(x) and EXO-K were awarded at ‘The 22nd Seoul Music Awards’! Thanks to all the love & support of many fans. Thank you!

Screen Shot 2013-02-01 at 08.38.39

@Ryeong9:잘 먹었어요 ^^ 규 생일 D-2 캬캬 뮤직뱅크@@ 채널 얼음~!!!!!
@Ryeong9: I enjoyed my meal^^ D-2 to Kyu's birthday kyakya. Music Bank@@ Don't change the channel~!!!!!

henry twitter
@HenryLau89: 와우! 규현이 형 생일 써폴트 음식 완전 맛있었어요 감사합니다 ^^ 감동했어요 정말~~ 수쥬엠 응원 많이 해주세용~~:) 뮤직뱅크에서 만나요
@HenryLau89: Wa! Kyuhyun’s hyung Birthday Food Support, the food is very delicious. Thank you! ^^ I’m really touched~~ Please give loads of support to SJ-M~~ :) Meet you all at Music Bank
(He posted the same message on Weibo, but in Chinese)

@Siwon407:  생일축하해요! 언제나 우리때문에 고생해주시는 SM Ent.CRM팀 이.X.아 누나^^ happy birthday :-) pic.twitter.com/rpimDOP9
@Siwon407: Happy birthday! SM Ent. CRM team Lee.X.Ah noona who always worked hard because of us^^ happy birthday :-)

@Ryeong9: E.L.F. ~~ 이 분 보시면 "생일 축하합니다~♬" ~^^ 얘기 해주세여 ~♥ 본인 생일은 뒤로한채 규현이 생일 서포트 챙겨주고 고생하네요~~~ 우리 공식 팬클럽 CRM 팀 정아누나 고마워요 캬캬
@Ryeong9: E.L.F. ~~ If you see this person please say "Happy birthday~♬" ~^^ ~♥ she worked hard for Kyuhyun's birthday support whose birthday is a day after her own~~~ Our official fanclub CRM team Junga noona thank you kyakya

@GaemGyu:  슈퍼주니어 M 한국 활동중! 생일선물 고마워요^^
@GaemGyu: Super Junior M in the midst of activities in Korea! Thank you for the birthday gifts! ^^

@AllriseSilver:  서울가요대상 2관왕!!!! 고마워요 으흐흐 그리고 오늘 비오는데도 우리 SJ-M 응원하러 와 준 ELF 고마워요!!!! 얼른 들어가서 푹 자고 내일 음악중심도 와요 안녕~^^
@AllriseSilver: 2 big awards of Seoul Music Awards!!!! Thank you euheuheu and also thank you to ELF who came to support SJM even on a rainy day!!!! Go back home fast and sleep well, tomorrow come to Music Core too, goodbye~^^

Screen Shot 2013-02-01 at 12.52.26
Very tired today but very happy! Have you watched the performance? kbs music bank Having a massage now,want to do it together? Very comfortable!

Sources: SMTown Facebook, Donghae's weibo (1), Henry's twitter (1, 2) +weibo, Ryeowook's Twitter (1, 2, 3) StringsWithHenry (1, 2, 3, 4, SuperJunionIndonesia, anniies_z (1, 2, 3) kpopstreamonline (1,) Siwon's twitter (1,) Kyuhyun's twitter,  WorldWideELFs (1, 2,) 13beieveSG, thegreatmingdynesty, special7123, eunhyuk's twitter, honeydewname, KMusicLiveKBS2 鳀鱼妹_SYi1015, kyuminupdates, raudzahelf

OP would like to point out how it is bullshit that the Korean version is in stores but the Taiwanese version/HongKong versions aren't and there isn't physical copies in China? Also that, while you can order the album online, it's still a pre-sale with no confirmed release date, so my 'expected shipping' date is March 3rd. As if it's not enough for it to take them a month to come out with a physical copy, Chinese fans are waiting longer than Korean fans, and international fans/anyone who placed an online order has to wait until March?
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joongielover 1st-Feb-2013 06:02 pm (UTC)
henry <3
hibinoasako 1st-Feb-2013 06:06 pm (UTC)
so fuckin proud at henry and zhou mi omfg and mimi's thank you was asdfghjkl i cant believe it took korea 4 yrs for him

on a side note i am so regretting buying the korean album i knew it i should've grab the chinese one
sobaek 1st-Feb-2013 06:19 pm (UTC)

ngl I ordered all 3 versions. The Korean vers for the charting, the Hongkong for the poster and the Taiwanese for the cards but I am not fucking happy that I'm apparently not getting it until march 3rd so I'm tempted to cancel and maybe wait until shit has actually come out for online order to see if there is a better option. Stupidest release schedule ever?
caramelorchoco 1st-Feb-2013 06:13 pm (UTC)
T.T all this love for SJM

i'm so happy for them!!! especially henry and zhoumi!

omg their thanks to speeches T.T henryyyy. lol donghae's such a child.

glad theyre getting good reaction for this album :D
anconeous 1st-Feb-2013 06:14 pm (UTC)
I got too happy seeing Henry's English with perfect grammar and everything. :)

And Zhoumi so cute for thanking ALL members plus the China line.
sobaek 1st-Feb-2013 06:20 pm (UTC)
Lol it's easy to forget English is his first language and he has the capability of being gramar perfect when he types like Donghae on twitter.

Zhou Mi missed out Liu Chao though. Think Liu Chao is gonna kick his butt.

Edited at 2013-02-01 06:20 pm (UTC)
heartsolid 1st-Feb-2013 06:19 pm (UTC)
My flawless princes Zhou Mi and Ryeowook~

I've been waiting to see a live performance! The guys looked so handsome and I loved the leather jackets.

I always hate it when girls cover their faces/duck from the camera whenever I see photos with celebrities/videos at lives. :/

And LOL at that title.

Edited at 2013-02-01 06:23 pm (UTC)
mad_nux 1st-Feb-2013 06:25 pm (UTC)
sobaek 1st-Feb-2013 06:27 pm (UTC)
lol I love him so hard
the_erotomanic 1st-Feb-2013 06:49 pm (UTC)
ah, i don't think sme distributes physical albums in china anymore. something about china's piracy policies. i can't remember the details. sme did the same thing with exo-m if i'm not mistaken. so i'm not going to keep my hopes up for a physical album in china.

ah, i should've known breakdown was in a mix of chinese and korean. i thought there was something off about it, but i couldn't figure why.
sobaek 1st-Feb-2013 07:07 pm (UTC)
I'm not going to hold my breath for it in China, but it's weird that Taiwan and Hongkong have a version that it's hitting stores and isn't available for purchase online other than preorder. If they are coming out -soon- it's not too bad but it's going to be very frustrating for fans in Mainland China that want to web-order a physical copy, fans in Taiwan, fans in Hongkong, fans in the south-east asia region (that are the bulk of any of SJ's physical sales anyway) and international fans who want to buy the physical copy, and know it's in stores in Korea, if they're waiting another 3-4 weeks+ for it to even be available.

It's a weird way to do it...

But I think I can see how it'll work out for them. It being available for digital purchase for so much longer than physical is bound to boost the digital sales, then ELF will buy at least one copy of the physical album when it comes out anyway, to have the visual treats that come with it. Loads of people will have already pre-ordered the taiwanese, any physical copy that is available earlier they might be tempted to buy -as well-. Then you'll have people, particularly international fans, that will buy the version that comes with a poster -and- the version hat comes with the photo cards because they want -both- and the album is relatively cheap (most international ELF I know are 16-30 and have at least part time jobs). They are effectively tricking fans that wouldn't usually by multiple copies buy the album at least twice.
I see what they did there, but I don't like it, because the execution just looks unorganised and sloppy, even if it is a devious marketing plan to boost sales by staggering release dates.
xdark_symmetryx 1st-Feb-2013 06:53 pm (UTC)
I'm ridiculously happy for Zhou Mi and Henry for finally getting to promote in Korea :D

And lol at netizens finally picking up on SJ's sad demise musically.</p>

Zhou Mi thanking the China line is so qt :D

asnindie 1st-Feb-2013 07:47 pm (UTC)
They're basically trying to force fans to buy the Korean version from the sounds of it.
luvey 1st-Feb-2013 07:58 pm (UTC)
Dear SMe....i facepalm you. i understand what you are doing in trying to boost sales, but it makes you look like you only care about the korean fans for a chinese sub group in this case. and yes i understand that you are really trying to push SJM into the Korean market. you've been trying to sneak Zhoumi and Henry into the spotlight for years - which is good. but come on, having the korean physical release before the chinese is like snubbing the fans who have been around.

side notes:
i'm amused that MiMi thanked the Chinese line at SMe (especially after hearing how the chinese Exo members were treated)

i'm with the netizens on the YYJ thing. i've been saying it for a while, the man needs to just take a vacation. it's like Sorry Sorry went to his head and he hasn't been able to get out of that rut. either everything sounds the same or just fresh. not saying Breakdown is breakthrough...but SJ/SJM compositions that are hidden in the album sound better than most YYJ tracks.
sobaek 1st-Feb-2013 08:03 pm (UTC)
Oh man, I hope they are trying to push SJ-M into the Korean market. Like properly. Long-term pushing.

chinchuu 1st-Feb-2013 08:02 pm (UTC)
I didn't read OP's note on this performance of "Break Down," so I was thrown off when the chorus hit. lol

Korean people seem impressed by Break Down. They say Korean Super Junior has been ruined by Yoo Young-Jin, and Break Down is a better song for them.
All SM artists have suffered from an overdose of YYJ, but SJ in particular.

awww Zhoumi thanked the China line ;;;; He even thanked Hangeng. :')
sobaek 1st-Feb-2013 08:14 pm (UTC)
;; I hope Zhou Mi not being ~afraid` to mention Geng means he's totally over that whole scandal and is ready to return to the internet.
scubajr 1st-Feb-2013 08:15 pm (UTC)
I love how their thanks yous are a mix of Mandarin, Korean, and English. Zhou Mi's is so adorable.
I'm so proud of SJ right now <3
luvey 1st-Feb-2013 09:07 pm (UTC)
i loved that too! it is nice to see. tbh i would love an SJM album that actually had songs in all three languages (not just the same song, but different songs in the different languages or mixing lines)
reelrecnizereel 1st-Feb-2013 08:32 pm (UTC)
Siwon in jordans... I have seen it all
myiuchan 1st-Feb-2013 08:47 pm (UTC)
crying because i really want the hong kong version since it is the only one that comes with a poster but i don't wanna buy on yesasia ))): i really hate that they don't ship registered airmail ))): also pre-ordered the taiwanese version already lol i really want to know how are these cards they are giving out for pre-order & i hope my korean version is shipped out soon~ i really like all the pictures even w/ all the tacky styling lol

mimi's thanks to♥♥♥♥

...also, was that translated from korean? because mimi actually wrote "至亲大美妞宋茜" (the closest (like family) most beautiful girl (chinese vic fans call her 妞=girl) song qian) for victoria what makes it 78647698457948756x cuter because victoria thanked mimi on pinocchio like this "一直帮助我给我加油的至亲周觅!" (the one who has always helped me and cheered me on, the closest (like family) zhou mi) ;~~~;

Edited at 2013-02-01 09:33 pm (UTC)
sobaek 1st-Feb-2013 09:41 pm (UTC)
imma edit the post to add this because it is precious and adorable and I love QianMi ;A; they are the lovliest and idec what kind of friendship/relationship they have it is beautiful and I love it ;A;
rylee900 1st-Feb-2013 10:05 pm (UTC)
I love Mi thanking the Chinese people and Henry's English being so good lol, nothing like his tweets.
sobaek 1st-Feb-2013 10:37 pm (UTC)

Absolute cutest ^^
hipployta 1st-Feb-2013 11:15 pm (UTC)
Wait...did I just read Mimi thank Geng and the China Line?


The English just for Henry LOL. I love it.
wushuhimexx 2nd-Feb-2013 01:07 am (UTC)
oh omg I totally missed the part where he mentioned Hangeng! I only saw him say Kibum and I was like lkdlkadlkd they still recognize him as part of suju bwuuuuh

;-; even more feels ow my poor heart
jazzy4heard 1st-Feb-2013 11:59 pm (UTC)
haven't been fangirling properly as job take my time..
but so glad that this round of promotion seems to be well received..
I'm so proud seeing SJM in Korea stage.. and I dont know what it is, but I feel like seing a fresher SJ..
wushuhimexx 2nd-Feb-2013 01:05 am (UTC)
FFFFF THE HENMI CHEERS I HAVE SO MANY FEELS ;-; I want to just hug them both askljas so proud

Oh Sungmin bby your hair ;-; plus I loved the korean version of Break Down if only because Eunhyuk's rapping is made significantly hotter when he can pronounce the words he's saying

baww poor henry always looks so winded at the end of their performances haha
sweetcherrytree 2nd-Feb-2013 03:21 am (UTC)
first omg scream at zhoumi thanking hangeng ORIGINAL SJM FOREVERRRR

loved being able to read Henry's message hurray for english lol

seriously i'm so glad SJM stuff is finally allowed in omona


Edited at 2013-02-02 03:21 am (UTC)
sobaek 2nd-Feb-2013 05:23 am (UTC)
I didn't know it wasn't allowed tbh???
lalikitita 2nd-Feb-2013 06:42 am (UTC)
The thank you messages are all so cute! assdjfdmfndjf

I loved the chinese/korean mix mainly because I can hear Min's singing loud and clear =) AND HE LOOKS SO FREAKING PRETTY IN THOSE PICTURES WITH THE PD NOONA! **ugly crying**

I disagree with the general opinion that SJ should sound more like SJM. True, they could improve the music they've been producing lately (although I love SS&F and Mr. Simple is my jam) but isn't the whole point of a sub-unit to do things that are different from the main group? Yeah, sure, SJM sings in chinese, but they have a different sound too and they're able to experiment more because they are a sub-unit.
SJ could take some tips from SJM but to sound like SJM? Nah, no me gusta.

Edited at 2013-02-02 06:44 am (UTC)
sobaek 2nd-Feb-2013 07:27 am (UTC)
The thing about SJM though was stylistically they weren't massively different rom SJ. Me had a lot of -chinese versions- of the Korean group's songs, the -sound- has always been similar. While they are aimed towards a different market, the sort of sound and concepts they work with isn't different than SJ, the way SJ-T or SJ-H (or KRY) was. They aren't a sub-group to play with a different genre, just to pitch the SJ brand to a different market. There's also an element of the members involved influencing what is produced.
Like the first album, SM wanted to incorporate Henry's violin into the music a lot, that ended up influencing how songs sounded over-all.

They've pretty much always just been 'Super Junior, but in Chinese', the title tracks sounding 'better' is possibly down to SM looking at what other Chinese artists are doing, and trying a similar approach, particularly after Han Geng left and a huge chunk of the Chinese fans left with him. For TWM they needed to court the market all over again, really, so put YYJ away and sourced more songs from European writers because that's what a lot of Taiwanese and Chinese artists are doing at the moment. They also let the members have more input, probably because of the amount of investment they've put into Henry. As he's said, in the times SJM haven't been active and him and Zhou Mi would basically disappear, he's been to university, he's improved his skills in composition, production, editing, he's been making connections with other young, talented composers, musicians and producers and set up a studio. Korean members of SJ have been making similar developments, it's just more apparent in this album because Henry and Zhou Mi have had more time to be more involved, collaborating in September/October and quite possibly negotiating more input throughout.

The difference is mostly in SJ-M having more varied sources for compositions, while SJ more or less get stuck with SM's in-house writers more frequently, and when they do source from European writers, YYJ messes with the song a shitload and it ends up sounding like the rest of his shit. SJ albums also tend to be rushed, while SJ-M have a bit more time.

I don't think this current little ~introduction~ of M is to bring that sub unit into the Korean market. Because SJM is just Super Junior China. If anything, it's a way to bring HenMi into SJ more, because the input they put in to SJM albums is so valuable, because SM has invested so much into them, and because SJ is losing members to military service. It's possible SM could let SJ because a bit more autonomous, they way they have with BoA, in order to focus more on the likes of Exo.
cee_90 2nd-Feb-2013 07:38 am (UTC)
I'm still confused about the taiwanese,hongkong,china version of the physical album..I don't remember SJ-M's past albums released so late like this..is this SM's tactic to push their digital copies or what?

anyways it's feels good to know they're doing good in korea too. I love the fact that henry is this bubbly happy boy yesterday and on mubank too, he's just too cute :3 and awwwww zhoumi, you're thanks to is just too precious <3 henry's too :') and I love how eunhyuk mentioned henry & zhoumi especially..everytime the SJ main group shows the support for them I just get this happy feelings :D
lelouchikaru 2nd-Feb-2013 01:17 pm (UTC)
Actually it's not normal for SM releasing the physical album a month after its digital release. They usually release the CD 1-3 days after its release online. I cannot see the reason on this delay tbh.

In addition, I guess SM is really weak on digital sales because I tried monitoring their releases non-SJ, after a day of being in the top spot upon its release, it plunges deep down in several charts. I guess it isn't their strength after all, but they're more strong with regards to physical album sales.
shocko_o 2nd-Feb-2013 08:11 am (UTC)
here for that live performance!
bunica1990 2nd-Feb-2013 10:30 am (UTC)
Zhoumi dances like a diva <333 And his Thank you message was so lovely!
sobaek 2nd-Feb-2013 01:36 pm (UTC)
I looove watching him dance because he brings so much sass. He looks really good if you just watch him and ignore how everyone else is dancing the choreo.
Not because he's doing it wrong it's just the choreo for SJ is pretty much made to look better for the shorter members so the likes of Zhou Mi just looks flaily
lelouchikaru 2nd-Feb-2013 12:56 pm (UTC)
The HK and Taiwanese versions will be released in late February by avex. IDK what's the release date for PRC though. Apparently it's also eyeing for a possible Japanese release (like Tai Wan Mei) later this year....

This post I so all approve except the Sistar thing.
sobaek 2nd-Feb-2013 01:24 pm (UTC)
;A; I hope they do a widdle bit of promo in Japan because J-ELF are so lovely and HenMi-friendly (the blue ocean for Zhou Mi's solo on the ss4 dvd nearly made me cry) and Zhou Mi's Japanese is terribad. It's adorable
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