Fashion accessory brand DOUBLE-M has chosen Girls’ Generation’s Sooyoung as their 2013 Spring/Summer (S/S) season muse. On choosing Sooyoung as their first muse, a DOUBLE-M spokesperson stated, “Our connection came about after the DOUBLE-M item Sooyoung had at Wonder Girls’ Sunye’s wedding sold out. DOUBLE-M’s brand image corresponds well with the image Sooyoung has, who has joined the line of next generation of fashionistas.”
In the “New DOUBLE-M Look” advertisement for the new 2013 S/S season, Sooyoung shows off a cheerful appearance modeling DOUBLE-M products. The “Louis line”, recently shown off by Sooyoung at the airport, will be available at DOUBLE-M stores across Korea, beginning February 8th. Advertisements and behind-the-scenes footage of the shoot will be available through DOUBLE-M’s homepage and official Facebook page.