6:14 pm - 08/10/2017
[UPDATE] BTS 'LOVE YOURSELF' Poster - Jungkook + Concept Details
Translation via Soompi: “The direction that my heart points towards, the day that I begin to want to run to that place.”
For their new EP coming in September, the K-pop sensations confirmed their upcoming musical comeback with a poster of main vocalist Jungkook curiously in a wheelchair with the words "Love Yourself." According to a press release, Love Yourself will be the band's new concept following their previous album concepts of School, The Most Beautiful Moment in Life and Wings (the latter two of which saw them charting on the Billboard 200 albums chart).
Just like when BTS's record label BigHit Entertainment put out short films of each individual member ahead of the Wings album release, this poster is just the first step in the group introducing their upcoming content with the key word for the series being "innovation."
The Love Yourself campaign is said to continue through the rest of 2017 and into 2018 (likely similar to how the Wings album era was stretched between late 2016 and its re-release came at the top of 2017). A press release promises a "large-scale campaign for the new record," meaning the group may break even more records than they have already.
Source: BigHitEnt, fuse
(sorry mods for editing so much)
Edit: Let's wait until we know more before jumping to conclusions about the wheelchair.
Also, there's a thread on twitter about Smeraldo with clues and theories about the comeback (which overflowers mentioned in the comments as well).