DR Music’s CEO expresses his anger over the alleged bias against Rania

2:14 pm - 04/13/2011


Korea’s newest girl group Rania has been in the works for over four years. They started as a casual idea exchanged between DR Music CEO Yoon and producer Teddy Riley, as the two discussed the idea of introducing an Asian pop group to the States.

Teddy Riley had asked Yoon, “In the American music scene, there still exists a stereotype and a sort of restriction against colored artists. Wouldn’t it be amazing if an Asian girl group were to break that wall?”

Struck by the statement, Yoon (who’s also one of the most influential figures behind K-Pop’s first Hallyu wave generation) readily agreed, and together, the two ran auditions in Korea, Thailand, and China over the course of four years.

Rania began with Thai member Joy, but there were Chinese candidates as well. Teddy Riley had even suggested adding a black member to the group, but it was decided that they would stick with just Asian members. Once the final line-up was chosen, the girls spent four years being trained in vocals, choreography, and languages – all of which demanded $900,000 USD in expenses.

It wasn’t just Yoon and Teddy Riley pouring their blood and sweat into this project; the trainees had to devote everything they possessed into mastering repetitive lessons that strained them both physically and mentally. Not to mention that they were forced to watch their fellow trainees come and go, with a few even debuting into some of the top girl groups in the market today.

But the day finally came when the girls could officially debut, and they did so with strong energy and charisma.

Unfortunately, while they debuted with much buzz over their powerful performance and traditional pop style, the girls were also faced with a controversy over their provocatively sexy concept.

Responding to accusations of ‘noise marketing’, Yoon stated, “Those thinking that we’re merely pushing for their fame with a sexy concept are being biased. Korean girl groups made the Hallyu wave successful in the Asian market because of their strong and well-planned performance style. This is what must be pushed for, but it makes me so angry that Koreans are swearing and scolding them.”

He continued, “One TV program told us that they would cut down our four minute track into two minutes and a half while others said no to the ’spread leg’ dance and even put restrictions on their outfits. We spent four years creating their debut album title track, how can they just cut it as they wish?”

It’s understandable that Yoon is unfamiliar with the way Korean broadcast programs work, as most of his work was focused overseas. Baby V.O.X., one of the first leaders of the Hallyu wave, was created under his vision and spent most of their time overseas. Yoon also spent the past four years working almost exclusively on Rania and his vision with Teddy Riley. In an industry so restricted, there was no way that he could have known that one must cut, wear, and dance exactly what the broadcast networks say in order to receive an appearance opportunity.

Yoon concluded his interview by thanking the members of Rania for holding in their sorrow and dancing and singing amidst the restrictions. But as if his anger could not be repressed, his eyes remained red.

akp, osen via nate

smh. poor girls will never catch a break.
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[info]falsie 13th-Apr-2011 06:33 pm (UTC)
boo you beat me to post this >:I
[info]katiewenchh 13th-Apr-2011 08:19 pm (UTC)
sorry girl ♥
[info]akbitches 13th-Apr-2011 06:34 pm (UTC)
I'm so pressed about the potential black member omfg
[info]bigukgal 13th-Apr-2011 09:06 pm (UTC)
this
[info]minyquai 13th-Apr-2011 06:35 pm (UTC)
Baby V.O.X :')
[info]lysblack 13th-Apr-2011 11:24 pm (UTC)
rania's original project was to be baby v.o.x 3.0, that was how they were called, i wodner why it was changed.
[info]falsie 13th-Apr-2011 06:35 pm (UTC)
this really sucks though. they're basically seeing all this hard work and effort being undone in front of their faces before they really have a chance to truly ~begin~. i hope they're able to work through/around/over it etc. be strong girls!
[info]ethereal_limbo 13th-Apr-2011 06:50 pm (UTC)
the fans are all what matters, and they have plenty of them.
[info]honeebs 13th-Apr-2011 06:37 pm (UTC)
@_@
[info]hellodee16 13th-Apr-2011 06:38 pm (UTC)
Teddy Riley had even suggested adding a black member to the group

interesting. :o
[info]spread 13th-Apr-2011 06:54 pm (UTC)
That would be so hot!!
:)
[info]yesungholic 13th-Apr-2011 06:39 pm (UTC)
Rania is fierce the way they are!
they shouldn't change a thing about them!
[info]zui_circus 13th-Apr-2011 06:40 pm (UTC)
booo haters booo
[info]ashiva 13th-Apr-2011 06:40 pm (UTC)
All I can say is that they were pretty damn stupid then for not doing some industry research first. Basically every kpop fan could have informed them that the concept they were going for was too racy for Korean broadcast stations.
[info]kiku_cha8_8 13th-Apr-2011 06:45 pm (UTC)
They should have researched that the industry has been getting ban-happy lately but it's not like those moves/clothes haven't been done before, albeit not together.
[info]kiku_cha8_8 13th-Apr-2011 06:41 pm (UTC)
i like them and their performances are good. it's not like those clothes/dance movies haven't been done before.

ffs let me do their thing. spread leg dance makes it sound more vulgar than it is.
[info]sunnycheonsa 13th-Apr-2011 06:54 pm (UTC)
honestly i love them and i don't give a damn shit about what people think about it.
[info]keysyou 13th-Apr-2011 07:28 pm (UTC)
ikr me too!
[info]iznanassi 13th-Apr-2011 06:56 pm (UTC)
We're waiting for them in America, w/e Korea.
[info]goshipgurl 13th-Apr-2011 07:08 pm (UTC)
i honestly think they will flop in america. or the backlash from the press would be even crazier since 2 of them are underaged, and iirc people went crazy when those ~naughty photos~ of miley cyrus leaked. now imagine what theyre gonna say when a 16/17 year old does the "spread leg dance"
[info]raiknii 13th-Apr-2011 06:59 pm (UTC)
No offense but if any asian girlgroup is going to break into the US market it's not going to be Rania.
[info]aura_wings12 13th-Apr-2011 07:01 pm (UTC)
mte.
[info]glittermeout 13th-Apr-2011 06:59 pm (UTC)
even though I can't really differentiate half of the group's members, I think they're more talented than alot of girl groups out there nowadays
[info]falsie 13th-Apr-2011 07:00 pm (UTC)
yeah i'm actually rly surprised by how well all of them sing
[info]wintersol 13th-Apr-2011 07:01 pm (UTC)
Teddy Riley had even suggested adding a black member to the group

ngl, this would've made me ridiculously excited/faphappy because 1/2black/korean girls are fiiiineeeee.
[info]wintersol 13th-Apr-2011 07:02 pm (UTC)
oh, reread a little. they don't actually have a Japanese member, just one that can speak Japanese?
[info]honeyfunnybunny 13th-Apr-2011 07:16 pm (UTC)
Although I don't really care for them, there's no doubt that they are talented from what I've seen, and it's such a shame to be caught up in "controversies" right at their debut.

But their CEO... honestly, a lot of the things he said here made me raise my eyebrow cause really, if you spent 4 years planning their debut, they should have done far more market research and over-all segments of their target group. And while it's really unfortunate, they are not the first group who had to perform a cut down version of their track, been asked to change their dance or requested for changes to be made in their outfits, it has happened before, and it will continue happening because not all people are gonna feel the same about things they see. They'll get through this with the proper promotion and publicity.
[info]bolingi_aii 13th-Apr-2011 07:52 pm (UTC)
I think the problem is moreso with how restricted the industry is itself. It needs to grow with the times. If everyone has a problem with the industry, then that commmon denominator needs to reevaluate its self.
[info]kazu_kumaguro 13th-Apr-2011 07:18 pm (UTC)
so they aren't korean?
[info]kazu_kumaguro 13th-Apr-2011 07:19 pm (UTC)
I still think that they're asking for this controversy (and they actually have prepared another set of costumes and choreography?)
[info]cairistiona 13th-Apr-2011 07:46 pm (UTC)
Wait hang on. Apparently they've been practising for four years. But aren't the two youngest 16? I sure hope they were added recently, because even adding them at 14 is creepy! :(
[info]mintchoc 13th-Apr-2011 08:55 pm (UTC)
Why? It isn't uncommon for trainees to start at the age of 12. They could have been practising singing and dancing in general with the aim of making the group; practising for four years doesn't have to mean they've been practising provocative choreography since they were that young....
[info]devilstay 13th-Apr-2011 07:50 pm (UTC)
I wish Korea and basically every other country would fuck off, with this whole, what women 'can and cannot' wear bullshit! I don't even really like Raina, much as a girl group but they've worked hard and are trying their best, they should have as much chance as any other girl group!

Also about the 'spread-leg'dance...IT IS A DANCE! O.K.A.Y.

I am fed-up with people all over the world, deciding what and how s women should act and dress, if Raina were a bunch of guys, this bullshit would not be happening or even considered.
[info]d1104 13th-Apr-2011 09:05 pm (UTC)
*Rania♥
[info]691979082 13th-Apr-2011 07:51 pm (UTC)
Sorry CEO, a TON of rookie groups get their time slots cut down. That isn't a bias specific to Rania. As far as the choreo, you should have looked into how Korea reacts to the image you are selling. It's kind of amazing that somehow slipped your mind in your ~blood, sweat, and tears~ everyone put into the 4 years of training for this debut.
[info]lysblack 13th-Apr-2011 07:51 pm (UTC)
idc about the management but i really feel bad for the girls.

also i wonder why the 8th member is not promoting with them rn.
[info]hellodee16 13th-Apr-2011 07:54 pm (UTC)
wait what? there's actually 8 of them? jfc, 7 is already more than enough. :|
[info]bolingi_aii 13th-Apr-2011 07:54 pm (UTC)
The korean industry needs to be rebooted from the bottom up.
[info]obeytheempress 13th-Apr-2011 08:08 pm (UTC)
I kind of agree. I think the korean music industry has so much good about it though, so much that should be retained, But a lot needs to change, too.
[info]bolingi_aii 13th-Apr-2011 07:57 pm (UTC)
Semi and T-ae look like sister in that pic, how cute ^.^
[info]obeytheempress 13th-Apr-2011 08:00 pm (UTC)
Forever pressed at the potential of a black girl in my k-pop omfg :(
[info]bolingi_aii 13th-Apr-2011 08:06 pm (UTC)
Kpop can only handle blackness in small doses. Makes it easier to stereotype when theyre feeling funny~
[info]kiwilovekiwi 13th-Apr-2011 08:04 pm (UTC)
Their group picture really reminds me of U-Kiss during their Man man ni han days. =/

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