1:56 pm - 05/27/2012

To Korean men, every inch counts...

'I used to use two or three height increasers at the same time .?.?. You can't imagine how tiring it is'. - Jeong Nam-jin


Jeong Nam-jin, a 31-year-old bachelor living in Doksan-dong, western Seoul, has been rocking Nike Air Force 1 mid-tops for the past three years. He's a maniac for the classic kicks, but the real reason he sports the off-white shoes is because there are few other choices that allow him to sneak in an extra few inches in height.

"I've been trying so many different dress shoes and sneakers, but this is the best pair I can insert a layer of height-increasing insoles into", said Jeong, who is 162 centimeters (5 feet, 3 inches) tall - 12 centimeters shorter than the average Korean man.

"If you pick the wrong pair of shoes like low-tops, it's hard to insert the height increasers. You can still insert them, but it's impossible to walk around", added Jeong, who's been using a variety of padding for over eight years.


The sale of height-increasing insoles has been rising steadily in Korea, with the expanding market leading companies to sell dress and casual shoes with the elevated padding already stitched in. This trend has enabled shorter men to stand as much as five to six inches taller without showing how.

And elevated shoes are just one solution to height insecurities.

Distraction osteogenesis - the process of splitting a long bone into two in order to extend it through consolidation - was originally used as a medical procedure to restructure skeletal deformities.

One method that involves an intramedullary skeletal kinetic distractor (ISKD) was developed specifically for dwarfs. An ISKD is a rod that is inserted into the leg and gradually extends in response to normal movements. Because the ISKD is inserted inside the leg, patients avoid scarring and risks of infection typically associated with external pins and wires.

The surgery, which costs up to 50 million won ($43,000), allows patients to gain between five and six centimeters in height. It takes up to two years to recover from the surgery and if there are complications, a patient might never again walk or run. Even after full recovery, physical sports are discouraged.

Yet the limb lengthening surgery is still viewed as an option by some Korean men looking to boost up their height. One thriving clinic, New Born Orthopedics in Sinwol-dong, western Seoul, said most of its patients undergoing surgery are motivated by appearance.

"Eight or nine out of 10 men undergoing surgery are doing so not because of deformities or disabilities, but because they want to become taller", a counselor at the clinic said. "The thing is that they aren't even extremely short. They are around 170 centimeters tall".

Surgically extending leg bones is certainly an extreme path, but the desire to become taller is a widespread phenomenon. For Jeong, the Air Force 1s with outsoles an inch thick and room for padded insoles were an easy, effective and safe solution.

"Back when I was young, I used two or three height increasers at the same time, but I don't do that anymore", he said. "You can't imagine how tiring it is".

Jeong said he was insecure about his short stature when he was in his 20s, but he now feels comfortable about his height and his use of padded insoles.

The most embarrassing moments were when I had to take off my shoes and sit on the ground when eating out with my friends and colleagues. I went to the bathroom first and pulled out all the height increasers so that no one would see that I used all these weird things", Jeong recalled.



"I'm not proud of my height increasers, but now I'm not ashamed of using them anymore because everyone talks about kinopi these days".

Kinopi, which translates to "height increasing", refers to shoes with padded insoles stitched in. A few types of kinopi shoes were manufactured in the '90s and early 2000s, but in recent years they have become common store items.

In the media, the shoes are often mentioned by vertically challenged comedians and boy band members as they poke fun at themselves.

Famous TV show host No Hong-chul often wears 15-centimeter heels on television. He eventually began selling this unique style of elevator shoes and numerous height-increasing insoles on his Web site.

"Shoes with moderate heels between three and five centimeters are the best-selling fashions, but some order extreme products inspired by No", said a customer service official from No's Web site.

Other celebrities like Rain and Jang Dong-gun, who are taller than 180 centimeters, also wear kinopi dress shoes.

And as demand has increased, supply has followed suit. Entrepreneurs Kwon Myeong-il and Lim Byeong-jo, who are both more diminutive than the average Korean man, launched their own online shopping malls dedicated to men shorter than 170 centimeters. Kwon said he always had a hard time finding clothes that fit while Lim said he was discouraged when he was forced to quit ballet because of his short stature.

Both shopping malls - Hobbit Town run by Lim and Short Men run by Kwon - now have 100,000 members and make about 20 billion won ($1.7 million) in annual sales. The two shopping malls offer fashion items from A to Z, but the most popular are elevator shoes and height-increasing insoles.

Kim Jong-kyung, another entrepreneur who sells elevator shoes online, said the market has grown significantly over the past few years. He started to sell shoes online in 2004.

"Half of them were ordinary shoes and half of them were elevator shoes, but I saw increasing demand for elevator shoes. I finally decided to sell only elevator shoes from 2006 onward", said Kim, who runs the online shopping mall Gudumaru.

"When I first started the business, just a couple of elevator shoes were available, which is starkly different from now. Sales soared remarkably around 2008 and the market has gotten a lot bigger.

"I believe the market still has high potential. Once you start to wear kinopi shoes, you will never come down".

Indeed, coming down may prove tough for Korean men, who live in a society in which height and appearance are viewed as success-making qualities.

A man surnamed Kim was turned down by a matchmaking company because his 158-centimeter stature is far shorter than that of the average Korean man. Humiliated, Kim filed a petition and the National Human Rights Commission of Korea recommended the matchmaking company revise its rules regarding height when accepting male members.

And even when short men like Kim are allowed to join matchmaking services, the companies say these people have fewer chances of winning over the hearts of their dates, even if they pay millions of won.

"You know, men these days are really tall and women prefer tall guys over shorties, so he will have fewer chances of going on dates with women even if he joins the club", said a counselor at a matchmaking company.

Many single women are looking for tall future spouses, according to a survey by matchmaking company Gayeon. The group conducted a survey in 2008 and asked 583 single women about the desirable height of their future husbands. Forty percent said they wanted their husbands to be between 180 and 185 centimeters, while 32 percent said 175-180 centimeters. Just 13 percent said 170-175 centimeters.

The average height of Korean men was 174 centimeters as of 2010, the tallest among Asian males. But many of them still seem to want more.

Psychology professor Hwang Sang-min at Yonsei University said one characteristic of Koreans makes them height-obsessed.

"Koreans tend to base their identities on their appearances. And they always want to catch up with others", Hwang said.

But is there a link between one's success and height? Research conducted by Anne Case and Christina Paxson, professors from Princeton University, found in 2008 that four inches of height was correlated with a 10 percent increase in income. Similar research was conducted in Korea by Park Gi-seong, a professor of economics at Sungshin Women's University, who researched 1,548 male employees who were in their 30s and 40s last year and found that hourly wage increased 15 percent per centimeter.

Whether the statistics are simply coincidence or causation rather than correlation, Korean men aren't taking a chance. Kinopi sales are feeling the benefits.



By Sung So-young [so@joongang.co.kr ]

Source : koreajoongangdaily.jo... ( English Korean ) via hancinema

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sunnycheonsa 27th-May-2012 06:59 pm (UTC)
i feel the same, i'm about 154 cm while i'm still pretty young (15), guys my age are about 180 cm or even 197 cm for some, and don't let me get started about girls...2 years younger than me and they're like 173 cm
sayufied 27th-May-2012 07:06 pm (UTC)
It depends on your growth spurt!! Don't worry about it, my friend was 156 till he reached 17 and grew to 180 SUDDENLY!!
You're still really young and height doesn't matter.
I'm 22 and I'm barely 5'0 ft. Mini skirts are full on long skirts on me lol!!
shiawaseiro 27th-May-2012 07:05 pm (UTC)
"Hobbit Town"?! I'm imagining little Korean Frodos
cc9095 27th-May-2012 07:10 pm (UTC)
I don't know whatever I want to say "WTF" or roll my eyes.
kiku_cha8_8 27th-May-2012 07:11 pm (UTC)
"The surgery, which costs up to 50 million won ($43,000), allows patients to gain between five and six centimeters in height. It takes up to two years to recover from the surgery and if there are complications, a patient might never again walk or run. Even after full recovery, physical sports are discouraged."

:|
sayufied 27th-May-2012 07:28 pm (UTC)
I know a girl who did that surgery :) ..

Fucked up shit, her knees were all bruised and it was horrendous to look at!
neitoperhonen 27th-May-2012 07:16 pm (UTC)
Reminds me how my ex-bf wore 1 inch insoles everytime I had heels on because he hated being much shorter than me and I don't like dating shorter men. But I didn't tell him to wear those, he just wore it himself. And yes, he was Korean and I'm very much Western and tall so there's always a problem when I wear heels :/
emeraldxdew 27th-May-2012 08:08 pm (UTC)
For a girl, it might be more acceptable to be short. But for guys... tall is the only option. My guy friends who are on the short side don't like being called 'cute' by girls; you might as well be comparing them to a cute dog. :/
sayufied 27th-May-2012 07:26 pm (UTC)
Excuse my mind, it's been in the gutter for way too long.
But I honestly thought it was about penis sizes lmao!
So embarrassed >////<


tha_x 27th-May-2012 08:08 pm (UTC)
I don't think Korean guys are the only ones concerned about their penis size
laceandskin 27th-May-2012 07:40 pm (UTC)
The title of this post is very deceiving. I was hoping to read about penis sizes in South Korea.
martha_sal 27th-May-2012 07:47 pm (UTC)
hahaha me too!

i was so disappointed when i saw that it was about height increasers.... >.
cast_no_shadow0 27th-May-2012 08:06 pm (UTC)
The surgery sounds horrible. I used to like taller guys until Kikwang and the rest of Beast made me appreciate short guys. Now it doesn't bother me. I perfectly happy stanning the shortest kpop group. Well I guess Teen Top is shorter, but they are younger and probably still growing.
modestgoddess79 27th-May-2012 08:14 pm (UTC)
Hobbit town for the win
kiwilovekiwi 27th-May-2012 08:19 pm (UTC)
Poor shorty oppars!!!:(
jcdhwg 27th-May-2012 08:20 pm (UTC)
I had my growth spurt when I was very young and was 180cm when I was 15.. I was so much taller than all I friends, I hated being so tall. Now I'm 22 and I love it, I ended up growing till 189cm.
funkaliciousss 28th-May-2012 02:35 am (UTC)
can you donate 10 cm to me plrease?
lovemail321 27th-May-2012 08:28 pm (UTC)
idk why all these men and women want to be taller because I'm 180 cm and it fucking sucks. I would give anything to be about 165 or 167.
haimazn 27th-May-2012 08:41 pm (UTC)
same I'm only 175 and in japan I feel huge....
goldynchickie 27th-May-2012 08:31 pm (UTC)
Awww. I wish appearances didn't matter as much as they do.
sayufied 27th-May-2012 09:01 pm (UTC)
This sfm!!
dazzlingdespair 27th-May-2012 08:37 pm (UTC)
I think it's really sad that guys go to such lengths. Unnecessary, too. I realize that Koreans love their damn plastic surgery, but there's a limit.
As for the insoles, I dunno. I understand it the reasoning behind it, but I don't think it's necessary either especially not for the average guy. I understand the desire and "need" for them more with celebrities because of the whole image thing.
Sometimes I'm stunned by how shallow Koreans can be, but being concerned about height to this extent? @_@ Then again, I personally have a weakness for short guys and really tall guys turn me off big time 'cause I'm freakin' weird.
dapo322 27th-May-2012 09:24 pm (UTC)
It's not just Korea. I heard about this surgery before, but it was about China. I think Lisa Ling did some story about it on the Oprah show a few years ago.
purring_feline 27th-May-2012 08:37 pm (UTC)
ICWUDT OP.

People risk not being able to walk for just a few extra cm? Come on, it's not like every Korean female out there is extremely tall either... I had to come in the kpop fandom to actualy hear that stuff like insoles exist. Sometimes, I don't get you Korea.
deerlike 27th-May-2012 09:41 pm (UTC)
iawtc - I had no idea that men could have such a complex over their height until I got into kpop and read about all these male idols wearing insoles.

Then again, I guess it's no different from female idols wearing stilettos everywhere.
angelynn_virus 27th-May-2012 08:44 pm (UTC)


so whoooot, short ppl. are awesome!
sorry Kim but talking about insoles I think of you bb
nykychan 27th-May-2012 08:57 pm (UTC)
+1!!
I agree with you, I think of JH when somewhere read about means wearing height increasers XD
And btw, I'm 25 year old an 158 cm. Care? Hell no! I love to being short :))
hyeena 27th-May-2012 08:57 pm (UTC)
korean men depend too much on their appearances. where's their CONFIDENCE, it's all about the attitude mang. people want to change what they've got - why not embrace it instead

but, this is korea after all i guess...

Edited at 2012-05-27 08:57 pm (UTC)
cmyesaito 27th-May-2012 09:18 pm (UTC)
i agree at the confidence part, much more important than height imo
laeryn 27th-May-2012 09:02 pm (UTC)
Uh, I'm around 162cm, which isn't exactly considered tall here, but probably not short either (for a girl) and I'm sooo damn happy about my height, tbh. I can wear heels without looking like Hagrid's lost daughter, and I can date short guys without making them feel inferior, lol.

That said, I think they take it too far. The insoles, I can understand, but the sugery is extreme and sounds crazy. Personally, I've never really cared about this. My ex boyfriend was like, 165cm. Being optimistic. We were about the same height. I would have never thought I'd date a short guy but when I met him I didn't really care about his height, tbh!

As shallow as we can be, we don't necessarily end up falling for the people we think we'll fall for, so it's a pity we sometimes put way too much enphasis in physical appearence.
heartflood 29th-May-2012 01:11 pm (UTC)
Hagrid's lost daughter, looooolo XD That's how I look in heels.
sobaek 27th-May-2012 09:08 pm (UTC)
It must suck to be a guy as short as 5"3.

I'd be lying if I was to say height doesn't matter. Because I prefer guys to be taller than me. I've dated guys that have been the same height (I'm 5"3 and one of my favourite ex boyfriends was the same height as me) so I'm not adverse to short guys completely, but we all have an 'ideal' and it's really common for girls to think a guy being taler is ideal. And it's shit. Because it shouldn't matter at all.
That said, I don't think it matters enough to get painful surgery that could risk your mobility for the rest of your life. Most have their ideals but are always open for exceptions, there is gonna be someone that likes you regardless of how tall you are or not.
Though this isn't about just being attractive as a mate, it's also about male socialisations. The biggest and strongest and most sexually potent are alpha and while we might be out of the animal kingdom I honestly think this is just a built-in foundation to how men relate to each other. It's why short guys will have it hard. They are likely to be bullied, preyed on and belittled.

It's shit. I really wish they'd address this culture of casually getting surgery from the minor to the weird and risky just for the sake of appearance. It's the product of a really negative culture around body image and it is bad for everyone.
ayako_nya 27th-May-2012 09:21 pm (UTC)
Personally, I like shorter guys, because I'm 18 and 150 cm and I don't like the height difference between me and a guy to be like a foot or more -_-; Even wearing heels I'm still shorter than more 'short' guys anyway, but I've learned to I've with it since I haven't grown like 4 years so I doubt I will now.

deerlike 27th-May-2012 09:44 pm (UTC)
Yeah, at 5'1", I'm still shorter than "short" guys (and I rarely wear heels), so height isn't that much of an issue to me... but I would be lying if I didn't admit to fawning over some tall guys on occasion. ;; Still, I try not to make it this criteria for my ideal guy.

Edited at 2012-05-27 09:44 pm (UTC)
izabera 27th-May-2012 09:31 pm (UTC)
I regularly see couples in the street where the girl is much taller than the guy. I dated a guy who was almost 10 cm shorter than me.
I don't see the big deal tbh. So glad I don't live in a country where people feel pressured to alter their appearance to meet impossible standards.
johnnyquest89 27th-May-2012 09:38 pm (UTC)
t_domination 27th-May-2012 11:11 pm (UTC)
this songgggggg +111
sawyer_k8 27th-May-2012 09:40 pm (UTC)
Its funny because getting into Kpop and Kdramas has made me not care about whether a guy is tall or not. I used to say I would never date a guy shorter than me (I'm 5'6) but now I'm in love with this Jrock star named Ruki (i know he's not Korean) and he is only 5'3. Getting into Asian music and entertainment has helped me truly appreciate the expression "good things come in small packages" lol. I feel bad for these men in S. Korea because there are plenty of women who (like me) don't care about height and are just looking for a good, honest, attractive man.
lovemail321 28th-May-2012 02:26 am (UTC)
Ruki = leader of the hobbit army.

I was shocked when I found out his height because he looks so much taller on TV.
exo_cath 27th-May-2012 09:53 pm (UTC)
I'm 14 (girl) and about 155cm, idek if that is short or tall o.o
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