Censorship strikes again! Korean music videos required to be pre-reviewed
7:21 pm - 07/03/2012
New Regulation That Might Shake Up K-Pop World: Music Videos Require Review Before Online Releases
News broke out about new regulations set by the Korea Media Rating Board (Hereafter, KMRB) that has the potential to shake up the K-Pop world.
Basically, in the past if a music video was too explicit or racy and did not get any airtime on a broadcast channel, the music video could still be put up on YouTube and be used for marketing and promotional purposes.
However, beginning on August 18 all of that is about to change.
In the past, if a music video was posted online without receiving any kind of money, it was excluded from being reviewed by the KMRB. However, from August 18 the music video must receive an “OK” from the KMRB in order to be posted online.
The clip will now require to be labeled with “For the general public,” “For people over 12 and 15 years old,” “Not Suitable for Teenagers,” and “Restricted Viewing.” (Videos that were already reviewed by a broadcasting company will not be under this new regulation.)
Currently, there are no specific guidelines as to what websites will be covered by this new regulation. (Will it include teasers, YouTube clips, Google Video, and etc.)
It looks as though entertainment agencies will have a headache with regards to marketing and promotions. Although it might not be as problematic for non-Korean websites but the problem with most Korean websites is the fact that to watch material that is meant for adults aged 19 and over, you are required to type in your registration number. (In South Korea, everyone has a registration number and this is required to sign up for websites and also access certain material.)
Source: Soompi
News broke out about new regulations set by the Korea Media Rating Board (Hereafter, KMRB) that has the potential to shake up the K-Pop world.
Basically, in the past if a music video was too explicit or racy and did not get any airtime on a broadcast channel, the music video could still be put up on YouTube and be used for marketing and promotional purposes.
However, beginning on August 18 all of that is about to change.
In the past, if a music video was posted online without receiving any kind of money, it was excluded from being reviewed by the KMRB. However, from August 18 the music video must receive an “OK” from the KMRB in order to be posted online.
The clip will now require to be labeled with “For the general public,” “For people over 12 and 15 years old,” “Not Suitable for Teenagers,” and “Restricted Viewing.” (Videos that were already reviewed by a broadcasting company will not be under this new regulation.)
Currently, there are no specific guidelines as to what websites will be covered by this new regulation. (Will it include teasers, YouTube clips, Google Video, and etc.)
It looks as though entertainment agencies will have a headache with regards to marketing and promotions. Although it might not be as problematic for non-Korean websites but the problem with most Korean websites is the fact that to watch material that is meant for adults aged 19 and over, you are required to type in your registration number. (In South Korea, everyone has a registration number and this is required to sign up for websites and also access certain material.)
Source: Soompi
Also, where would they draw the line between a music video made by a big company like SM, a more independent/lesser known one, and an amateur-made mv for a high school project? Is this limited to MVs made and uploaded in Korea? Then what if it's produced in another country hand happens to "feature" the artist? Well my point is, do they even have time to screen everything?
...are you on tumblr
they could however block the unapproved vids and not let it be shown to Korea while the whole world can...?
this "OK" kind of thing would only work for GOMTV,Naver and the likes tbh.
(Will it include teasers, YouTube clips, Google Video, and etc.)
Google video... I see you journalist not doing your research
this probably has something to do with that manual thing for how to promote hallyu.
:o\
Seriously now...?
In other words, if you want your MV to be aired you have to sing about rainbows and unicorn with background filled with flowers? Well that's boring and not going to sell.
I also wonder if MV directors will get read of super short shorts and skirts and lyrics like "you are inside me/ you came in so deep" LOL
Edited at 2012-07-03 07:55 pm (UTC)
Although there are MV that I think should be banned, just because they are soooo tasteless lol
This is a bit over-reaching Korea. No one is going to think you are pure and innocent even if you ban all the "racy" videos.
hyuna's solo career is screwed.
fuck you
entertainment agencies have many other problems which should be solved first, and this is a priority?
really?
and what about music videos done by schools for projects? will they have to be checked and rated as well?
but most of all... why am I even surprised?
On a more serious tip, though, this is a completely screwed up idea that's bound to fail and alienate the people that it's intended to "protect".
but that gif mmmm.
time to bow to this flawless country south korea is trying to emulate