3:31 pm - 09/08/2012

Hollister Models Make Racist Comments & Facial Expressions



Netizens have reacted strongly to what has been interpreted as offensive pictures and remarks from models at the opening of the first Hollister clothing store in South Korea.

Images of models making “squinty eyes” faces, flipping their middle finger to photographers, and mocking Asian pronunciation of English appeared on their Twitter accounts. Major Korean newspapers covered the scandal, as online comments called for a boycott and promised to return clothing they had bought. Other netizens have tracked down the models’ personal details and published them online.

Foreign models visiting Korea to advertise the opening of an American clothing company have taken pictures that make fun of Asians and started a controversy about racial discrimination.

On August 30, famous American clothing brand Hollister brought in four foreign models to attend the opening of their first Korean store at the Yeouido location, where they took photos with customers. The event, which lasted until September 2nd, is part of Hollister’s distinct marketing campaign whenever it opens a new store. Customers are able to take photos with the models, all of them robust foreign men dressed like lifeguards, wearing nothing on their chests but whistles.

The four-day event has been overshadowed by an unexpected controversy.




One of the models who attended the opening posted a picture to his twitter (@vin_****) of himself taken in front of Gyeongbokkung Palace with his eyes squinted closed and his lips open. Netizens who saw the photo pointed out how it was making fun of Asians with “squinty eyes”. Another model from the same Hollister event posted similar photos to his Twitter account.

One Twitter user who seems to have worked with the Hollister model before commented on his photo, “please look at how many Asians liked that picture… impressive.” The problem lies in the fact that the original poster of the photo replied with another comment making fun of Asians. The model mocked Asians’ typical English pronunciation, saying, “Hahahaha they ruhhvvvv itttt!”



Yet another model has also been involved in a scandal. The third model was captured exposing his middle finger in an insulting gesture during photos. Furthermore, the same model was photographed in poses that mocked Asians during his visit to Hong Kong which took place before he came to South Korea.



Having heard about the issue through social media, Korean netizens are showing their displeasure. One comment online read “I feel like we must at the very least start a boycott of Hollister. How deep is their discrimination against Asians if they have no problem taking such pictures and uploading them to social media for a laugh?” Another netizen stated with dismay, “I’ve got to go and return the clothes that I bought.” Other users online were so enraged that they sought out the online profiles for the first Hollister model and posted the personal information online.



Netizen Commnets (from Daum):

청년폭도맹진가:
Foreign bastards with no history come into a country with 5000 years of history, don’t learn anything and act like slobs. Yankee spawn who go to British historical sites and piss everywhere. They even come to our country, savage whitey saekki. Grovelers in our country need to stop and get some self-respect


깜냥:
There was a report about this a few days ago, right? In some store the models took off their shirts and took pictures with women? It was such a pathetic sight to see those women giggling and hanging on the models


로맨티스트:
Pathetic Korean women who liked these bastards and couldn’t keep their mouths shut, just had to post the photos online for people to see~ I think I know what you [implying the models] would have been thinking if those people were taking pictures with you


asdf:
People talk about how Hollister’s mother company Abercombie also discriminates against Asians and they have been in a ton of lawsuits, I can’t help but laugh as watching Asians give their money to such a brand.


제트의세상:
That should be the end for American clothes brand “Hollister” ke ke ke“…Hollister opened its first domestic store on August 30 in the Yeouido IFC Mall. In honor of the opening, Hollister prepared an unusual event. Men who had taken off their shirts and wore just a whistle and shorts in the outfit of a lifeguard were available for taking pictures. This event went on until September 2…” I heard that there was a huge line of Korean women who wanted to get their picture with those guys? Ke ke ke ke


청년폭도맹진가:
Those beanpaste girls who salivate every time they see a whitey are so embarrassing


핵폭탄:
White saekki who smell like fat


marine:
Does anyone know which store this was??? It’s not the fault of the clothing company but it seems like we should react somehow, maybe starting a boycott so that the company can demand compensation from the models…


이엘:
Hollister is a subsidiary of Abercrombie and it opened a store in Yeouido… in any event, as a Korean I feel really offended… those people who stood in a line hundreds of meters long, they can’t say anything bad about the company just because it is Western


사랑하는 사람
Go and return everything you bought… say it is because of those saekki models


lki:
Rats, they look like Lee Myung-Bak


THE ONE 05:
We’ve got to kick people like that out… Anyway Americans are really ignorant and there are a lot of knuckle-draggers among them. nice outsides but their heads are empty


EZK:
I knew something like this would happen. Something changed after the passing of the Korea-US and Korea-Europe FTA… Our country got no benefits and is now just drowning in scandals. Next we have people acting sexy in the streets and calling that marketing… The Naju incident is also the result of not having a pure society… Our nation has to turn away from being motivated by sex and money, first we should put a stop to all of Hollister’s business in the country and arrest their representative under the sexual assault law.


곰삼백마리:
What, were they on drugs?


하늘한을:
Beanpaste girls wouldn’t even care about behavior like this.


솔봉이
I don’t think it would be such a bad idea for Hollister to release the real names…


melodi:
Westerners? They seem more like Cro-magnons… just because they look impressive doesn’t mean they are pretty… Personally I think Asians are prettier…


하늘나그네:
Bunch of cheating monkeys, Yankee saekki!



 
wtf, y'all are grade a assholes.

Sources: KoreaBang & Daum
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mjspice 8th-Sep-2012 07:46 pm (UTC)
Wow I can't even...douchebags.
haimazn 8th-Sep-2012 07:49 pm (UTC)
i don't know which to be smh-ing at, the comments or the models.
jacky_snoopy 8th-Sep-2012 07:54 pm (UTC)
both -_-

Love you icon btw :3
burger 8th-Sep-2012 07:49 pm (UTC)
Another netizen stated with dismay, “I’ve got to go and return the clothes that I bought.”
lol

seriously though rme at these trainwrecks of human beings
shanny_w 8th-Sep-2012 07:49 pm (UTC)
oh, look at this cool kid bein cool. i wonder if he'll tweet out a half assed apology anytime soon.
annieraincloud 8th-Sep-2012 07:50 pm (UTC)
Some of those comments...it's not good to react to racism with racism #

Those models are hella stupid =__=

hisjulliet 8th-Sep-2012 08:00 pm (UTC)
You can't be racist towards white people
turtles_tszx 8th-Sep-2012 07:51 pm (UTC)
Only one sensible comments from the netizen, it was douche move by the models but the netizen is no better with racist comment and calling women pathetic.
charlieu 9th-Sep-2012 04:08 am (UTC)
I don't get why people post netizen comments as if it represent the whole country. People say dumb things all the time online and reporting it just derails it from the main issue and point of the article.
xoxlizzi3xox 8th-Sep-2012 07:52 pm (UTC)
what does saekki mean??

lol at "Beanpaste girls wouldn’t even care about behavior like this."

honestly at least they called him out on it
iznanassi 8th-Sep-2012 07:54 pm (UTC)
I think it's like bitch/bastard/ass, that type of thing.
caskers 8th-Sep-2012 07:52 pm (UTC)
"Those beanpaste girls who salivate every time they see a whitey are so embarrassing"

Beanpaste girls? can someone explain what it means ?

Edited at 2012-09-08 07:54 pm (UTC)
tokidoki88 8th-Sep-2012 08:03 pm (UTC)
"...“bean paste stew girl”, which is a literal translation of the Korean term ‘된장녀.’ The idea is that there are certain women who would rather spend 3,000 won (a bit less than $3 American dollars) on a cheap cafeteria meal of bean paste stew all month long, living pretty minimally and frugally at home, and otherwise saving her money, but then buying an $800 Louis Vuitton purse.

What’s interesting in this image is the fact that the woman isn’t jobless or mooching off of others usually, but rather the criticism seems to lie in her apparently warped priorities, her vanity, her lack of a clear idea of what’s “really important.” Even the term itself is a point of controversy, as many women think of it as extremely sexist that such a word is being used as a kind of social disciplining, pointing at certain behavior or certain girls as “bad.”

On the one hand, you have a woman making money, enjoying sexual freedom, being finicky about her dating partners, buying her own stuff. It’s Destiny Child’s “Independent Woman” all rolled up in a term. On the other, however, is an image that seems to frighten many men here, especially in a society that has always kept women tied to very strict and limited social roles, and sexual freedom, unapologetic consumerism, and being a woman who doesn’t have to depend on a man is a scary prospect in Korea."

source: http://www.feetmanseoul.com/
johnnyquest89 8th-Sep-2012 07:52 pm (UTC)
well that sucks.... Other than the pictures though the tweets seem like the usual ABCDKJetcpop fan comments. Even I'm guilty of the like, made me think a bit more on what I'm doin.
iznanassi 8th-Sep-2012 07:53 pm (UTC)
What's a beanpaste girl exactly?

sisterjune 8th-Sep-2012 10:36 pm (UTC)
look upthread someone answered that question already.
diplodorkus 8th-Sep-2012 07:54 pm (UTC)
Definitely not condoning what the models have done, but to retaliate with racism is no better. Smh.

Waiting for the day when kids will be taught in schools to approach racial/gender/etc issues in a much more tactful and sensitive way so that there are no more misunderstandings (I know, gonna be waiting a while).

But seriously, why would you send staff out to a country and not educate them on how to behave, even if they should already know it? The first thing I would do is try and grab a crash-course in cultural behaviour and etiquette before I flew out :|
annieraincloud 8th-Sep-2012 08:01 pm (UTC)
This wasn't due to a lack of cultural behaviour and etiquette though, it's just racist. Not being racist and being treated the way you want to be treated was taught at my school when I was younger ~ :-).
hisjulliet 8th-Sep-2012 07:57 pm (UTC)
fucking pricks

ot but kinda not. This idiot replied to me on my online class dashboard saying that he doesn't believe whites have better opportunities of sucess in the U.S compared to people of minority groups. He then criticized me of not "proving facts"(like my opinion for this class is really ~*serious bueness and is official*~)

I am fucking fuming right now. GOD and this class is a fucking multicultural studies class. Like why the fuck are you even taking it if you apparently don't believe in White Privilage.
45s 8th-Sep-2012 08:20 pm (UTC)
i'd be too. it's frustrating as hell that white people continually think that POC getting the same opportunities that they've been denied throughout history is like, some plot to ruin white people.

when like, POC on the whole in the US are still go to shitty schools, live in shitty neighborhoods, and still are shot dead by cops every 36 hours.

yeah, we TOTALLY have it made! hahaha
aeries_amethyst 8th-Sep-2012 08:00 pm (UTC)
Although what the models did was completely tasteless, racist and unnecessary...Those comments by netizens are hardly any better -.-

I'm not even sure who to side-eye more honestly >.>
turtles_tszx 8th-Sep-2012 08:03 pm (UTC)
mte, it's like pot calling kettle black. Side eyeing the netizen not only for the racism comment but also on how they calling women pathetic. I guess we're not allowed to ogle at semi nude good looking person without being looked down upon.
45s 8th-Sep-2012 08:00 pm (UTC)
one of the few times netizen comments are destroying me.

white privilege is going to model for a foreign country, making fun of the people there, and thinking you did nothing wrong bc 'some asians liked it'. i do not get these people or how they manage to shower (if they do) without drowning. ugh. fucking catapult these bros into the sun.

here's hoping their agency black-listed them and took them off their page. anyone know what agency either works for?
bolingi_aii 8th-Sep-2012 08:32 pm (UTC)
r o f l
blkjck 8th-Sep-2012 08:00 pm (UTC)
netizens go in
myharu 8th-Sep-2012 08:04 pm (UTC)
I love your dp ^^
ashiva 8th-Sep-2012 08:06 pm (UTC)
racist models vs. racist netizens
shanny_w 8th-Sep-2012 08:08 pm (UTC)
no one wins
reelrecnizereel 8th-Sep-2012 08:06 pm (UTC)
I don't if I am jaded or desensitized but that's just what those people do and it's so rampant these days I really don't care enough to befriend I them or educate them, they can dig their own grave for all I care. 2012 is crazy though, I thought Asia worshiped white folk and all that they do- I guess not?

what does "saekki" mean?

"Westerners? They seem more like Cro-magnons… just because they look impressive doesn’t mean they are pretty" DEAD XD
kanbinayume 8th-Sep-2012 08:32 pm (UTC)
Saekki is a way of saying bastard/ass
unlickdbearwhlp 8th-Sep-2012 08:07 pm (UTC)
They're hiring 'round my way. I crossed them off the list immediately; since I'm not white, I figured there was no point in trying. Abercrombie, and Urban Outfitters too. All wanted applications submitted in person.
annhh 8th-Sep-2012 09:18 pm (UTC)
In person? As in hand it in? That doesn't necessarily mean anything, don't give up

I don't get hired because of my resume and better people than me apparently
tokidoki88 8th-Sep-2012 08:14 pm (UTC)
I have totally off topic and considering this post probably an insensitive question, but maybe someone will help since I don't know much about lj yet:

I have two messages in my lj box that I got almost 20 houres ago saying:
(You are not authorized to view this comment).

What is this sorcery? Why would someone send me a reply that I can not see? Is there any way to check the content or at least the author of those comments?

Edited at 2012-09-08 08:15 pm (UTC)
weerainbow 8th-Sep-2012 09:13 pm (UTC)
I'd say someone probably replied to a comment you made in a post that has been made friends-only after you commented. Once that happens then unless you are friends with the person who made the post you won't be able to view the replies etc. I think if the reply to your comment is made before the post is made friends-only then you will receive a notification but if you don't read it in time you will end up with the message you got instead of the person's reply.
Hope that helps?
45s 8th-Sep-2012 08:27 pm (UTC)
MTE
hi bb :-D
chanqsun how low can you be...?8th-Sep-2012 08:25 pm (UTC)
bitches..... -.-

edit; just read the comments and damn neitzens......

what is with people these days? AND I MEAN EVERY RACE :/

Edited at 2012-09-08 08:28 pm (UTC)
ghosts_before 8th-Sep-2012 08:26 pm (UTC)
So basically the Netizens have chosen to battle racism with prejudice. Because that will solve everything. ;;-_-
bolingi_aii 8th-Sep-2012 08:30 pm (UTC)
if white people learned how to operate their white privilege in a way that wasn't disrespectful or harmful to POCs, we wouldn't be having this problem in the first place.
kanbinayume 8th-Sep-2012 08:31 pm (UTC)
Hollister should be boycotted if not solely for the face that their clothes and stores are gross.
soft_daisy 10th-Sep-2012 03:09 am (UTC)
lmao, i agree. i can respect that some people like it, but will never understand the hype over the models of the clothes and stores.
cotxpaxi 8th-Sep-2012 08:32 pm (UTC)
ahahahahahaha fucking korea going ham over hollister for ages. they finally get a store and this shit happens. ahahahahhaha
asnindie 8th-Sep-2012 08:34 pm (UTC)
I can't be bothered with this right now, I just spent my afternoon fuming at a homophobe so all I'm gonna say is that the comments would go straight to degrading comments about white people as a whole, and shit being thrown at Korean women, like Korean men don't fucking fawn over airhead White models.

The model is an ignorant asshat. And the other is being paid is he not, sticking out his middle finger, incredibly unprofessional and shameful behaviour.

Edited at 2012-09-08 08:45 pm (UTC)
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