Why is Korean entertainment scene flooded with audition programs?

The Korean entertainment scene is experiencing a boom in audition programs.

Following the smash success of programs like "Superstar K" (2009-16), "K-Pop Star" (2011-17), "Produce 101" (2016-19) and "Miss Trot" (2019-2021) ― which not only scored impressive viewership ratings but also propelled numerous aspiring singers and lesser-known celebrities to stardom ― more producers are devoting themselves to creating similar shows.

Next month, local broadcaster SBS is set to launch "LOUD" in cooperation with JYP Entertainment founder-producer Park Jin-young and PSY, the "Gangnam Style" (2012) star and head of K-pop agency P NATION. MBC will also air a new audition program in November with producer Han Dong-chul, who was behind the success of "Produce 101." Mnet's "Girls Planet 999" is in the pipeline later this year auditioning aspiring female singers.

There's a reason why viewers love audition programs. They can take part in the nail-biting competition through voting and support their favorite contenders. Many people also believe these programs are impartial, because the contestants have to rely on only their musical talents to compete with each other. On top of that, they are often captivated by the stories of the contenders, most of whom have experienced twists and turns in their lives to pursue music careers.

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source: The Korea Times

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source: The Swoon