YG Entertainment‘s Yang Hyun Suk explained why Epik High has two title songs.
The hip hop trio recently made their long awaited return with the release of their 7th album ‘99‘, and released the two music videos to “Don’t Hate Me” and “UP“.
Yang Hyun Suk revealed, “The reason why Epik High’s 7th album has two title songs is because Epik High wanted to make “Don’t Hate Me” their title song and I wanted to make “UP” featuring 2NE1‘s Park Bom as their title song. It’s true we had a sort of a conflict while we were working on the album. But YG puts the artists’ opinions above anything else, so I decided to go with double title songs that would be a win-win for the both of us.”
Because they have two title songs, Epik High will have to do double the promotions and activities that they would have compared to having just one title song. Yang Hyun Suk said, “There’s some stresses involved logistically and it’s difficult to have double the amount of promotions, but it’s to support good music and work with a good artist, so I’m looking forward to it. I’m also looking forward to which song is going to rank higher on the charts.”
The reason Epik High chose “Don’t Hate Me” as their title song was to tell the story of their own hardships and also to thank their fans for staying with them through the hard times. The reason Yang Hyun Suk picked “UP” was because he wanted Epik High to rise from their hardships and rise up. Also, “UP” has a strong hip hop sound, so he predicted a lively performance.
Which track do you prefer, “Don’t Hate Me” or “Up”?