The ‘2012 Barbie the Dream Closet‘ held its first event on October 18th.
The ‘Barbie the Dream Closet‘ campaign is run by Mattel, and have opened shows in the United States, Canada, Australia, and Asia. The campaign has run in Korea since 2010, and puts forward Barbie as something ‘more than a doll’ that gives dream to children, acting as a style icon and culture muse to women.
The event also awards a pair of celebrities with a ‘Barbie & Ken Award‘, where a female and male celebrity are selected, and a Barbie and Ken doll is created to specifically match their outfit. In 2010, Hwang Jung Eum and Kim Bum were chosen, and in 2011, UEE and Song Joong Ki were named Barbie and Ken.
This year, Girls’ Generation‘s Jessica and TVXQ‘s Yunho were given the honor, receiving the dolls that looked just like them.