On October 29th, SHINee attended a promotional event for Etude House in Hong Kong.
The members are currently in Hong Kong for their ‘SHINee World II‘ concert which was held on October 27th. During their stay in Hong Kong, they attended an event for Etude House and met with reporters. However, it seems that communication between the translator, SHINee and the reporters were not as smooth as everyone could have hoped to be, and SHINee ended up having to leave abruptly to a booing crowd. Footage of this incident was recently uploaded online and is becoming a hot topic. Many of the viewers thought that it was very rude and unprofessional for the reporters to boo SHINee.