1:37 am - 12/20/2012

T-ara turns down alcohol cf but gets on board with Pachinko ad

Girl group T-ara is said to have turned down an endorsement deal with an alcohol brand, a coveted commercial deal in the entertainment industry.

Aside from Ahreum, T-ara’s youngest member (with the exception of Dani, who will join the group later), all of the members of T-ara are legally adults in Korea. However, as a big girl group in Korea, T-ara has apparently turned down this offer.

Their agency Core Contents Media stated, “We believed that having the girls appear in an alcohol-related commercial is not fitting, for the dancing, singing, fashion, and actions of idol stars are highly mimicked by the teenagers of Korea, and thus, we have turned down the offer.

They further added, “[T-ara] will not be appearing in commercials that condone drinking culture to teenagers in the future as well.”

Source: Newsen via Nate + allkpop

An advertisement for Japanese game machines, or Pachinko, has recently been circulating the Korean web, featuring girl group T-ara as the endorsement model, which has caused a bit of a stir online, especially with Core Contents Media‘s latest statement on turning down alcohol endorsement deals to serve as good role models for teenagers.

On December 19th, a post called “T-ara’s Pachinko Ad” surfaced, attracting many comments and much attention from netizens through both SNS and online communities, on the belief that by doing the advertisement, the girls are endorsing gambling. Although the game’s object itself isn’t to gamble, the machines are widely used in Japan for gambling purposes, so some felt that by the girls endorsing the game machine, they were also endorsing gambling.

Wit Core Contents Media releasing a comment about turning down an alcohol related commercial deal in hopes of becoming better role models for children and teenagers, who look up to idols and mimic their behavior, this advertisement has struck netizens as hypocritical.

Core Contents Media has responded, “While they did do the Pachinko advertisement, it is not for gambling. Well-known actors like Song Seung Hun and Bae Yong Joon have done Pachinko ads, as well as KARA.

So are they being hypocritical or are netizens being unfair? What are your thoughts?

Source: Sports Chosun, Herald Economics via Nate eToday + allkpop


asnindie 20th-Dec-2012 05:43 am (UTC)
Mentioning Kara again CCM. And we all see the shade you threw at Hyuna, Hyorin and Hara.

Edited at 2012-12-20 05:46 am (UTC)
oystersauce87 20th-Dec-2012 05:47 am (UTC)
What did they say about the 3 girls?
b1gay4 20th-Dec-2012 05:54 am (UTC)
dani should tighten some loose bolts and leave the company while she still has time to finish middle school
goshipgurl 20th-Dec-2012 07:53 am (UTC)
eishastan 20th-Dec-2012 06:47 am (UTC)
Why do they keep telling us about the offers they reject? first that concert tour and now an endorsement deal.. sounds like bullshit to me, and coming from CCM i need receipts to believe anything they say.

And they need to stop throwing shade at other idols especially Kara.
lysblack 20th-Dec-2012 10:06 am (UTC)
because that's the only way they can get 'positive' news now, when the company makes up some endorsement or whatever, that they of course rejected.

i swear they are the only company i can think of that keeps bringing up that they reject 5644456445 offers.
epona 20th-Dec-2012 07:33 am (UTC)
lol please they never got an offer for an ~alcohol related commercial~
mad_nux 20th-Dec-2012 09:25 am (UTC)
lol stfu ccm
lysblack 20th-Dec-2012 10:04 am (UTC)
lmao CCM and KKS are my fav comedians!
fancifury 20th-Dec-2012 02:58 pm (UTC)
i don't see the problem.
rylee900 20th-Dec-2012 07:18 pm (UTC)
That's because there isn't one lbr
sadistic_dance 20th-Dec-2012 05:50 pm (UTC)
Y'all so mad all the time.
yasmine2009 20th-Dec-2012 06:46 pm (UTC)
I'm lost. What's the big deal? Why is everyone complaining so much in the comments? O.o
rylee900 20th-Dec-2012 07:18 pm (UTC)
I wish ccm would stop :(
srybutno 20th-Dec-2012 10:32 pm (UTC)
lol at this piece of shit mentioning kara again and they never did a pachinko commercial ffs
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