11:53 pm - 01/20/2013

so, turns out SPIN digs 24/7

K-Pop Goes Kountry in 2YOON's Marvelously Faux '24/7' Video

HyunA's former 4minute bandmates take on the twang

by Marc Hogan

Taylor Swift must be kicking herself right now. Good thing she probably isn't wearing cowboy boots. Though the country-aligned singer-songwriter's 2012 was her year of going fully pop, she missed out on the opportunity to treat her former genre's real-Amurika imagery as the Disneyland fantasy that it can be.

As ONTD points out, Korean pop singers 2YOON have grabbed the money Swift left on the table, and the resulting "24/7" video is as giddily irresistible as you'd hope. The group is made up of Gayoon and Jiyoon from 4minute, whose HyunaA scored one of SPIN's 21 Greatest K-Pop Songs of All-Time. The song is characteristically hyper-melodic, electronic-based K-Pop (lots of "to the left, to the right"), but it has what sounds like a banjo, and the video is set at "Dream Village," which looks to be a theme park of country-Western clichés.

The frisson of joy here comes from the wonderfully entertaining ways the video makers get familiar tropes "wrong," from the skinny-jeaned farmhand to the cowboy wearing a metal ear-to-noise chain and bright-orange wifebeater. And, of course, the choreography! When all the instruments drop out for a melismatic vocal "whoa-oh-ooooh," we're certainly not in Kansas anymore.

It's all proof of what fans have known since at least Patsy Cline: Country can go pop without ceasing to be "country." As Magnetic Fields, another outsider to the genre, once crooned, "Your papa was a rodeo, too."

source: SPIN
flumes 21st-Jan-2013 04:25 am (UTC)
wow tbh if they were to like a kpop song that wasn't that great to terrible (24/7 is not terrible) at least it's this and not something else!!!

lmfao at them referencing that ontd post
markthatcoin 21st-Jan-2013 04:39 am (UTC)
"as ontd points out"? iirc Taylor Swift was not mentioned in those comments, nor were the words "giddy" or "irresistible", i'm not sure why exactly the reference was used......
flumes 21st-Jan-2013 04:43 am (UTC)
yea lol i was in it and never saw it. beyonce was...in the title. but spin is spin so
girlsday 21st-Jan-2013 04:26 am (UTC)
professional reviews across the board have been awesome for the mini. especially korean ones.

SPIN needs to get educated on their 4minute info though. solo promos =/= leaving the group
adorkableninja 21st-Jan-2013 04:28 am (UTC)
I'm not even a fan of 4minute but I like 24/7 and I find it even more enjoyable than other 4minute's songs + Hyuna's.
I also like the songs in the album. I hope 2Yoon do well in this promo.
sweetcherrytree 21st-Jan-2013 04:34 am (UTC)
i like it and i'm glad they're finally getting the chance to do some solo stuff.
markthatcoin 21st-Jan-2013 04:36 am (UTC)
y is this mentioning ontd and Taylor Swift in the same breath

i like this album and this song but i can't......
gypsy_sonata 21st-Jan-2013 04:53 am (UTC)
did Spin even go through that ONTD post? they probably just looked at what the OP wrote.
konichiwacobra 21st-Jan-2013 04:58 am (UTC)
I'm like the only person who wasn't feeling this at all apparently. I liked why not...and that was it. oh well. on to the next comeback.
floptbh 21st-Jan-2013 05:39 am (UTC)
i think the song is weird tbh
kiiddkarma 21st-Jan-2013 07:25 am (UTC)
I agree
cherrypop 21st-Jan-2013 08:09 am (UTC)
Most people didn't like it actually. So you're in the majority.
ideservestars 21st-Jan-2013 05:37 am (UTC)
floptbh 21st-Jan-2013 05:38 am (UTC)
HyunA's former 4minute bandmates take on the twang

dirtybeauty 21st-Jan-2013 07:17 am (UTC)
odd_fish_stick 21st-Jan-2013 07:27 am (UTC)
well, at least a western writer noticed organically without being bombarded with a press kit...
___varying 21st-Jan-2013 08:34 am (UTC)
Erm so is this like the SNSD thing

'frisson of joy' hahaha
sub_divided 21st-Jan-2013 09:35 am (UTC)
Why this song, SPIN? Why not GLAM or the insane piano ballad/hard rap fusion further down in the post queue? Do you like country-pop that much? If you do like country-pop, why in the world would you say that Taylor Swift should ironically appropriate the markers of her own genre for the hipsters? Is Cube paying you to write this stuff?
markovnikov 21st-Jan-2013 02:12 pm (UTC)
shanny_w 22nd-Jan-2013 05:34 am (UTC)
soramai 21st-Jan-2013 07:04 pm (UTC)
lol, ONTD
reminisce__ 22nd-Jan-2013 03:02 am (UTC)
SPIN is rapidly losing its credibility with all of this. These magazines are so worthless now...
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