As the "wholesome girl makeup" of f(x)'s Sulli, who has most recently been selected as Etude House's model, became a topic of interest the related product is gaining much popularity and receiving attention.
The Baby Choux Base from the Sweet Recipe Makeup Collection which Etude House has most recently launched was noticed as the product used in Sulli's self makeup video, a topic of interest among netizens, and set a record when the 100,000 unit stock sold out.
Baby Choux Base is a product which includes only the positive qualities of makeup base and primer and simultaneously helps correct skin tone and clears the skin's complexion.
According to Etude House, this product creates a complexion that is dewy within yet soft and smooth on the surface, and the silky control powder controls sebum to maintain a soft and smooth complexion without oiliness or shine for a long period of time.
In addition, if one selects and uses the hue that suits one's personal skin tone between the three hues of mint, pink, and peach, a natural but smooth porcelain-like makeup look is achieved.
In particular, as the Baby Choux Base became known as the product that Sulli used when she most recently appeared on a beauty program and showed a makeup look that was natural like a makeup-free face yet cleanly corrected of blemishes and skin tone, consumers who are seeking the product are continuing to make inquiries even after it became out of stock.
An affiliated representative of Etude House expressed, "As Sulli's self makeup secret method rose on the real-time search rankings on portal sites and gained popularity, the interest from customers in the Baby Choux Base, which became known as Sulli's makeup secret, is explosive," and "As a product that can correct skin tone and complexion with a natural look like that of Sulli, who produced a makeup look with a wholesome girl feel, the sales increased more and more through the word of mouth of customers and we are planning to enter into additional production."
Source: Hankooki via Naver & etudeblog @ Youtube