Fans who wanted to watch music videos of Cube Entertainment’s artists (4minute, G.NA..etc) on March 24 found themselves in front of a black Youtube player.
The music videos uploaded on the artists’ official Youtube channels were blocked by Universal Music Group in the U.S and the U.K before being unavailable worldwide soon after.
The reason why Cube Entertainment was the only Korean entertainment agency to be hit by what is now known as a “glitch” is because Universal Music Group is under contract with the agency and is in charge of distributing its artists’ music and content.
K-Pop fans who asked for explanations vented their frustration on social networks Tumblr and Twitter with hashtags such as #giveuskpop and #umg.
Some of them speculated that it was an attempt by Universal Music Group to “keep K-Pop in Korea only.”
Universal Music Group posted on the matter, “Glitch at YouTube blocking videos. We’re doing all we can to get them back online.”
Cube Entertainment stated, “It’s regrettable that K-Pop fans worried without any real reason for them to. In return of their interest, we will work hard to provide better content in the future.”
source: yonhap news, translation by yoobin (@ 4MF) via 4mf-trans; picture credit interview365