10:27 pm - 08/07/2013

EXO to open up a collaboration shop - BOY WHO CRIED WOLF

K-pop boy band EXO will open up a collaboration shop this weekend, their agency said on Thursday.

The group will open up a shop named “BOY WHO CRIED WOLF” (BWCW) at Seoul’s concept store OUTLAB this Saturday, celebrating the release of their newest tune “Growl,” SM Entertainment said through a press release.

The shop will be full of collaboration works between EXO and Korea’s popular street fashion brands, such as custom bicycles and fashion items. The whole concept of the shop will be “school,” which is the motivation for the concept of EXO’s first studio album “XOXO (Kiss&Hug).”

EXO released the repackaged version of “XOXO” this Monday, which includes three new songs of the 12-member group including “Growl.”

The tune, which shot straight atop online music charts as soon as its release, ranks high on numerous music charts as of Thursday 11 a.m. KST with its sophisticated sound and performance.

Reporter. Lee Eun Ah domino@tenasia.co.kr
Editor. Lee Hye Ji hjlee@tenasia.co.kr

source: 10asia + EXO's official weibo
nudecolors 8th-Aug-2013 06:12 am (UTC)
what kind of name is that, smh
kelseyum 8th-Aug-2013 07:17 am (UTC)
the boys who cried wolf multiple times that they'd be having a comeback before they really did?
floptbh 8th-Aug-2013 06:27 am (UTC)
WOW! i hope they can ship internationally!!!
ababobaby 8th-Aug-2013 07:17 am (UTC)
this tbh!
toshi830 too lazy to add more lines but basically it8th-Aug-2013 06:28 am (UTC)

featuring exo fans trying to devour it all and sm milking them as much as possible
kjc48 Re: too lazy to add more lines but basically it8th-Aug-2013 06:46 am (UTC)
This picture reminds me of grade 10 history class.
tjmok125 8th-Aug-2013 06:33 am (UTC)
SM is really trying to make this EXO thing work, I' guess Its cool that they are working hard to make money by doing what they love ,but absence makes the heart grow fonder..........
m_bianca 8th-Aug-2013 07:08 am (UTC)
they've been absent for a year though ,now is their promotional period I mean their repackaged album just came out two days ago
cottonowl 8th-Aug-2013 07:01 am (UTC)
Milk that cow SM. But someone please explain the link between growl, XOXO and the 'school' concept to me.
toshi830 a guess but...8th-Aug-2013 07:04 am (UTC)
daftpunkremix 8th-Aug-2013 07:05 am (UTC)
i love the name!!! i just hope all of the merch fits their current lookbook.nu concept
obeytheempress 8th-Aug-2013 07:19 am (UTC)
If they had went for a school concept like their album pictures suggested (and promoted "Growl" over that shitty song) I would honestly probably be stanning them right now. Noona loves school uniforms.

Like what even is the point of a Wolf concept. School concepts are tried and true.
klauses 8th-Aug-2013 07:21 am (UTC)

here for this
morningtsuji 8th-Aug-2013 08:00 am (UTC)
same kris
kaila_09 8th-Aug-2013 07:26 am (UTC)
You go, SM! Take everything while you can
spread 8th-Aug-2013 07:38 am (UTC)
toshi830 8th-Aug-2013 07:43 am (UTC)
oh are we doing this now? ok.

teaandbiscuit 8th-Aug-2013 09:53 am (UTC)
its pretty cool tbh since theyre collaborating wid a street clothes brand and not like exo mugs + pillows with their faces plastered everywhere (tho they def have tht in everysing or smth lul)
esp. with their street style thing goin on the clothes would actually be nice!
angela_derp_otp 8th-Aug-2013 10:24 am (UTC)
I know i'll end up buying clothes even though I probably won't wear them until next year lmao
nuravecunt 8th-Aug-2013 11:12 am (UTC)
I mean, I guess that's cool. Get dat paper $M!
gundae 8th-Aug-2013 01:34 pm (UTC)
the puns are getting out of hand
gundae 8th-Aug-2013 01:41 pm (UTC)
actually I only got the xoxo joke yesterday... it suddenly hit me that it sounds like exo said two times in a row. to my defense, I usually prounounce xoxo without the 'e' sound in my head like it is a legitimate word. I mean why do you even try to pronounce that? it isn't an abbreviation nor a word... is it even an emoticon?
tjmok125 10th-Aug-2013 09:00 am (UTC)
All of what you said about SHINee is completely true ,but that doesn't mean ima retract my Exo comment. If after a year and some change this is it then I'm not impressed I rather them go back on hiatus and work to make something really great then something mediocre and try to blindside everyone with everything other than music. I don't hate exo but with as much talent as they have within their group I kind of expected better.
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