The head of SM, Kim Youngmin's interview:
"SNSD will disappear someday, and another group will replace them. We used to view BoA and TVXQ as individual artists, but for this reason, we started to view them as SM artists. The SM brand now has its own profit value."
(edit; This is not a mistranslation. These are Kim Youngmin's literal words from his interview in 2010. He said this when he was talking about debuting new groups. He was talking about group transitions in SM, he didn't mean to offend SNSD fans. But yes, unfortunately, he had already been thinking of replacing SNSD.)
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source: pann, translated by kpopkfans