The word ‘Some’ was something that was not widespread just few years ago. This emotion refers to ‘not dating someone with opposite gender but the level of developing a relationship to be in a relationship’ (Quoted from NAVER Knowledge In Open Korean Language) and in about 1990s, it was something similar to ‘In between love and friendship’ and in 2000s, ‘Pull and push’ behavior while examining the mind of another was included. These days in 2014, the possibility of having ‘Something’ at school or at work increased a lot and of course, there are also a lot of times when everyone hesitates to say either ‘I love you’, ‘I like you’ or ‘Let’s start dating’. For that reason, lots of people create ‘Some’ (Closely examine one another to see what other person is thinking) and check the reactions of other person.
‘Some’ by SISTAR Soyou and the musician Junggigo, who was active in underground indie scene, changes this feeling into music. Since it is the song about man and woman having ‘something’ in between them, the song is of course man-woman duet, and two vocals portray the man “Who is having tough time” and a mysterious emotion of woman looking at “A cell phone that does not ring even once” as if they are having a conversation. Instead of loving passionately, the rhythm, which is frustrating but has rather a good feeling than bad making it good enough to shake the body slightly, continues. The vocals of Soyou and Junggigo has a voice that has no energy while putting a lot of air and gives off a feeling of Excitement 70% and Anxiety+Annoyed 30%. A ticklish excitement and the uncertain anticipation toward other person. The song portrayed this complex but surely existing emotion and became 1st place in the music chart Melon, which people use the most, by defeating the new songs of GIRLS’ GENERATION and 2NE1 in a row.
Man and woman duet instead of idol groups, sweet R&B style instead of the dance music with army choreography (exactly the same dance move for all members) or sexy dance, the lyrics that are about whether to confess or not instead of passionately loving. This song is not even one of the songs from the drama or the soundtrack from the movie
‘Some’ or ‘Witch Hunt’ leads the market as the feeling changes into taste and the taste change into trend.
“It is a song with a lot of good points but the most amazing thing is that it was revealed during the welcoming ceremony of new incoming students right before the start of school.” It is something that is said to be funny but what Yoon Hee Sung, popular culture critic, is saying is this is the crucial reason of why ‘Some’ is popular. In JTBC
‘Some’ understood the taste of the public and became the best song right now.
But, about ‘Some’, the member board of directors Seo Hyun Joo of Starship Entertainment(Starship), the producing company of this song, had “Confidence in the song” but “This project was not for the purpose of becoming 1st place” and described. The goal was to show another charm of Soyou, the affiliated singer, and to make Junggigo, who signed a contract with Starship X (The label of Starship), widely known. Instead of the vocal that ‘reaches the climax’ in the chorus or dynamic composition, using the singing technique and the melody that gives just a slight good feeling has a case of receiving a comment that “It is weak”. The fact that the collaboration Soyou did before singing ‘Some’ was ‘Stupid in Love’ with the rapper Mad Clown is something that proves this kind of concern. In that song, Soyou pulled off the chorus with a long melody in very deep and desperate way. ‘Some’, which is expressed in well-refined emotions as hip hop-R&B-pop is combined, was made possible only after ‘Stupid in Love’, which mixed the rap and sad ballad, got popular. The chorus of ‘Some’ shows up as soon as Junggigo and Soyou finished singing one part, and is a composition that can be said as having ‘Beginning-end’ rather than ‘Beginning-middle-end’. The man and woman in the song are ‘Pulling and pushing’, but the song lets people listen the part that they are most confident at as soon as possible. Only after going through all of these considerations, ‘Some’ was able to go in front of the public.
For that reason, ‘Some’ redefines the public and the role of popular music producer, who is having ‘some’. The love songs of the past are not easily accepted by the crowd, who is already having ‘something’ before ‘I love you’, ‘I like you’ and ‘Let’s date’. However, it is not possible to reflect a particular tendency that is widespread in indie and SNS the way it is. Experimental elements have to be slowly added up and whether it is girl group members or the soundtrack of a popular drama, the marketing strategy that will spread the music to media is necessary. It is especially true when GIRLS’ GENERATION and 2NE1 are not a company, to the boy groups who has lots of fans or the girl groups who are focusing on sexy concept that gathers the attention. The emotions that the public vaguely feel and the lifestyle is expressed using one word like ‘Some’. Also, make the public able to listen to that song without making extra efforts necessary. To say it one more time, before the public finds good songs, the curator should understand the taste of the public and wraps up in a way in which the public can like it as soon and easy as possible. Along with spring season in which it will be good to have ‘something’, the storm of change is blowing in the popular music market also.
Written by ize,