benihime99 (benihime99) wrote in omonatheydidnt,

Giving CL the position of GD: YANG’s ultimate strategy


It has been a month since 2NE1 made their comeback. And their songs are still heating up the music world. Apart from topping Mnet’s M Countdown this week, the quartet is sweeping across music programs for weeks in a row. But that is not the end. They are scheduled to branch out to the world next month for their World Tour. International fans are very excited as well. So where does the girl group get such powerful energy from?

Sure, there are a number of sources. And one of them is the presence of CL. 2NE1 will showcase “IF I WERE YOU” on March 30 on SBS’s Inkigayo. This song from 2NE1’s latest full album is composed and written by CL. Amidst the harmony of melodic piano and unique string sounds, the heavy drum beats touch the hearts of the listeners.

When they appeared on KBS 2TV’s “Yoo Hee Yeol’s Sketchbook” on March 21, they showcased the exact song for the very first time on TV for the curtain-call performance. The live performance led to a sensation where the Internet users uploaded the “MR-removed video” on various entertainment-related websites. Even the hard-to-please YOO HEE YEOL complimented the four divas.

CL’s own work becoming one of 2NE1’s major songs is quite significant. This can be linked to BIGBANG’s huge global success thanks to its leader G-DRAGON who is talented in both production and planning. Thus it is safe to say that 2NE1, whose leader shares similar talents and qualities with GD, successfully upgraded themselves in terms of their power and strength.

CEO YANG once told OSEN before 2NE1’s latest comeback, “It is just the beginning for 2NE1. In the upcoming album CL upgraded her musical talents by getting involved in composing and writing, and this will be an important asset for 2NE1 for the next 5 years.

He backed his argument with BIGBANG, YG’s 9-year-old group. “BIGBANG solidified their brand and values by having such a talented music producer GD as the leader, along with the members who showcased dynamic solos.” YANG’s effort to pull out talents of planning and production, composing and writing from the musicians once again worked as the ultimate strategy for CL.

CL is also being recognized in the global pop market as 2NE1’s 2nd full album “CRUSH” broke the record of K-Pop by ranking within the top 200 on American Billboard while SKRILLEX’s album in which CL was involved ranked within the top 10 of Billboard 200. So it is no wonder her song “IF I WERE YOU” is showered in spotlights all over again.

Tags: cl, g-dragon, yg entertainment

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