2NE1 is an extremely hot commodity, as they have taken Korea by storm and swept the #1 spot on all music programs/charts with everyone of their tracks. Hence, 2NE1 has been signed to model for sports brand FILA!
The concept of this shoot was "Stylish Sport," which fits the image of 2NE1.
A FILA representative stated:
"Skilled and stylish, these stars are the best at everything, so they will be modeling for FILA. We are expecting great results from this photo shoot."source