1:08 pm - 01/12/2015

K-Pop Night Out Showcase Returns for Third Year at SXSW

The annual KOCCA presented K-Pop Night Out returns for its third year at SXSW. The showcase will take place on Thursday, March 19 at Elysium (705 Red River).

This March, Hitchhiker, Epik High, Crayon Pop, The Barberettes, Asian Chairshot, EE and Eastern Sidekick will make the trip from Seoul. Once again, you’ll find your perception of Korean music challenged with the most engaging KPNO lineup yet.

Until recently, Choi Jin-woo was known as one of K-Pop’s top hit-makers as a producer, songwriter and remixer for Korean superstars such as Girl’s Generation, G-Dragon, EXO and SXSW alumni act f(x). Now the tables have turned with his new project Hitchhiker, a worldwide YouTube phenomena that’s thrust him into the spotlight with the amazingly bizarre “11” video and its accompanying polarizing earworm of a track. Seriously, just watch it. This will be Hitchhiker’s debut live performance.

Seoul’s Epik High are often credited as bringing hip-hop to the mainstream in Korea, and will be making their first SXSW appearance, supporting their eighth album, Shoebox, while K-Pop girl group Crayon Pop return to the US with their signature helmets and “Bar Bar Bar” dance in tow after touring with Lady Gaga on her Artpop tour.

The Barberettes, perhaps the most surprising of the bunch, create a time-warp of '50s and '60s girl group harmonies with a dedicated nod to The Shirelles, The Ronettes and The Kim Sisters.

Part performance troupe, part art collective, EE is a blur of eccentricity that comes across as a Korean hip-hop inspired version of The Knife, if you can imagine such a thing.

As always, Korean underground rock plays an important part of a K-Pop Night Out showcase. Asian Chairshot find common ground between Black Sabbath, Soundgarden and Radiohead with their Jeff Schroeder (Smashing Pumpkins) produced LP, while Eastern Sidekick come across as an edgier Korean version of The Strokes.

Don't miss the third annual K-Pop Night Out showcase at SXSW Music! Badges and hotel rooms are still available. Schedule is subject to change.

Source: SXSW.com

Any lucky Omonians going to SXSW?
hitsujiga 12th-Jan-2015 08:51 pm (UTC)
epik high TT
sevenminusseven 12th-Jan-2015 09:12 pm (UTC)
Kinda exciting. Epik High and Eastern Sidekick!
angela_derp_otp 12th-Jan-2015 09:51 pm (UTC)
I"m working with SXSW this year so I'm going \o/
Really excited to see the barberettes and EE.
modernelegance 12th-Jan-2015 10:08 pm (UTC)
Dang it, with Epik High and the Barberettes!!! UGH!
amandaplan 12th-Jan-2015 11:14 pm (UTC)
omg EPIK HIGH but not going :(
stoppedclock321 12th-Jan-2015 11:39 pm (UTC)
Badge prices are ridiculous (for me), but I know someone who's helping to bring the bands here for the night so I might have a way in! I'd want to go to see Epik High and the Barberettes, ngl.
4minutesluts 12th-Jan-2015 11:39 pm (UTC)
smh @ not mentioning hitchhiker's iconic work with BEG

4minutesluts 12th-Jan-2015 11:44 pm (UTC)
also lol i completely forgot about crayon pop on the gaga tour. thats still weird
petecarl 13th-Jan-2015 01:30 am (UTC)
an edgier Korean version of The Strokes? I'll have to check them out.

And yay! at the Barberettes getting more recognition.
x3raindropsx3 13th-Jan-2015 02:36 am (UTC)
My friend and I are going for Epik High!!!
shortysc22 13th-Jan-2015 03:40 am (UTC)
This sounds like an awesome line up and a great mix of what kpop has to offer. I'm super jealous of those who get to go, I'd love to see Epik High and The Barberettes.
sub_divided 13th-Jan-2015 03:52 am (UTC)
I went two years ago and have soooooo many stories, but I don't think I can get the time off from work this year :(
ashiva 13th-Jan-2015 02:55 pm (UTC)
Crayon Pop is such a one hit wonder group.
sydeast 13th-Jan-2015 05:35 pm (UTC)
I am way too excited about this. I finally live in Austin so I can go to things like this! AH!
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