aqqueous (aqqueous) wrote in omonatheydidnt,
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STELLAR gets a second chance thanks to crowdfunding



With the exception of their controversial 2014 hit “Marionette”, STELLAR haven't had much luck on the charts. However, the girl group has miraculously managed to survive in the cutthroat world of K-pop after turning to crowdfunding in the last year to pay for their albums.

Using the popular MakeStar platform, the girls offer everything from signed albums to personal phone calls and dinner dates in exchange for financial contributions. Their latest project - their third so far - has already exceeded 500 per cent of its original goal, pulling in an impressive $44,000 USD (and counting!) with approximately 40 days left until the donation deadline.

This isn't the first time STELLAR has crushed their crowdfunding goals. For their mini-album “Sting” (easily one of last year’s best releases), the girls raised $35,500 USD (421 per cent of their goal), while follow-up project “Crying” did even better with $53,600 USD (532 per cent).

[Spoiler (click to open)]

Brian Kim, MakeStar’s chief product officer, singled out STELLAR in an interview with KultScenelast November, crediting their willingness to try new things when it comes to crowdfunding as a reason for their popularity on the platform. Kim also says that it was STELLAR’s early success on MakeStar that inspired many other artists to jump on board.

“We’re really focused on what the fans want,” Kim told KultScene. “We’re trying to make new opportunities for fans to have their voices heard a little bit more by the industry.”

SBS PopAsia



an omona post was also linked the in article omonas's impact

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