Top celebrity Lee Hyori officially turned vegetarian last month and now the Hanwoo Board, or the governing body of Korean beef, is accusing her of hurting the overall Korean meat industry. Hyori served as the goodwill ambassador and official spokesperson for the Hanwoo Board for six months from July to December of last year, but became a vegetarian after her contract expired.
“By officially announcing her decision to turn vegetarian shortly after her contract with us as an ambassador expired, Hyori has hurt the overall Korean beef market that’s already suffering from the bad publicity caused by the recent foot-and-mouth disease in Korea,” an official from the Hanwoo Board said. “She not only encouraged consumers to buy Korean beef and promoted our products before, but also told people at her fan signing event held on ‘Korean Beef Day’ in November to enjoy more Korean beef. But now she’s completely changed her attitude and it has damaged the overall image of Korean beef,” it added.
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source: eugenekim222 @ soompi