, one of the biggest music distribution companies along as being the chief producers for artists such as IU, Fiestar, Sunny Hill,
, has recently announced that they plan to separate out their artist production arm into multiple brand names or labels. The implications of this could be that LOEN Entertainment is planning a bigger push into the artist production business and to increase the visibility of their own brand.
First off, LOEN Entertainment currently consists of three separate business areas. LOEN Entertainment labels them as the “MelOn Biz,” “Contents Biz” and the important one for today, “LOEN Artist.”
MelOn Biz is the music distribution service “MelOn,” which is one of the most popular digital music distribution platforms currently available in South Korea.
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“Contents Biz” is LOEN’s content production arm and is responsible for, according to LOEN, “For the distribution of over 300 titles per year and working with capable agencies to discover good albums and invest in the production of music content.” Essentially, this is the arm responsible for assisting agencies with album production, whether that be cash investment, CD production, album distribution and anything else required to get an album from the recording booth on to the shelves.
Basically, Fiestar & ZIA are now in a separate sub-label headed by Shinsadong Tiger.