February 28th, 2014


SM Seeks Further K-Pop Globalization with Latest Acquisition of Indie Label Baljunso

Screen Shot 2014-02-28 at 1.13.30 AM

Many eyes are on SM Entertainment with its latest business move.

On February 28, the major label is in the spotlight for investing stocks into new indie label Baljunso. The former director of Can Entertainment, Kang Byung Yong, founded Baljunso in 1991. Some of the artists in the indie label include Kim Jong Seo, Jang Hye Jin, Park Sang Min, and Can.

CEO Kang Byung Yong stated on February 26, “Rather than the mainstream K-Pop scene that’s currently lead by idol groups, our main goals at Baljunso is to revive the non-mainstream scene including hip hop and band music.”

He continued, “SM Entertainment, who is leading the Korean Wave, invested shares [into Baljunso] to help globalize the diversity of K-Pop and plans to establish distribution, marketing, and additional business ideas within Korea and abroad with a cooperative relationship with Baljunso.”

“I’m aware that there are talks about how the indie scene is not doing well,” he went on. “We’re going to create a system where indie musicians will not have trouble with music production and promotional activities.”

Meanwhile, Baljunso plans to show the diversity of K-Pop through its “Baljunso Worldwide Promotion” event on March 4 in Hongdae, Seoul. The event will be streamed live through SM’s official channels Genie, Ustream, and YouTube.

Source: soompi

[sm coming for all your faves lbr]


CJ E&M Entertainment’s Mysterious Female Duo “Poot Poot” Debuts with “Freshman Song”

Mysterious two-member female group, Poot Poot debuted with, “Freshman Song” on CJ E&M Entertainment‘s official music channel! Without any teasers or fanfare, the music video was uploaded to CJ E&M Entertainment’s official YouTube channel on February 27. No other information about the members has been included with the video.

One girl plays a miniature keyboard and the other an acoustic guitar, as they stand by the signs of various universities and colleges and sing the “Freshman Song.” The cheerful melody is addictive and their sweet vocals complement each other well.

The song lyrics describe the excitement of a college freshman’s first day of school and what activities a first day would entail, such as meeting other students for the first time. The music video also features cute cartoon versions of the girls playing their instruments.

Soompi, CJENMMUSIC Official
  • iigoru

soyou and junggigo accused of sajaegi by netizens

1. [+1,479, -553] The sajaegi is painfully obvious... Don't they feel bad at all for the artists who got nominated on their own skill?..... I admit that the song is really good but this is going too far...

2. [+1,452, -564] Sajaegi ㅋㅋㅋㅋ The song randomly hits #1 on the charts at dawn because people in their 50s and 60s randomly started listening to? ㅋㅋㅋ and somehow manages to beat out Gangnam Style and Cherry Blossom Ending? ㅋㅋㅋ If you're going to do sajaegi, don't make it so obvious

3. [+1,414, -548] This company does way too much sajaegi... Songs like Give It to Me and K. Wills songs were good but definitely not good enough to have such a long run at the top of the charts for as long as they did.

4. [+933, -360] Congrats on the win ♥♥♥♥

5. [+372, -56] If you look at the digital chart graph for 2~5 am, you'll see that grandmas and grandpas in their 50s, 60s, and 70s were streaming it ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ

6. [+331, -43] Soyou has a great vocal color, please sing live. It's not even a dance track or a song with high notes... There are barely any parts where she sings live.

7. [+342, -60] It seems the senior centers are playing 'Some' a lot because a lot of elderly (40s, 50s, 60s) are listening to the song on Melon at dawn. Wow, I guess even the elderly are into 'Some' lately! Care to answer this, god of manipulation Starship?

8. [+304, -67] I never believed the SISTAR sajaegi speculations but after seeing Soyou win #1 like this... I can't help but be suspicious now as well.

9. [+289, -57] I like the song but why the sajaegi...

10. [+224, -36] Did anyone see the Melon chart? The elderly aren't sleeping at night but streaming 'Some' at dawn, especially people in their 40s, 50s, and 60s ㅎㅎ

source: netizenbuzz, naver

Who wore it better? Lace revisited edition!

Burberry Prorsum Yellow Off Shoulder Lace Dres, 1995$ you may remember it from here

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Who wore it better?

Yoon So Hee
all look nice
no one
someone in prev post
burn it and give me the money!

source: lyst, instyle, style.co.kr, kmagazinelovers 1, 2
  • theemii

Davichi Will Not Renew Contract with Core Contents Media

Female ballad duo Davichi has ended their contract with their agency, Core Contents Media.

On February 28, a source of the duo told MBN Star News, “Davichi has ended their contract with Core Contents Media. They have decided not to renew the contract.”

Davichi’s contract with Core Contents Media ended on February 23. The duo and the company had been carefully discussing a possible renewal, but it was decided that Davichi will leave the company.

No official announcement has been made on what direction the duo will go in the future. Davichi is unquestionably the leading female vocal group, and it is reported that companies have already started showing them interest.

Davichi debuted in 2008 under Core Contents Media with their first album, “Amaranth.”

[Netizens comments]Article: [Exclusive] Davichi to part ways with Kim Kwang Soo CEO... leaving Core

Source: MBN via Naver

1. [+2,512, -22] Crying tears of joy ㅠ

2. [+2,106, -21] Finally ㅋㅋㅋ You don't know how long I've been waiting for this moment ㅋㅋ You'll do better, Davichi!!!!

3. [+1,857, -19] Good choice~~~ You'll gain nothing out of being under Kwang Soo!!!

4. [+903, -7] Congratulations!!! You've finally left Kwang Soo

5. [+209, -5] It's only right to leave a sinking ship

6. [+219, -20] I feel like they'd do well if they contracted with Mystic 89

7. [+179, -5] As long as the two stick together


Article: [Exclusive] Davichi will release mor ealbums with Core... "Keeping loyalty"

Source: OSEN via Naver

Davichi will continue to release more albums with Core despite their contract expiration out of loyalty.

1. [+1,122, -15] You will gain nothing out of being loyal to Core.

2. [+877, 2-6] What's going on... ㅋㅋ I think they should just move to another company entirely.

3. [+728, -18] Going back and forth.. ㅋㅋㅋ

4. [+685, -21] Please leave Core, please

5. [+91, -2] Not loyal, more like slave

Source: Soompi & Netizenbuzz
mirrors lies

Who wore it better? Omona's fav edition: the fur one!

Fendi goat fur coat,  9000$

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Who wore it better?

CL - Maybelline
CL - SBS Gayo 2013
Goo Jun Hee- Allure
Goo Jun Hee - Vogue
all work it
nope, no one
burn it and give me the money

source: telegraph, allurekorea, style.co.kr, clthebaddestfemale, jpopasia

King Jailbait AKA Yeo Jin Goo to Star in $2 Million Budget Sci-Fi Fantasy, “Kwon Bob”

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Actor Yeo Jin Goo will be starring in the $2 million high-budget sci-fi fantasy film “Kwon Bob” (aka Martial Arts).

“Kwon Bob” is a Korean-Chinese large scale collab project between CJ E&M and China Film Group (CFG), and the Chinese production company Pegasus & Taihe Entertainment will be co-distributing, sponsoring, and producing the film.

The film is a sci-fi fantasy set in a future with quickly depleting energy sources, and is about a high school boy named Kwon Bob (Yeo Jin Goo) who by chance comes to a village where criminals live, and must fight to protect the village’s secrets of unlimited energy from dangerous powers.

With a screenplay and direction by Park Kwang Hyun, the director of 2005′s “Welcome to Dongmakgol,” anticipation for this film is high. The film will start filming in the latter half of this year, and is tentatively set for a premiere in 2016.

On casting actor Yeo Jin Goo for the role of Kwon Bob, a CJ E&M official said, “In the emotional portrayal and action skill that he has shown us through various works, we saw an endless potential in him. We believe he is the best fit to pull off both the emotional and physical aspects of this film.”

Originally, the role of Kwon Bob was supposed to be done by actor Jo In Sung as his comeback film following his military discharge. In the beginning, the film production ran into difficulties, and the film was folded, then back up and running again. Eventually, after roughly a 3-year wait, although the film finally scored a budget of 20,000,000,000 won (approx $2 million), Jo In Sung withdrew from the film due to scheduling conflicts.

Source: Soompi , Naver

Future leader of the Hallyu wave lbr



"We sincerely apologize that 2NE1’s music video of “COME BACK HOME”

is being unexpectedly delayed due to the crew’s computer graphic work

for the latter part of the clip.

We expect the music video release date to be Monday morning,

but we will make an official announcement with precise date and time on YG LIFE.

We deeply appreciate your understanding."



You Who Came From The Stars Casting stories

The wildly popular series “Man from the Stars” has recently revealed some intriguing behind-the-scenes and casting secrets such as how Jun Ji Hyun convinced Kim Soo Hyun to join the cast, Park Hae Jin‘s last minute role change and more.

It’s safe to say that “Man from the Stars” is quite possibly the most popular TV program at the moment. Jun Ji Hyun and Kim Soo Hyun’s amazing chemistry and acting have led viewers to laugh and cry for each episode. In just four episodes, the drama surpassed the 20% viewership mark.

Here are some of the casting secrets that have been revealed for the first time.

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source: Soompi, Naver

the casting story of evil huyng was a shock to me tbh, Thank God it ended that way