By Park Jin-hai
EXO, SHINee, Girls Generation, f(x), VIXX, Teen Top and Justin Bieber. Looking at the profile of Shin Hyuk, 28, founder and CEO of Joombas Music Group, one might wonder how this young producer could make his musical mark both in Korea and the U.S. in less than 10 years.
Best known for EXO's "Growl" ― a blend of rap, R&B melody and pop hooks ― written by his team of producers, the Korean producer has much credit for the boy band to gain international fame. The Billboard referred “Growl” as the crown jewel and it sold over a million copies in 2013 alone. His other hits include SHINee's "Dream Girl" and Teen Top's "Supa Love."
"When I produce K-pop, I don’t only focus on the music," he said. "I consider the possibilities of the artist’s choreography and visual concepts. Also, I have to show the artist’s full capabilities within 3 minutes of a TV broadcast, so I focus all my production and vocal production centered around that aspect."( Collapse )
source: koreatimeswell, there must be something to it if white ppl like it, right? lol