From its inception, SSAK3, a one-off K-pop team created for MBC TV's weekend variety show "Hang Out With Yoo," was intended to be a silly tongue-in-cheek project, riding on the coattails of the retro boom in today's pop culture landscape.
At best, the co-ed trio, formed of two late '90s-2000s singers -- Lee Hyo-ri of girl group FIN.K.L and male soloist Rain -- and top-billed comedian-emcee Yoo Jae-suk, was expected to offer a dose of wholesome feel-good '90s nostalgia to viewers and, in doing so, a much needed boost in ratings for the TV network currently undergoing a serious financial crunch.
What SSAK3 (word play on "ssaksseuri," a Korean slang term for "clean sweep") actually ended up delivering is no laughing matter. The project group has exploded into one of this summer's biggest K-pop acts to date.( Collapse )I remember similar criticism when the Infinite Challenge Song Festival songs would dominate the charts every summer lol. But cry harder, I'm still jamming to "Naengmyun" 11 years later because they delivered bops!
source: Yonhap News