Shared Universe + aespa
Lee Sung Soo said that SM’s “culture technology” would be divided into three steps: culture creation, culture development, and culture expansion. Culture creation includes casting, training, producing, and management. Producing is the most important part of this process, and as an example, Lee Sung Soo cited EXO, which debuted with its own unique “worldview.”
Some of the article is under a cut to save space:
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Lee Sung Soo said, “It might sound like SM is pursuing these steps in order, but culture expansion goes right back to culture creation. For instance, the girl group aespa made their debut this week. This is a group with a brand new composition. There are eight members: four are human, and four are avatars. The group was born from the connection between real members and avatar technology. This group has garnered a lot of attention from its debut, recording 21 million views on their debut MV in the first 24 hours. Through virtual reality, aespa’s worldview can connect to the worldview of other teams and artists, including BoA from 20 years ago.”
At one point during his keynote, Lee Sung Soo also addressed Red Velvet’s future. He said, “There was a slight controversy recently, but we have sincerely apologized for that incident, and Red Velvet will soon return with a more mature image.”
Source: C.Hong at Soompi, nate, Platum
How soon do you think RV’s comeback will be? Also can we get an aespa tag soon?