Lee Sung-su, co-CEO of SM Entertainment, has hinted at the company's forthcoming project to expand on the "SM Culture Universe" (SMCU), focusing on developing its intellectual property content.
"SM will be opening up a beyond imaginable SMCU with various killer content and expanding IP," the CEO said, Thursday, during an online keynote speech he gave for this year's STARTUP:CON organized by the Ministry of Culture, Sports and Tourism, and Korea Creative Content Agency.
SMCU, which kicked off with the debut of its rookie group, aespa, in October last year, refers to a fictional world that brings the K-pop powerhouse's artists under one umbrella.
"We will be developing IPs that align best with the global trend: post-corona and metaverse ― a term referring to a virtual space in a digital environment," he said. "Each of our individual IPs, including music, music videos, and performances, will all be connected and contributed to building up the SMCU metaverse."( Collapse )
source: The Korea Times