3:34 pm - 01/26/2018

BoA doesn’t want to be called ‘"veteran singer"


There are certain images that K-pop legend BoA, who has spent nearly 19 years in entertainment, keeps away from the public. Her seemingly confident and uptight image seems incompatible with letting loose. She was a “steadfast” musician who pioneered through the rugged K-pop world from the age of 13.

And in her upcoming single and first reality show, the veteran singer decided to unveil her true and different selves that weren’t always depicted in the media.

“As I got older, I got comfortable with revealing myself. In the past, I’ve feared a lot of things. I thought people just hated me, maybe because I was criticized a lot since I was young. Even when facing reporters like this, I just came to the conclusion, ‘They will hate me,’” said BoA on how she decided to open herself up through her new projects during a media conference for the new single “Nega Dola” and reality show “Keyword #BoA,” in Seoul on Friday.

“Nega Dola” reflects the singer’s new approach. In the hip-hop-based girl-power dance anthem, BoA becomes an empowered woman who can easily blow off a man obsessing over her. The aggressive song may even include some unpleasant lines for male listeners, the singer joked.

“Some may think it is weird of me to try this kind of music. I’ve been thinking of the kind of girl-power anthem, like my hit ‘Girls on Top,’ that fits my age, 32, and I thought ‘Nega Dola’ was a good fit,” she said.

She also explained the song was a result of her efforts to engage more in the public’s tastes for infectious catchphrases, while she had instead focused on quality in her previous works.

BoA also shared that shooting “Keyword #BoA” was a fresh experience for her. The show takes the form of a “rolecumentary,” to use program director Kim Dong-wook’s term, as Key of K-pop act SHINee, who considers BoA his “role model,” features as an observer who joins the songstress in sharing her daily life. In the down-to-earth show, BoA jokes, imbibes in a few drinks and talks about her loneliness as a superstar, in a more stripped-down way than ever before.

Director Kim, who accompanied BoA at the press event, said he decided to cast Key, BoA‘s longtime fan, in order to show her in a fresher perspective, one that doesn’t come from a program director or the artist herself.

After almost 19 years, BoA is a born-to-be musician who appears the happiest onstage. Asked if she plans to nurture the next generation of K-pop stars or junior artists, as she had done as a mentor for the second season of “Produce 101,” the singer answered, “I don’t have any plans to nurture junior artists for now, and I think it’s too early for that.”

“I’m still in my early 30s, and I want to sing and dance on stage when I have energy. My joints are still fine. All of my experiences as a singer will be of good use long into the future, when I get old enough to finally train others,” She said. “Please don‘t call me a ‘veteran singer,’ I’m still young.”

“Keyword #BoA” aired its first episode Monday via Naver’s V Live and Naver TV. It will air every Sunday on TV channel XtvN from this week. After promoting her new single for the first time on Mnet’s “M!Countdown” on Thursday, BoA will embark on a Japanese tour in March.

source: KPopHerald
slutdrop 26th-Jan-2018 11:45 pm (UTC)
In the hip-hop-based girl-power dance anthem, BoA becomes an empowered woman who can easily blow off a man obsessing over her. The aggressive song may even include some unpleasant lines for male listeners, the singer joked.

She's right though, she's still young and needn't be counted out just yet. I feel like she can still get gp hit with the right push and, watching her series, it seems like she too is ready to do just that. Her past releases as of recent didn't seem to share that goal but her approach looks different now.
msgrottesca 26th-Jan-2018 11:48 pm (UTC)
stanning boa is gay culture and i'm so fucking excited because she slays girl power more than anyone else in the game imo

also a throwback cuz this hair was iconic ;;___;;

spread 27th-Jan-2018 12:09 am (UTC)
I love Eien!!
You can come fight me, but Identity is BoA's best Japanese album in my opinion (with Hurricane Venus being her best Korean album). IMO of course.
2009 - 2010 was such a great time to be a BoA fan...

Like Hurricane Venus, Identity is perfection from start to finish, with no skip-worthy tracks.
Everything about that era of BoA was life, from the iconic short-hair to her finally working with Verbal (or M-flo) and Crystal Kay.
I love when those three work together (korean legends tbh).

Like, not even joking or being hyperbolic, but BoA is a actual legend in my eyes.
I have so much love and respect for her.

It's sad how she's still sorta thrown to the side and is treated like a second thought.
She's a fucking icon, man.
She deserves so much more...
slutdrop 27th-Jan-2018 12:21 am (UTC)
I love this comment
spread 27th-Jan-2018 02:07 am (UTC)
Back at you, sis.
I love you and your work, so the feeling is mutual<33
senshicalico 28th-Jan-2018 12:19 am (UTC)
setsuna16 27th-Jan-2018 12:08 am (UTC)
Get it, BoA!!!!
spread 27th-Jan-2018 12:13 am (UTC)
For some reason, I always think of you and your user icon.
Whenever I see or come into a BoA posts...
After all these years of being on OMONA, I can almost always count on you repping BoA.
setsuna16 27th-Jan-2018 12:14 am (UTC)

She is my Queen!!!! And Kpop fans are... well... you know... dedicated.
spread 27th-Jan-2018 02:09 am (UTC)
/nods along
Yep, I feel you :-)
hibaalhadid 27th-Jan-2018 05:30 pm (UTC)
I always see your icon and wonder from where it is? can you tell me?
spread 27th-Jan-2018 06:56 pm (UTC)
It's of a pornstar (of course lol), named Bel Gris.
So search with caution...
It's from a video of him pleasure himself XD
krispy_bacon 27th-Jan-2018 12:17 am (UTC)
mjspice 27th-Jan-2018 01:12 am (UTC)
jinkiestabi 27th-Jan-2018 01:46 am (UTC)
After Camo didn’t win song of the year (I’m still pressedT), I realized I truly could no longer trust the taste of the Korean public.
vintage_boom 27th-Jan-2018 02:23 am (UTC)
krunkri 27th-Jan-2018 02:09 am (UTC)
she's The queen
anconeous 27th-Jan-2018 03:01 am (UTC)
She is everything we all wanted. Truly iconic and my legit role model.

Edited at 2018-01-27 03:01 am (UTC)
thomaswilmoore 27th-Jan-2018 04:31 am (UTC)
BoA is a living legend, I see her like Madonna, or Britney, who are at this stage of the career where having a "hit song" doesn't really matter that much, cuz they've already stablished a legacy.

BoA is famous across Asia and she still slays (in different ways than winning this or that award/first place, but more in an intrinsic way – she's embedded in asian pop culture and she'll always be).
mikachi613 27th-Jan-2018 05:23 am (UTC)
Plus she is a savvy business lady, she has a fair amount of shares in SM.
I'll bet my bottom dollar that LSM is going to leave CEO work in her hands when she's ready to inherit the throne.
thomaswilmoore 27th-Jan-2018 04:10 pm (UTC)
askbask 27th-Jan-2018 09:51 pm (UTC)
She sold her shares, but has invested in other stuff
mikachi613 29th-Jan-2018 02:55 pm (UTC)
Dammit, there goes my Korean version of "Empire" fantasy where LSM makes BoA, Yunho, and Leetuek compete to run the company after him.
sra_interesante 27th-Jan-2018 10:28 pm (UTC)
i really hope she never tries to meassure her success based on kpop fans hype ....
she doesnt need to prove anything to new idols or new fans, she's kpop royalty. living legend and greatest role model current generation could ever ask for . period

Edited at 2018-01-27 10:29 pm (UTC)
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