1:43 am - 03/15/2018

Red Velvet are Etude House's new models!

Etude House has revealed their new face(s) for their brand - Red Velvet!

Seulgi, Joy, Irene, Wendy & Yeri are replacing f(x)'s Krystal, who is now with Clio.

Joy has previously done a photoshoot with Etude in the past.



Source: Etude House's Instagram (1), Etude House's Instagram (2), BaepsaeJoohyun's Twitter

beauty post?? i really like etude's any cushion cream filter foundation. idk but i'll miss krystal's cheesy cfs with etude.

glassanimals 14th-Mar-2018 04:35 pm (UTC)
I recently bought the J One jelly pack and it's amazing. Best primer I've tried so far.
bittybabo 14th-Mar-2018 04:55 pm (UTC)
what skin type do you have? dry, or oily? or dehydrated or....
sra_interesante 14th-Mar-2018 06:10 pm (UTC)
oohhh then they wont be the saem models with svt?

i like etude house chessy style, i think i saw krystal modeling for other brand(not sure tho) so this makes sense .... i cant think in etude house without thinking in sm idols
tree_star123 15th-Mar-2018 12:36 am (UTC)
yea krystal's w/ clio now haha
mewaqua1 14th-Mar-2018 07:27 pm (UTC)
ohh nice, my bbys shinee were past etude house models (i recently even found a very old etude house x shinee christmas card in my goodies collection from late 2012/early 2013) and now my other sweethearts red velvet too yaaay <3 looking forward to their ads with the label!!

i personally own the wonder pore deep cleanser (pretty good but pls don't get it into your eyes it hurt sooo much!!) and the play colour eyes #wineparty eyeshadow palette (gosh it sooo nice, i wear the red/wine colours so often and the pigmentation is lovely!) and i plan on soon getting another eyeshadow palette from their play colour eyes collection!
ms_minniemaus 15th-Mar-2018 10:16 am (UTC)
I have the Cherry Blossom eyeshadow palette and it's soo cute if you are more into natural looks/nudes/pinks. The colors are a bit glittery but look pretty on the eyes and last a lot.
msgrottesca 14th-Mar-2018 09:48 pm (UTC)
I live and die for Etude's eyebrow pencils lol they're cheap (used to be DIRT cheap, like $1 but they're getting popular now...) and have a buildable consistency. I hate super super creamy brow products - my skin is oily and my hair is dark, so I find that creamy pencils and pomades are hard to control and easy to accidentally give myself caterpillar brows with. The Etude pencils are kind of stiff so you can really have complete and total control over how heavy or soft you want your brows to be that day.
goshipgurl 14th-Mar-2018 09:55 pm (UTC)
YES!! i'm about to finish my second eyebrow pencil from etude, they last forever and are great. i've tried many eyebrow products in the past (pomade, gel, other pencils) but i always go back to my etude one. plus they're one of the few companies that produce my exact eyebrow color

Edited at 2018-03-14 09:56 pm (UTC)
goshipgurl 14th-Mar-2018 09:54 pm (UTC)
i'll miss krystal, she was a great model but i guess upgrading to a more mature brand makes sense.
vintage_boom 14th-Mar-2018 10:26 pm (UTC)
feels like a good progression for both krystal and rv. love etude's sunscreen.
tree_star123 15th-Mar-2018 12:38 am (UTC)
i'm too scared to try anything else beside lip products bc their anycushion broke me out :(
aki_san 15th-Mar-2018 01:36 pm (UTC)
The first cushion I ever bought was their Precious Mineral Any Cushion and I hated it. Their eyeshadows are pretty nice though if you want to try something else from them!
carmine_pink 15th-Mar-2018 01:37 am (UTC)
In Etude stores in my city, the store attendants call out a welcoming phrase calling customers "princess" in English, lol (not sure what they say if male customers come in). Do they also do this in Korea and other countries?
kyokomurasaki 15th-Mar-2018 05:29 pm (UTC)
I don't recall them doing this in KR but I also don't speak Korean so it's possible they did and I just didn't understand them lol
sodapab 15th-Mar-2018 02:46 am (UTC)
good for them, and I hope they'll release fun cfs :D
premonitioner 15th-Mar-2018 04:04 am (UTC)
I can't use etude skincare, it just does not agree with my skin at all.

also I'm so mad, I used to be a sheetmask ho but now they just make me break out, so I'm stuck with clay masks. the best part about sheet masks was that they were significantly less messy.
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