It was probably a decision not made by the group themselves and I think most people know that.

What's upsetting is the use of pictures that were happy memories for Jonghyun (For example the event his mother and sister prepared for him after his solo concert or him showing off Taemin's merch) being used in a video that is expressing loneliness. Jonghyun was not sad when taking these pictures and his life was not all about his depression. I think it's the wrong way to honour someone's memory in my opinion.

From what I understand the song is not about loneliness per se, but about supporting someone who is going through such hard times. I think that's why 'She’s in the rain' becomes 'we're in the rain'.
I'm not saying it changes anything about the situation at hand, but it's worth noting, I think?

like yejun said above: what the majority of shawols are upset about is the usage of his happy memories for this sort of song. i've been keeping tabs on the situation since it blew up a few days ago, and this is basically how it panned out:

about a week after the video was released there was an i-shawol (also a casual fan of the rose) who watched it. in their viewing they noticed that one of the photos looked familiar, took a screenshot and then realized that multiple of them were from jonghyun's insta. they tweeted about it and, at first, most shawols on twitter were happy about it. they took it as being a positive tribute, but after a few korean fluent shawols watched the video and digested the lyrics that started to ... you know, change. a few pointed out how they were exactly comfortable with it and were confused about why they had chosen to use his photos.

this led to an entire mess where shawols were fighting each other, shawols were fighting black roses, etc. the root of each fight was different, obviously, but the most common sentiment is similar to the other bit of what yejun said as well: all shawols are more then open for tributes being made to jonghyun, but there's a right and a wrong way to do it. they chose to incorporate personal images from happy moments that he shared from his career and life with fans as, essentially, a background prop for a music video that deals with loneliness, depression, etc. another issue a lot of shawols had: during one part of the music video there's a girl sitting around crying while holding a copy of dead poet's society. the rose did an interview where they mentioned robin williams, i guess? which made everything sit even more awkwardly with shawols. it's, like... we all know that jonghyun's depression was a part of who he was and shawols rarely try to gloss over that fact, but it wasn't all he was and we don't want him becoming a poster child for depression (and suicide) when that isn't... the only thing about him.

at first, only i-fans really knew but it picked up traction with k-shawols earlier today, clearly. i've been reading through the hashtag and it seems that most aren't trying to attack the rose. they're just wanting an answer as to why they chose to use the images, and whether or not they got permission / blessing from his family to do so. what really sucks about that aspect of it is that ... it's not illegal to use public images, and they used them in a way that cuts through many other loopholes. (ie: every image that they chose didn't show his face.) i don't blame the band personally. i think that it was probably a set designer or the director who made the decision but, sadly, the rose are going to be the ones who have to face the negative outcome of that decision publicly. i also don't want to assume things, but: i feel like if they actually would've gotten permission from his family that it could've been used as an opportunity for positive media on both sides. they could've reported that the video was meant to be tribute to him, and even used it as a chance to promote shiny foundation. but... none of that went down, lol.

Edited at 2018-10-15 06:43 pm (UTC)

oh yeah! no worries. a lot of context about it has been left out as it's blown up.

but i agree. the fact that both robin was mentioned in context to the song in an interview and dps was seen in the mv is kind of telling to me. there was obviously a point trying to be made, and that would've been fine if there were more steps taken to ensure that no misunderstandings would be had. it's a really delicate subject, and really triggering to a lot of people plus shawols are ... pretty adamant about making sure that jonghyun is disrespectful and all that jazz. but yeah. i also agree about the emotional impact thing - which is sucky because the song itself has a good meaning otherwise, but i know this has tarnished it for a lot of people already.