5:46 pm - 10/23/2018

So it begins: MAMA2018 kicks off campaign with #LikeMAMA starting with BTS





On October 23, the awards show released two clips of BTS’ Suga and V talking about “challenges.” They talked about their first thoughts towards “challenges,” their feelings on exceeding their own goals, and what challenges they’re willing to take on in the future.

In Suga’s video, he stated, “When something unbelievable comes true, I’m happy, but my feelings of fear are greater than my feelings of pleasure.” He continued, “Carrying a sense of duty, I want to try everything I can, like the ‘Billboard Hot 100′ and the Grammys.” He concluded, “MAMA is amazing. It’s a challenge.”

For V’s interview, he recalled when he was able to first stand on a MAMA stage. He stated, “I think I remember feeling very pressured and nervous.” Talking about the biggest challenges in his life, V remarked, “Even if it’s the same song, making our performances different, new, or more fun is the greatest challenge. It’s an assignment I need to do.”

In addition to Suga and V, RM and Jungkook’s videos will be released on October 24, while Jin, J-Hope, and Jimin’s special clips will be uploaded on October 25.


MAMA will begin releasing videos of other artists who have shared special moments in the K-pop world with the awards show as well. Along with the keyword “challenge,” “passion” and “dream” will also be used as the theme for these artists’ interviews.

MAMA will also be holding a “#LikeMAMA” hashtag event for global fans who have supported MAMA during its 10-year run, where they will be able to attend the 2018 MAMA as one of the audience members. Each week, MAMA will choose one fan who pens a handwritten letter about their challenges and dreams and uploads it using the hashtag “#LikeMAMA.” From the six fans, one “MAMA Challenger” will be decided through votes and sponsored with a ticket and expenses for the 2018 MAMA.

The 2018 MAMA will kick off in Korea on December 10 and then continue to Japan at Saitama Super Arena on December 12. The finale on December 14 will once again be held in Hong Kong at AsiaWorld-Expo Arena. The awards show previously shared more details about the concept for this year’s ceremonies.

Voting for 2018 MAMA will begin on November 1 at 6 p.m. KST and close on December 9 at midnight.

Sources: Mnet on Youtube (1, 2), Naver via Soompi

What are your predictions for nominations, Omona?
katheli 23rd-Oct-2018 10:43 am (UTC)
I'm already tired of the voting period and I don't even vote lol.

also I like Yoongi's video (I always like his interviews) and Taehyung remains a weirdo, why is he talking about growing a beard in a MAMA video. I mean I support his desire to complete his ultimate hipster evolution by getting long hair and a beard but also...that's the thing he wanted to express??
mallmouse 23rd-Oct-2018 11:48 am (UTC)
Tae seems to be innocent and genuine and kind and all, which of course we all appreciate (though I think I read somewhere that he'd once made a sexist comment or something?), but, yeah, well, comparing V's intelligence to YG's intelligence is like comparing eggs to Nutella.
Maybe he saw those (dreadful) bearded Bangtan edits. Good thing bearded YG will never happen (he said he had his facial hair permanently removed. Unless he meant forehead hair or something)
glokmusic 23rd-Oct-2018 12:27 pm (UTC)

does anyone know where to get tickets for the Japan date??? i want to go if i can

lydzi 23rd-Oct-2018 01:01 pm (UTC)
That was cute. I'm laughing at the fact that BTS is everywhere (litteraly) yet they are suppose to be resting rn si I suppose they filmed all of this during their tour etc. I love those Seoul clips too, very cute.
Seriously tho, I adore them, but this is getting close to overexposition rn. I need them to disappear for two or three weeks completely. Go ninja on everything.
gigabytexx 23rd-Oct-2018 06:51 pm (UTC)
Aww but for me who's easily get bored if there's nothing happen, I find myself able to be a bts fan for a long time if they keep existing lol. I tend to like a group only when they're actively promoting, then when they disappeared for 6 months or so, I might be gone when they're actually having a comeback :/
I tend to focus only on 1 thing so when I switched attention, I will slowly losing interest to the old ones haha
jaelissi 23rd-Oct-2018 03:26 pm (UTC)
What are your predictions for nominations, Omona?
BTS in every category including new artist of the year
youtubelargo 23rd-Oct-2018 03:34 pm (UTC)
I'm personally rooting for Ed Sheeran to get another award. Just because the idea of him already having one cracks me the fuck up, not because I like him.
infj23 23rd-Oct-2018 03:54 pm (UTC)
First prediction: more drama than usual over voting and who wins

Second prediction: BTS for artist, EXO for album, and IKon for song.
mc1a 23rd-Oct-2018 04:23 pm (UTC)
Yep
mc1a 23rd-Oct-2018 04:24 pm (UTC)
BTS wins everything ofc
existingisfunny 23rd-Oct-2018 05:07 pm (UTC)
this will be the first mamas for a huge influx of new armys so I'm ready for the headache of them discounting everything and everyone outside of their general knowledge
parkjsun 23rd-Oct-2018 09:47 pm (UTC)
lmao accurate
yxerin 23rd-Oct-2018 08:54 pm (UTC)
i already want it to be over
sra_interesante 24th-Oct-2018 02:20 am (UTC)
drama drama drama

its not even a prediction because happens every year lol
jyusou 24th-Oct-2018 02:21 am (UTC)
the only thing i can predict is the migraine i will have when my social media accounts are flooded with calls to vote (despite me having those words blocked since last year's award season), the rage i will fly into the moment i see some dumbass army shaming people who can't vote with 10,000 fake accounts 24/7, and the bottle of wine i will crack open when bts wins artist of the year. presumably, idk, but i can see this happening.
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