5:46 pm - 10/23/2018
So it begins: MAMA2018 kicks off campaign with #LikeMAMA starting with BTS
On October 23, the awards show released two clips of BTS’ Suga and V talking about “challenges.” They talked about their first thoughts towards “challenges,” their feelings on exceeding their own goals, and what challenges they’re willing to take on in the future.
In Suga’s video, he stated, “When something unbelievable comes true, I’m happy, but my feelings of fear are greater than my feelings of pleasure.” He continued, “Carrying a sense of duty, I want to try everything I can, like the ‘Billboard Hot 100′ and the Grammys.” He concluded, “MAMA is amazing. It’s a challenge.”
For V’s interview, he recalled when he was able to first stand on a MAMA stage. He stated, “I think I remember feeling very pressured and nervous.” Talking about the biggest challenges in his life, V remarked, “Even if it’s the same song, making our performances different, new, or more fun is the greatest challenge. It’s an assignment I need to do.”
In addition to Suga and V, RM and Jungkook’s videos will be released on October 24, while Jin, J-Hope, and Jimin’s special clips will be uploaded on October 25.
MAMA will begin releasing videos of other artists who have shared special moments in the K-pop world with the awards show as well. Along with the keyword “challenge,” “passion” and “dream” will also be used as the theme for these artists’ interviews.
MAMA will also be holding a “#LikeMAMA” hashtag event for global fans who have supported MAMA during its 10-year run, where they will be able to attend the 2018 MAMA as one of the audience members. Each week, MAMA will choose one fan who pens a handwritten letter about their challenges and dreams and uploads it using the hashtag “#LikeMAMA.” From the six fans, one “MAMA Challenger” will be decided through votes and sponsored with a ticket and expenses for the 2018 MAMA.
The 2018 MAMA will kick off in Korea on December 10 and then continue to Japan at Saitama Super Arena on December 12. The finale on December 14 will once again be held in Hong Kong at AsiaWorld-Expo Arena. The awards show previously shared more details about the concept for this year’s ceremonies.
Voting for 2018 MAMA will begin on November 1 at 6 p.m. KST and close on December 9 at midnight.
Sources: Mnet on Youtube (1, 2), Naver via Soompi
What are your predictions for nominations, Omona?