3:56 pm - 10/23/2018

BLACKPINK sign with Interscope, to debut in the US

BLACKPINK is officially in everyone's area.

Billboard has exclusively learned that the K-pop quartet’s Korean company YG Entertainment has teamed up with Interscope Records in a global partnership for BLACKPINK. The talented foursome will be represented by Interscope and Universal Music Group worldwide, outside of Asia.

“We will work closely with the biggest music company, Universal Music Group, globally for the successful global debut and promotion of BLACKPINK,” said YG’s chairman and founder Yang Hyun Suk in a statement. “In addition, we will do our best to help other YG artists to break through the North American and European territories as well.

“We are more than thrilled to begin a partnership with UMG and Interscope,” said Teddy Park, YG’s in-house producer, who has shaped much of BLACKPINK’s sound. “Entertainment today is more global than ever. Music and real talent transcends culture, language, and really has no boundaries. Through this partnership we feel we can truly showcase BLACKPINK’s potential on a grander scale and we look forward to what’s to come.”

“Chairman Yang has built YG Entertainment into a global music powerhouse with an impressive track record of breaking artists. I’m thrilled to expand our relationship with YG through the addition of BLACKPINK to the Interscope family,” said Sir Lucian Grainge, chairman and CEO of Universal Music Group. “We look forward to building upon BLACKPINK’s remarkable early success by putting the global resources and expertise of UMG behind them and growing their audience around the world.”

In the past, YG artists have aimed to break into the U.S, including Se7en, Psy and CL, but haven't been able to achieve longevity in the market. Both of the latter two artists signed with Scooter Braun for Stateside representation, but Psy has since left YG, while CL saw only one song, “Lifted,” break into the Hot 100 in 2016, despite several years of anticipation. She recently reignited hope, however, by sharing a video earlier this year to Instagram with Braun proclaiming that it is "time" for her music to come out.

BLACKPINK are global superstars in the making,” commented John Janick, chairman and CEO of Interscope Geffen A&M. The music and visuals are so immediately striking and so different from anything else happening in pop music. We are beyond excited to partner with YG in pursuit of their vision for BLACKPINK world domination.”

source: billboard
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youtubelargo 23rd-Oct-2018 02:39 pm (UTC)

Lee Hi album?
violoncelliste 23rd-Oct-2018 02:40 pm (UTC)
meh. they don't have what it takes
labovm 23rd-Oct-2018 02:46 pm (UTC)
i wish them all the luck because they're gonna need it. i think they'll do ok but i don't think they'll get far because it's yg, he wants all the success but he doesn't want to put the effort in & he doesn't get the results he wants then he quits which is dumb because you gotta work hard. like they're a popular group yet they have such a small discography compared to other groups that are just as popular as them & that's a fucking shame, like work on their music first & then try to break into other markets.
weneedmedicine 23rd-Oct-2018 03:00 pm (UTC)
I think they have the potential to do well. 4 visuals/members, 3 english speakers, and a strong fanbase. It really just depends on how they’re managed.
kenziekinz09 23rd-Oct-2018 03:15 pm (UTC)
Soshi’s impact!
sjtaazrz 23rd-Oct-2018 03:20 pm (UTC)
I saw a translated comment that was basically "yeah, well SNSD signed with that label too and basically only did a few shows" and I completely forgot that that happened.

I remember them on Letterman and stuff, but I forgot that they actually signed to an American label.
thomaswilmoore 23rd-Oct-2018 03:30 pm (UTC)
let's all remember BoA performing in SF pride to celebrate this new flop of tentative

i wish them luck though, they would be amazing but...........
rockerista03 23rd-Oct-2018 03:43 pm (UTC)
Ugh I loved her US album so much. I know dance crews around the world still have her US album on their go-to playlists.
rockerista03 23rd-Oct-2018 03:40 pm (UTC)
So will YG finally bend to the American label and management or will he fuck it up like what he did with CL? Where is CL signed in the US anyway?
thomaswilmoore 23rd-Oct-2018 05:12 pm (UTC)
wasn't it scooter braun's agency?
timetobegin 23rd-Oct-2018 03:45 pm (UTC)
Either this will never properly happen or they'll have an album out before CL

Idk what scenario is worse
infj23 23rd-Oct-2018 03:48 pm (UTC)
I'd love to understand YG's aim. Is this just noise marketing? Is it to bolster shareholders' confidence in the company while BB is away? Is it to soothe his ego? Does he think BP can appeal to the US market better than CL?

I have so many questions and over time, I believe the answers will be what I thought them to be.
benihime99 23rd-Oct-2018 03:53 pm (UTC)
The american market doesn't care about girlgroup, they'll have their fans and that's it
+ they don't really bring anything to the table
Teddy recycled songs won't work in an already saturated market, and the yg effect doesn't work on the general audience
Being pretty and lovable isn't enough
lizanka23 24th-Oct-2018 04:33 pm (UTC)
what about fifth harmony though? I thought they did pretty well
racquelle2005 23rd-Oct-2018 04:00 pm (UTC)
Ofc the comments here are more negative then ontd. Never change omona.
otraera 23rd-Oct-2018 05:11 pm (UTC)
mikachi613 23rd-Oct-2018 04:49 pm (UTC)
Getting some really intense SNSD, Wonder Girls, and 2NE1 warning bells here

*war flashbacks*
existingisfunny 23rd-Oct-2018 05:01 pm (UTC)
i don't understand the rush to push them. it's like he's scared that yg is obviously losing global value so he's just doing things to do them...
ostsiberia 23rd-Oct-2018 05:21 pm (UTC)
Puts the new Japanese album ina new perspective.
theweebdream 23rd-Oct-2018 05:24 pm (UTC)
Did no one learn from the Wonder Girls? Soshi??

We’ll be lucky if a girl group sees a quarter of the success BTS has had in the US. As much as I prefer girl groups the US doesn’t care about them.
kenziekinz09 23rd-Oct-2018 05:49 pm (UTC)
Soshi was partially management’s fault tho

I am that stan sorry
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