3:56 pm - 10/25/2018

BoA talks about female empowerment and her new album

Returning full-force to the K-pop scene she once reigned over as a first-generation Hallyu star, BoA on Wednesday released her ninth full-length album, which explores different interpretations of femininity and inspires a girl crush.

The 10-track album, "Woman," is BoA's first full-length album in about three years and the first full-length album she has released in her 30s after she debuted at the age of 14 in 2000.

"This year marks the 18th anniversary of my debut. I came up with the idea that I need to sing more great music to fans when I was delving into how I would be able to enjoy (my music career) more over the next 20 years," BoA said in a press showcase of her new album. "I think I also need to perform more."

The title track, whose lyrics were written by BoA, reflects her own growth from a girl to a full-fledged female adult who is not bound by the traditional notions of femininity. "Being pretty is, of course, important. But I wanted to express more varied images of women, like their defiant or humorous sides," BoA said.

"The lyrics say you illuminate the most when you are true to yourself. It has this message of finding one's own beauty and strength rather than trying to become another person."

"The word 'woman' is a sensitive subject, but personally I think humankind is able to exist because men and women are equal," she said. "I wanted to convey the images of wanna-be women. I wanted to write a song that raises women's self-esteem with which I can do self-hypnosis."

To visualize the message, she adopted the girl-crush concept for the title track's music video and stage performance, as well as her stage costumes.

The song "Woman" begins with the tapping sounds of a pair of stiletto shoes and brings back the signature vigor of BoA's dance performance.

Turning to her 30's, her physical vigor is not what it was when she was in her teens or 20's, BoA said of her long K-pop career. "In my teens, I felt my dance was rigorous and disciplined while my skills improved in my 20's," according to her. "In my 30's, I think I have more feminine (body) lines when I dance," she said.

Now, she is on a special health care regime to keep up with the latest round of her performance career, she said, referring to her abstention from alcohol and regular visits to a gym.

The album's third track, "Irreversible," whose Korean title translates as "In a Fit of Anger," is another song that reflects BoA's girl crush concept. This song is one of the four tracks both composed and written by BoA.

BoA is in fact one of the first K-pop stars who came to global fame and helped Hallyu, or the phenomenon of global popularity of Korean pop music, take root, making her the first Korean singer to top Japan's Oricon music chart with her first full-length album, "Listen to My Heart," in 2002.

"When I first went to Japan, there was not even the word K-pop. I was afraid, but at the same time very much encouraged by people who congratulated me on my success as if it were their own success," she said.

Having come this far, she is "feverishly cheering for NCT 127 and BTS" for their global performances and accomplishments, BoA noted.

source: Yonhap News
revedesnuages 25th-Oct-2018 11:49 pm (UTC)
I hope she does continue for the next 20 years, I'd be so sad if she ever retires.
setsuna16 26th-Oct-2018 12:17 am (UTC)
It makes me happy that she's not drinking, because I detest drinking... but I know she loves drinking, so I'm also sad for her feeling like she needs to abstain.

I enjoy the album. It's not as good as Kiss My Lips, in my opinion, but I always welcome new music from my all time favorite artist and I am super happy to have gotten a full length album as a surprise. I honestly was not expecting an album before 2020.

That being said, I can't WAIT for the 20th anniversary album!
dior_chic 26th-Oct-2018 01:08 am (UTC)
I finally listened to the album and I love it!!

I meant this to be a stand alone comment but since I replied, I’ll edit it to include that Kiss My Lips resonated with me more but this album really comes together nicely and is easy on the ears

Edited at 2018-10-26 01:12 am (UTC)
setsuna16 26th-Oct-2018 01:34 am (UTC)
I think the fact that Kiss My Lips was entirely written and composed by BoA helps tip the balance in its scale, to be honest.

But I really, really do love that album.
lightframes 26th-Oct-2018 01:22 am (UTC)
SME better go all out for her 20th anniversary, she deserves the best!
frequency 26th-Oct-2018 01:31 am (UTC)
anything else would be sacrilegious, tbh. but i don't trust them, so i half-expect them to treat it like they did soshi's 10th. :|
lightframes 26th-Oct-2018 01:39 am (UTC)
In an alternate universe SME took SNSD's 10th anniversary seriously instead of using it to try to threaten them, the group is still promoting together regularly, and we have dramatically slowed down climate change.
frequency 26th-Oct-2018 03:41 am (UTC)
i like the sound of that universe a whole lot
setsuna16 26th-Oct-2018 01:33 am (UTC)
I don't want JUST SME to go all out for the 20th, I want ALL of K-Pop to go ALL OUT for the 20th.

I want her to have her own episode of that Timeless Songs show or whatever it's called.

I want every single one of the 2020 year end awards to have a segment for BoA.

I want all the big variety shows, whatever they may be in 2020, to have episodes for the Queen.

I want her to have an epic 20th anniversary tour with at least 1 US appearance.

Give me ALL the things!!!! Well, more precisely... give HER all the things!
lightframes 26th-Oct-2018 01:45 am (UTC)
omggg everything in this comment needs to come true!

Please if she comes back to the U.S.... I will be there. I deserve to see Camo live.
setsuna16 26th-Oct-2018 01:52 am (UTC)
And I deserve to see Only One live.

I may not survive it, though. I legit think my heart will explode from just sheer glee if that happens.

Which is fine, because if I die at a BoA concert... I died doing what I loved!

She just did some festival last weekend where she had an hour long set and played a few songs that she normally doesn't do live. She did No Matter What, Love and Hate, Garden in the Air. It was very, very good.

Not a lot of dancing, though.
lightframes 26th-Oct-2018 02:27 am (UTC)
Your love of Only One is legendary, I support your endeavors!

Yeah, it makes sense that she can't hit it hard every weekend and needs to save energy a little more now. As long as she gives us stunts like upside-down walking I'll be happy.
frequency 26th-Oct-2018 01:27 am (UTC)
i listened to the album earlier and it's really solid! all of her releases this year have been pretty great imo.
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