6:27 pm - 11/13/2018

Ji-yoon talks about life after 4Minute

It's been more than two years since Jeon Ji-yoon, also known to the public by her stage name Jenyer, walked away from the much-hyped girl band life to step into a solo career.
Leaving her label Cube Entertainment after failing to renew her contract in June 2016, the 28-year-old singer recalls starting from scratch was a difficult decision, but it was indeed necessary for her to move forward.

Now, she has a steely side when it comes to trying to make it on her own. "Being on my own is intense. Ever since I left the band and the label, I've weathered a series of ups and downs," Jeon said in a recent interview with The Korea Times.

"The biggest challenge was that I was not familiar with business in terms of sales, marketing and public relations. So I had to learn those skills first."

Now that she's got full creative control, the singer-songwriter reads books related to business management obsessively. Jeon wants to make sure her work encompasses all that she is and she wants to be as hands-on as possible.

"It's really hard to get on television because I'm no longer signed to a big label. So, I usually appear on radio talk shows and perform at festivals or small venues. As I'm working alone, I need to be in charge of holding meetings with staff and making my own schedule," she said.

The singer-songwriter mentioned that her seven years spent as a member of then-popular girl band 4Minute was about living out what her heart desired. Now she's considering this solo chapter to be a precious time because she has the opportunity to experiment with various musical styles and find her own creative identity.

"I think our music was different from other girl groups. Instead of being tinged with girlish vibrancy, we did our best to portray a 'girl crush' image and show that girls could look cool, too. I'm still proud of that," Jeon said. "But after years going hard and non-stop, I also realized that in order to stay true to myself, I need to produce my own music instead of getting others to write what I should sing."

Jeon released a new single on Oct. 31 and plans on unveiling new songs along the way.
Her latest song "Shower" is about letting go of all bad memories and saying to oneself that "everything is gonna be okay."

"I think my solo tracks, including the latest Shower, are more personal yet relatable, story-driven tunes," Jeon said. "I'll have another release ready next year, although I'm still unsure if it's going to be a single or a mini-album. We'll have to see because self-releasing an album requires a lot of money."

Jeon confessed after spending nearly a decade toiling away in the music industry that maintaining a positive balance is of the utmost importance in her life. "I'd like to tell K-pop idols who are just starting off to keep the balance between your work and personal life, because if you don't, one day you might have no work at all and you could feel emotionally broken," she said.

source: The Korea Times
jyusou 14th-Nov-2018 04:45 am (UTC)
it's always challenging to learn how to be your own leader and make your own calls. she seems to have a good mindset going at it. i wish her all the success and hope she can overcome any challenges!
babyjenkski 14th-Nov-2018 05:03 am (UTC)
Great to know that she continues to do music. Her voice is really lovely and if this is what she loves, she should really pursue it. 4minute will forever be one of the best girl groups kpop ever had.
gathyou 14th-Nov-2018 09:13 am (UTC)
Good luck to her! I still need to check her solo songs. I'm happy she's still doing music, she always looked passionate about it.
I'm still mad about how 4Minute ended :')
timetobegin 14th-Nov-2018 10:17 am (UTC)
Happy to hear she's still around and doing well.

I'd like to tell K-pop idols who are just starting off to keep the balance between your work and personal life, because if you don't, one day you might have no work at all and you could feel emotionally broken
Sad truth. Being an idol can consume every inch of you, yet many won't have much to show for it once the idol life ends. Jiyoon learned the hard way your label will put you aside like trash so yeah definitely keep all your options open.
dior_chic 14th-Nov-2018 02:09 pm (UTC)
I’ll be honest I didn’t really pay attention to her in 4minute but she’s really impressed me as a soloist - Bus is a great track I’ve been replaying lately, great for when I’m strolling the city in the evening

I wish the only the best for her
laranal 14th-Nov-2018 02:33 pm (UTC)
omg i can actually use this icon now!!

good for her though. i wasn't feeling her solo stuff before but haven't listened to the more recent ones.

i always loved her crazy era green hair

mikachi613 14th-Nov-2018 05:36 pm (UTC)
It's great that she's educating herself and really getting a better understanding of business in order to be a better advocate for herself. I wish younger idols had the foresight to do that, I feel like it'd solve a lot of problems that end up hurting them later on.
myungung 15th-Nov-2018 03:12 pm (UTC)
i love her hustle, and how she still wants to commit to music. her singles haven't attracted me much so far, but it's only way up for her I presume.
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