8:05 am - 12/04/2018

Big Hit applied for trademark rights for the names "BTS" and "Army"

Big Hit Entertainment officially responded to various reports stating that the label has registered for trademark rights for the names “BTS” and their fan base “ARMY.”

According to the Korea Intellectual Property Rights Information Service (KIPRIS), Bit Hit Entertainment applied for trademark rights to the two names last July. In response, the label stated, “It is true that we are actively securing trademark rights related to us.”

Prior to BTS’s debut, Big Hit Entertainment registered “Bangtan” and “Bangan Boyz” in 2012. BTS has been added to the registry because the group has been widely called that, not only in Asia, but also in South America and Europe. Also BTS has taken on a new meaning of “Beyond The Scene.”

Although popular idol group names are often registered for trademark rights, it is unusual for a company to secure them for fan clubs. It seems that the fan club name ARMY was also chosen to be registered as a trademark because it is being used as a unique symbol and due to ARMY being a driving force behind the popularity of BTS.

Meanwhile, BTS will be performing at Taoyuan International Baseball Stadium in Taiwan on December 8 and 9. They will also be attending the 2018 Mnet Asian Music Awards held at the Saitama Super Arena in Japan on December 12 and the AsiaWorld-Expo Arena in Hong Kong on December 14. Their busy schedule will continue until SBS’s 2018 Gayo Daejun at Gocheok Sky Dome in Seoul on December 25.

source: @soompi, soompi, newsen, naver
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lily_of_west 4th-Dec-2018 07:48 am (UTC)
I.....................not today...nope
camouflagecat 4th-Dec-2018 08:00 am (UTC)
But bts and army are such common words? bts in particular is widely used as behind the scenes way before BTS the band. Tho granted idk how trademark rights work...
lil_poisonfrog 5th-Dec-2018 02:42 am (UTC)
Is it a common word in Korea though? I feel like they just use the Korean word for army
jyusou 4th-Dec-2018 08:23 am (UTC)
like, if they want to trademark "bangtan sonyeondan" then yeah, okay, i can see this going through.

they could trademark the "adorable representative m.c. for youth" if they wanted to but idk why they'd wanna do that bc that's super corny and doesn't age well at all /bricked/ but oh well, there are worse things, why not. though i highly doubt they can trademark "army" in itself because that's a commonly used word in the english language.
pockeeta 4th-Dec-2018 09:04 am (UTC)
it's not like no one can use BTS or Army for ANYTHING it depends on what Bighit applied the trademark for, though i assume it's preventing others from using 'BTS' for the name of a musical act. they aren't the first to trademark a group name either i mean, this is why JYJ can't use 'TVXQ' or that Junsu can't promote under 'Xiah' because SM has that trademarked iirc.
rockerista03 4th-Dec-2018 11:48 am (UTC)
I was gonna say this too.
3677 4th-Dec-2018 09:28 am (UTC)
it's not that people suddenly can't use the acronym BTS or the word Army anymore, I suppose it has to do with using those terms alluding they're referring to the group or fandom, ir they may only registered the logos
froggster 4th-Dec-2018 10:31 am (UTC)
So they're applying it in SK? It could pass based on language.

If usa...
lmao now way in HELL will they be able to trademark army.
Like you can make a case for copyrighting 'BTS' as connected to a musical act name.
but for army
1. how do you categorize a fanclub?
2. the (US) military will NEVER let it slide

Edited at 2018-12-04 10:32 am (UTC)
juhli 4th-Dec-2018 10:46 am (UTC)
It's through the Korea Intellectual Property Rights Information Service (KIPRIS), so only in Korea i think.
It also seems like the trademarks are already registered going by the article....
volume1995 4th-Dec-2018 11:10 am (UTC)
lmao truly doing the most............................ so over them
nekokonneko 4th-Dec-2018 12:47 pm (UTC)
then ignore them? this is truly not that deep lol
921227 4th-Dec-2018 11:50 am (UTC)
Im kinda surprised by some comments tbh like....trademarking is what companies do? & now that bts have blown up everywhere theyre trying to protect their bottom line????
rockerista03 4th-Dec-2018 12:07 pm (UTC)
Yeah same. I'm assuming BigHit was trademarking the brands. It's not like they're trademarking every possible meaning behind the acronym and word.
rockerista03 4th-Dec-2018 12:00 pm (UTC)
Adding to what was said above, BigHit might have applied for trademarks to protect BTS the brand and ARMY the brand, very much like how TVXQ the brand stays with the current TVXQ and SM, hence JYJ can't use it. Junsu was smart and took out the "h" of Xiah so he could technically promote as XIA Junsu still lol.
fadeintoyou 4th-Dec-2018 12:42 pm (UTC)

It’s business. They’re just trying to protect what they can. Makes sense to me.

sciencebottle 4th-Dec-2018 05:06 pm (UTC)
makes sense. armys on twitter overhype every decision that bh makes as usual which elicits an eyeroll from me but from a business standpoint this seems perfectly normal. i mean...they won't be able to trademark it in like...the states, but doing it in korea doesn't seem like a bad idea.
goshipgurl 4th-Dec-2018 06:27 pm (UTC)
... only now?
kpop companies are always so late on trademarking their shit
angela_derp_otp 4th-Dec-2018 09:08 pm (UTC)
I can't believe they don't have a trademark/copyright on BTS and A.R.M.Y
youtubelargo 4th-Dec-2018 09:14 pm (UTC)
Honestly given the sheer volume of counterfeit BTS shit in existence, I'm surprised it took them this long.
infj23 5th-Dec-2018 01:40 am (UTC)
I am, too. You would've thought this would have been one of the first things they did when the group was formed. In the US, filing a trademark is pretty cheap.
infj23 5th-Dec-2018 08:44 pm (UTC)
I'm glad someone has already done it bc I didn't have the free time to do the research.

BH trademarked BTS in the US for beverage purposes. Also, a non-BH representative trademarked BTS + ARMY this summer lol


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