8:05 am - 12/04/2018

Big Hit applied for trademark rights for the names "BTS" and "Army"

Big Hit Entertainment officially responded to various reports stating that the label has registered for trademark rights for the names “BTS” and their fan base “ARMY.”

According to the Korea Intellectual Property Rights Information Service (KIPRIS), Bit Hit Entertainment applied for trademark rights to the two names last July. In response, the label stated, “It is true that we are actively securing trademark rights related to us.”

Prior to BTS’s debut, Big Hit Entertainment registered “Bangtan” and “Bangan Boyz” in 2012. BTS has been added to the registry because the group has been widely called that, not only in Asia, but also in South America and Europe. Also BTS has taken on a new meaning of “Beyond The Scene.”

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source: @soompi, soompi, newsen, naver
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gigabytexx 7th-Dec-2018 07:40 pm (UTC)
I thought it was because a lot of people nowadays are using the term Army for their fans, but afaik all those are non-korean. For example how the dubber for Android Becomes Human named his fans as => connor army.
I'm kind of confused what will koreans do for the name Army anyways :/ since everyone knows it's related to Bts.....

Edited at 2018-12-07 07:42 pm (UTC)
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