juhli (juhli) wrote in omonatheydidnt,
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omonatheydidnt

Big Hit applied for trademark rights for the names "BTS" and "Army"



Big Hit Entertainment officially responded to various reports stating that the label has registered for trademark rights for the names “BTS” and their fan base “ARMY.”

According to the Korea Intellectual Property Rights Information Service (KIPRIS), Bit Hit Entertainment applied for trademark rights to the two names last July. In response, the label stated, “It is true that we are actively securing trademark rights related to us.”

Prior to BTS’s debut, Big Hit Entertainment registered “Bangtan” and “Bangan Boyz” in 2012. BTS has been added to the registry because the group has been widely called that, not only in Asia, but also in South America and Europe. Also BTS has taken on a new meaning of “Beyond The Scene.”

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source: @soompi, soompi, newsen, naver
Tags: big hit entertainment, bts
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