8:05 am - 12/04/2018

Big Hit applied for trademark rights for the names "BTS" and "Army"

Big Hit Entertainment officially responded to various reports stating that the label has registered for trademark rights for the names “BTS” and their fan base “ARMY.”

According to the Korea Intellectual Property Rights Information Service (KIPRIS), Bit Hit Entertainment applied for trademark rights to the two names last July. In response, the label stated, “It is true that we are actively securing trademark rights related to us.”

Prior to BTS’s debut, Big Hit Entertainment registered “Bangtan” and “Bangan Boyz” in 2012. BTS has been added to the registry because the group has been widely called that, not only in Asia, but also in South America and Europe. Also BTS has taken on a new meaning of “Beyond The Scene.”

Although popular idol group names are often registered for trademark rights, it is unusual for a company to secure them for fan clubs. It seems that the fan club name ARMY was also chosen to be registered as a trademark because it is being used as a unique symbol and due to ARMY being a driving force behind the popularity of BTS.

Meanwhile, BTS will be performing at Taoyuan International Baseball Stadium in Taiwan on December 8 and 9. They will also be attending the 2018 Mnet Asian Music Awards held at the Saitama Super Arena in Japan on December 12 and the AsiaWorld-Expo Arena in Hong Kong on December 14. Their busy schedule will continue until SBS’s 2018 Gayo Daejun at Gocheok Sky Dome in Seoul on December 25.

source: @soompi, soompi, newsen, naver
volume1995 4th-Dec-2018 11:10 am (UTC)
lmao truly doing the most............................ so over them
nekokonneko 4th-Dec-2018 12:47 pm (UTC)
then ignore them? this is truly not that deep lol
volume1995 4th-Dec-2018 01:21 pm (UTC)
will do. but you do have to admit that this is a lil crazy
nekokonneko 4th-Dec-2018 01:33 pm (UTC)
not really, especially when the terms aren't known. 'bts' is what they're known as in the west and 'army' might just be trademarked for fandom-specific use. iirc 'U.S. Army' is trademarked
volume1995 4th-Dec-2018 05:10 pm (UTC)
yeah i read the article wrong lol sorry!!! i thought this was for a worldwide copyright thing, not just korea

just seemed silly to me cause bts is still mostly used as behind the scenes
vintage_boom 4th-Dec-2018 04:57 pm (UTC)
it rly isn't. most artists have their names and closely related phrases to them trademarked. very few get press for it tho.
volume1995 4th-Dec-2018 05:08 pm (UTC)
yea i realized i read the article wrong lol i thought this was for worldwide oops sorry my bad
jyusou 4th-Dec-2018 01:39 pm (UTC)
But businesses do this regularly....? Taylor Swift trademarks her song lyrics I don’t understand what the deal is here.
This page was loaded Sep 23rd 2019, 12:57 am GMT.