8:05 am - 12/04/2018

Big Hit applied for trademark rights for the names "BTS" and "Army"

Big Hit Entertainment officially responded to various reports stating that the label has registered for trademark rights for the names “BTS” and their fan base “ARMY.”

According to the Korea Intellectual Property Rights Information Service (KIPRIS), Bit Hit Entertainment applied for trademark rights to the two names last July. In response, the label stated, “It is true that we are actively securing trademark rights related to us.”

Prior to BTS’s debut, Big Hit Entertainment registered “Bangtan” and “Bangan Boyz” in 2012. BTS has been added to the registry because the group has been widely called that, not only in Asia, but also in South America and Europe. Also BTS has taken on a new meaning of “Beyond The Scene.”

Although popular idol group names are often registered for trademark rights, it is unusual for a company to secure them for fan clubs. It seems that the fan club name ARMY was also chosen to be registered as a trademark because it is being used as a unique symbol and due to ARMY being a driving force behind the popularity of BTS.

Meanwhile, BTS will be performing at Taoyuan International Baseball Stadium in Taiwan on December 8 and 9. They will also be attending the 2018 Mnet Asian Music Awards held at the Saitama Super Arena in Japan on December 12 and the AsiaWorld-Expo Arena in Hong Kong on December 14. Their busy schedule will continue until SBS’s 2018 Gayo Daejun at Gocheok Sky Dome in Seoul on December 25.

source: @soompi, soompi, newsen, naver
921227 4th-Dec-2018 11:50 am (UTC)
Im kinda surprised by some comments tbh like....trademarking is what companies do? & now that bts have blown up everywhere theyre trying to protect their bottom line????
rockerista03 4th-Dec-2018 12:07 pm (UTC)
Yeah same. I'm assuming BigHit was trademarking the brands. It's not like they're trademarking every possible meaning behind the acronym and word.
jyusou 4th-Dec-2018 01:37 pm (UTC)
Seriously, some of the selective perception in these comments are just eyeroll-worthy.
nekobot 4th-Dec-2018 02:01 pm (UTC)
I think people are missing that they're only trying to do this in Korea where it makes sense. It would indeed be pretty ridiculous if they tried to do this internationally.

I'm kind of surprised they waited this long, imagine if someone else scooped them to it!
pockeeta 5th-Dec-2018 12:45 am (UTC)
ngl i don't really get the problem either if it's worldwide. plus typically trademark infringement can occur between countries even if you don't have it trademarked there.

Edited at 2018-12-05 12:46 am (UTC)
nekobot 5th-Dec-2018 01:43 pm (UTC)
Bangtan etc would be a good idea to trademark worldwide but bts and army are already such established terms that predate them that I can't see how they could make a convincing point for "owning" them. Maybe I'm not sure to what extent trademark laws protect them but I don't think they could realistically prevent anyone from making merch or selling anything using those two terms.
lil_poisonfrog 5th-Dec-2018 02:44 am (UTC)
If trademark holders are public info in Korea I feel like the fandom would hunt that person down if that had happened lol
nekobot 5th-Dec-2018 01:45 pm (UTC)
Lol I didn't even think of that! It would be a hilarious Michael Jackson buying Paul McCartney's own catalogue out from underneath him (to a much lesser extent) moment though
ramenhime 4th-Dec-2018 03:55 pm (UTC)
theyre just fake raging about it bc its bts lmao or they just rlly dont know shit about trade marking
nekokonneko 4th-Dec-2018 04:45 pm (UTC)
shawarmafordays 5th-Dec-2018 09:06 am (UTC)
this lol
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