8:05 am - 12/04/2018

Big Hit applied for trademark rights for the names "BTS" and "Army"



Big Hit Entertainment officially responded to various reports stating that the label has registered for trademark rights for the names “BTS” and their fan base “ARMY.”

According to the Korea Intellectual Property Rights Information Service (KIPRIS), Bit Hit Entertainment applied for trademark rights to the two names last July. In response, the label stated, “It is true that we are actively securing trademark rights related to us.”

Prior to BTS’s debut, Big Hit Entertainment registered “Bangtan” and “Bangan Boyz” in 2012. BTS has been added to the registry because the group has been widely called that, not only in Asia, but also in South America and Europe. Also BTS has taken on a new meaning of “Beyond The Scene.”

Although popular idol group names are often registered for trademark rights, it is unusual for a company to secure them for fan clubs. It seems that the fan club name ARMY was also chosen to be registered as a trademark because it is being used as a unique symbol and due to ARMY being a driving force behind the popularity of BTS.

Meanwhile, BTS will be performing at Taoyuan International Baseball Stadium in Taiwan on December 8 and 9. They will also be attending the 2018 Mnet Asian Music Awards held at the Saitama Super Arena in Japan on December 12 and the AsiaWorld-Expo Arena in Hong Kong on December 14. Their busy schedule will continue until SBS’s 2018 Gayo Daejun at Gocheok Sky Dome in Seoul on December 25.

source: @soompi, soompi, newsen, naver
nekokonneko 4th-Dec-2018 01:33 pm (UTC)
not really, especially when the terms aren't known. 'bts' is what they're known as in the west and 'army' might just be trademarked for fandom-specific use. iirc 'U.S. Army' is trademarked
volume1995 4th-Dec-2018 05:10 pm (UTC)
yeah i read the article wrong lol sorry!!! i thought this was for a worldwide copyright thing, not just korea

just seemed silly to me cause bts is still mostly used as behind the scenes
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