8:05 am - 12/04/2018

Big Hit applied for trademark rights for the names "BTS" and "Army"



Big Hit Entertainment officially responded to various reports stating that the label has registered for trademark rights for the names “BTS” and their fan base “ARMY.”

According to the Korea Intellectual Property Rights Information Service (KIPRIS), Bit Hit Entertainment applied for trademark rights to the two names last July. In response, the label stated, “It is true that we are actively securing trademark rights related to us.”

Prior to BTS’s debut, Big Hit Entertainment registered “Bangtan” and “Bangan Boyz” in 2012. BTS has been added to the registry because the group has been widely called that, not only in Asia, but also in South America and Europe. Also BTS has taken on a new meaning of “Beyond The Scene.”

Although popular idol group names are often registered for trademark rights, it is unusual for a company to secure them for fan clubs. It seems that the fan club name ARMY was also chosen to be registered as a trademark because it is being used as a unique symbol and due to ARMY being a driving force behind the popularity of BTS.

Meanwhile, BTS will be performing at Taoyuan International Baseball Stadium in Taiwan on December 8 and 9. They will also be attending the 2018 Mnet Asian Music Awards held at the Saitama Super Arena in Japan on December 12 and the AsiaWorld-Expo Arena in Hong Kong on December 14. Their busy schedule will continue until SBS’s 2018 Gayo Daejun at Gocheok Sky Dome in Seoul on December 25.

source: @soompi, soompi, newsen, naver
youtubelargo 4th-Dec-2018 09:14 pm (UTC)
Honestly given the sheer volume of counterfeit BTS shit in existence, I'm surprised it took them this long.
infj23 5th-Dec-2018 01:40 am (UTC)
I am, too. You would've thought this would have been one of the first things they did when the group was formed. In the US, filing a trademark is pretty cheap.
lil_poisonfrog 5th-Dec-2018 02:45 am (UTC)
Lol right? I've seen fake BTS merch on sale in NYC's K-town and on Amazon lol. Idk how much BH can really do about stuff like that though, given the resources it would take to go after someone in a foreign country
nekobot 5th-Dec-2018 01:53 pm (UTC)
They made a huge fuss over people not sharing content from the fancafe to non-members so they probably do care a lot, it's just that they only just recently started being a serious presence in the US and probably didn't think there was as much bootleg stuff as there really is (and in Korea there seems to be a LOT, maybe they didn't realise we have much more efficient ways of going after it even if you're not local). It wasn't even that long ago that they've been letting Billboard and the AMAs cash in on their brand/name with cheap not-even-really-official BTS items too. They just generally seem to always be a bit behind on how to maximise BTS' earning potential.
gigabytexx 7th-Dec-2018 07:37 pm (UTC)
If that's the case then I wonder why they dont touch fansites who sell merchandise btw?
nekobot 7th-Dec-2018 10:26 pm (UTC)
You mean photo fansites? I think they would if they're selling photos from their no-photo moments but in general it seems like companies are scared to anger fansites because a lot of them are stalkerish and they have too much dirt they can spill if they get upset. It's always been a bit weird.

Up to a certain level it seems like a fair trade (nice photos of official events that can attract more fans in exchange for the person taking them being able to pay for the cost of taking them) but BTS have far surpassed that.
gigabytexx 8th-Dec-2018 06:36 am (UTC)
I agree with the fair trade thing, i believe companies do need fansites to help them promote the artists so I’m not against fansites in general since I do enjoy their content, although yeah... bts dont really need them that much anymore. I just imagine the money each fansite makes for selling Bts merchandise, i believe they dont even need to work daily jobs anymore. I’d like to believe fansites are originally rich so they can travel all over the world and getting into every concert, but honestly in business perspective i think the profit they’re making from selling (esp big fansites with almost 1M followers) is a lot more than what we think to afford all the expenses (AND able to buy nice things for themselves).
nekobot 9th-Dec-2018 12:28 am (UTC)
Yeah it's quite strange isn't it? They would be making a fortune now but you almost can't start a fansite without being rich because it costs so much money to even get started, even if you're not following them on their travels the camera gear alone will be 4-5000 at least and you can't exactly combine it with a normal job to have an external source of income. But at the same time if they're so obscenely rich that they can follow them around everywhere all the time and get such high quality photo material then they wouldn't need to sell goods to make a profit? I know there are some that use the profits for birthday gifts but BTS aren't accepting gifts anymore afaik. I wonder if there are "normal" professional photographers moonlighting as fansites, haha.

I don't actively keep up with fansites because I don't want to accidentally support someone who takes it too far but there were lots even when they were just starting out. If there are any of those still left I'm sure they would feel entitled to keep doing this and selling stuff since they might feel like they're part of what "made" BTS.
gigabytexx 9th-Dec-2018 04:47 am (UTC)
Afaik most big fansites always have more than 1 person isn’t it? Maybe one can cover the others so they can split expenses. But yeah they must at least have money to begin with, and the rest is supposedly already supported by selling merch. And I do know a lot of them dont really stan the idol, so I’m guessing the profit must be A LOT to keep continue ‘supporting’ certain oppa despite us thinking the money are spent mostly on the travel part.

I have this one friend who isn’t korean (we’re indonesian), she’s a fan of Seventeen and she’s not necessarily rich either. Yes she makes more money bec she has quite a nice daily job, and she happened to own a good camera bec she likes photography. And she’s a fansite.
I’m not close to this friend so I can’t ask the details (it’d awkwark lol) but she once said sometimes between fansites must really make friends esp to those with different bias, so you can both covering each other when one of you cant attend the event. So person A who’s Vernon fansite will take photos of Jeonghan as well then sell them to person B who couldn’t come. I think those can cut costs as well.
nekobot 5th-Dec-2018 01:49 pm (UTC)
Some of the fanart based items are cute and kind of a grey area in terms of being derivative work, but all that random Etsy and eBay crap that filters trough everywhere is nuts, and the same type of fans that are normally like "give every penny to BTS!" are buying it, it so weird! I see this for EXO a lot too but shirts with their actual names on them are especially iffy, someone else shouldn't be able to make money off them. I guess them being a bit late with making it easier for foreign fans to buy the real deal didn't help either.
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