8:05 am - 12/04/2018

Big Hit applied for trademark rights for the names "BTS" and "Army"

Big Hit Entertainment officially responded to various reports stating that the label has registered for trademark rights for the names “BTS” and their fan base “ARMY.”

According to the Korea Intellectual Property Rights Information Service (KIPRIS), Bit Hit Entertainment applied for trademark rights to the two names last July. In response, the label stated, “It is true that we are actively securing trademark rights related to us.”

Prior to BTS’s debut, Big Hit Entertainment registered “Bangtan” and “Bangan Boyz” in 2012. BTS has been added to the registry because the group has been widely called that, not only in Asia, but also in South America and Europe. Also BTS has taken on a new meaning of “Beyond The Scene.”

Although popular idol group names are often registered for trademark rights, it is unusual for a company to secure them for fan clubs. It seems that the fan club name ARMY was also chosen to be registered as a trademark because it is being used as a unique symbol and due to ARMY being a driving force behind the popularity of BTS.

Meanwhile, BTS will be performing at Taoyuan International Baseball Stadium in Taiwan on December 8 and 9. They will also be attending the 2018 Mnet Asian Music Awards held at the Saitama Super Arena in Japan on December 12 and the AsiaWorld-Expo Arena in Hong Kong on December 14. Their busy schedule will continue until SBS’s 2018 Gayo Daejun at Gocheok Sky Dome in Seoul on December 25.

source: @soompi, soompi, newsen, naver
lil_poisonfrog 5th-Dec-2018 02:42 am (UTC)
Is it a common word in Korea though? I feel like they just use the Korean word for army
camouflagecat 5th-Dec-2018 06:35 am (UTC)
I missunderstood the news lol, I was thinking of the US or something but this is just in Korea so it makes more sense.
lily_of_west 6th-Dec-2018 08:17 am (UTC)
don't know about speech but I've seen it used by korean magazines when they release bts pics of a pictorial or bts videos so
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